Okaloosa County BOCC — November 5, 2013 — reading text

It maintenance or something.” seems easier to drive to and from.” Packet Pg. 612 16 Detailed Findings Airport Selection Perceptions of VPS and Competing Airports  Naming Packet Pg. 613 Naming  Besides the IATA code “VPS,” the most common way to refer to the airport is “Fort Walton Beach.”  When asked how they would refer to the airport if describing their trip to someone back home, VPS visitors generally felt comfortable with “Fort Walton Beach.” This is what travelers are used to seeing and hearing from airlines, booking websites, and local family or friends. Some said this is simply what they had “always” called the airport.  This name also matches what travelers are used to – in their experience, airports take the name of the largest local municipality. Even those whose primary destination in the area was Destin (which is somewhat better known around the country) said they still identified the airport with Fort Walton.  There is a distinction between regular visitors and those visiting the area for the first time. Those who are more familiar with the area – either through habitual or long-standing visitation – more consistently use “Fort Walton,” while new visitors had a variety of ways of referring to both the airport and the area.  Some VPS visitors who regularly traveled to the area said “Fort Walton” was how locals referred to the airport, and that they had adopted this tendency. Because of their familiarity with the area, their perceptions and viewpoints of the airport may be similar to what could be expected from interviewing local residents.  Newer visitors, on the other hand, had not developed such consistency, instead utilizing whatever terminology they had picked up while traveling. Still, many agreed that “Fort Walton Beach” was a logical name for the airport, with more than one respondent pointing out that the presence of the word “beach” in the name was more attractive and potentially enticing.  While “Northwest Florida” is intended to cover the larger geographic area, the name is known to only a few VPS visitors and is not as popular. Respondents said it was too vague, generic, and wordy, and could be confused with the Panama City airport.  Travelers prefer to identify airports with a distinct municipality rather than a region. While they may use “Northwest Florida” to clarify where they are going when talking to people unfamiliar with the area, it is not specific enough as a name for the airport. Respondents also said they were more likely to use “Panhandle” or “Gulf Coast” to describe the region. Packet Pg. 614 18 In Their Own Words “[Northwest Florida Regional] might “I spoke to someone from the area and he said not be distinctive enough. Probably most people fly into Fort Walton Beach. I don’t ‘northwest’ for an airport is kind of think he called it ‘Northwest Florida.’ But that is a generic. So if you want to distinguish little [confusing] – I mean sometimes you put in yourself or brand yourself, then I ‘Northwest Florida’ and that doesn’t come up, would probably try a different tactic. but ‘Fort Walton’ does.” … Some way where you would still distinguish the area but go with “As far as names go, I think ‘Fort Walton Beach’ something more specific than a seems to be the best fitting name. The fact that cardinal direction.” it has the word ‘beach’ in there – I think that is attractive to people.” “[The name I use for an airport] is usually the city. When I go to Philly, I “Most of the airport codes around the world don't say [PHL], I say Philly. It’s the don't seem to match the city names, and if they same with Atlanta or Newark.” stand for anything it is just random.” “I don’t like this new municipal blah blah blah. The new airport name. It is just going to confuse people. ‘Northwest Florida Regional Airport’ – that is a lot to say, don’t you think?” Packet Pg. 615 19 Appendices Limitations of Methodology Moderator’s Guide Intercept Screener Packet Pg. 616 Limitations of Methodology  The results of this research are based on qualitative interviews with a limited number of participants. It is important to note that all participant perceptions, beliefs, and information contained in this report should not be taken as fact, but rather as a representation of what participants believe or perceive to be true.  Information that is inconsistent with the facts might be found in this report. When such data appear in the context of findings, they should be considered valid from the point of view of the participants. That is, the participant may be misinformed or simply wrong in her knowledge or judgment. In qualitative research, participant errors are often revealing, providing useful information for the client.  The reader is reminded that this research is intended to explore unknown areas, clarify cloudy issues, and point the direction for further research, but that the data provided here cannot be statistically projected to a universe of similar participants. Packet Pg. 617 21 Moderator’s Guide Packet Pg. 618 22 Intercept Screener Packet Pg. 619 23 Thank you Packet Pg. 620 Packet Pg. 621 Packet Pg. 622 Packet Pg. 623 Packet Pg. 624 Packet Pg. 625 Packet Pg. 626 Packet Pg. 627 Packet Pg. 628 Packet Pg. 629 Packet Pg. 630 Packet Pg. 631 Packet Pg. 632 Packet Pg. 633 Packet Pg. 634 Packet Pg. 635 Packet Pg. 636 Packet Pg. 637 Packet Pg. 638 Packet Pg. 639 Packet Pg. 640  BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: December 17, 2013 TO: Honorable Chairman and Members of the Board FROM: Don Turner SUBJECT: Shalimar Annex Project - Update DEPARTMENT: Facility Maintenance BCC DISTRICT: All STATEMENT OF ISSUE: Request BCC direction regarding the plans for a new building at the Shalimar Annex site. BACKGROUND: The Design-Building contractor for the new building at the Shalimar Annex site has developed some design scenarios for the new building. To keep the design development moving forward, the contractor requests direction from the BCC regarding the proposed concepts. RECOMMENDATIONS: Request BCC direction regarding the plans for a new building at the Shalimar Annex site. RECOMMENDED BY: APPROVED BY: Ernie Padgett, County Administrator Packet Pg. 641 Packet Pg. 642  TAX COLLECTOR MEETING ROOMS VERTICAL CIRCULATION BCC ATTORNEY BREAK AREA FLEX / GROWTH COUNTY MANAGER BATHROOMS COMMISION OFFICES MECHANICAL / ELEC. / TELECOM SUPERVISOR OF ELECT. RECEPTION / CIRCULATION CLERK - RECORD GRANTS AND ARCHIVE ENTRY LOBBY 37,741 SQUARE FEET TOTAL 938 SQ.FT. FUTURE Packet Pg. 643 REVISIONS 001 MM/DD/YY REMARKS TOTAL COMBINED SQ. FT. = 67,661 (2,932 EXPANSION AVAIL) 3 STORY CONCEPT - FIRST FLOOR PLAN 1 _ _ /_ _ /_ _ ... 2 _ _ /_ _ /_ _ ... 3 _ _ /_ _ /_ _ ... OKALOOSA COUNTY SHALIMAR ANNEX 4 A _ _ /_ _ /_ _ ... 5 _ _ /_ _ /_ _ ...  PROPERTY APRAISOR MEETING ROOMS VERTICAL CIRCULATION GUARDIAN AD LITEM BREAK AREA FLEX / GROWTH BATHROOMS MECHANICAL / ELEC. / TELECOM RECEPTION / CIRCULATION 14,960 SQUARE FEET TOTAL 212 SQ.FT. FUTURE Packet Pg. 644 REVISIONS 002 MM/DD/YY REMARKS TOTAL COMBINED SQ. FT. = 67,661 (2,932 EXPANSION AVAIL) 1 _ _ /_ _ /_ _ ... 3 STORY CONCEPT -