Okaloosa County BOCC — March 18, 2014 — Action Item Printout

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: March 18, 2014 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: Approval of Peter Mayer Task Order 132 DEPARTMENT: Tourist Development Department BCC DISTRICT: STATEMENT OF ISSUE: Request approval for Chairman to sign Task Order 132 titled Brand Campaign Television Spots, contract C12-2007-TDC Peter A Mayer Advertising, in the amount of $107,114 for the production and execution of two new :30 tv spots and two new :15 tv spots. BACKGROUND: The Board approved the revised $2.6M Ad Agency Strategic Marketing Plan on March 18, 2014, which includes a category for “Collateral, Campaign Production, and Visitors Guide” in the amount of $507,115. This category includes funding for television production, specifically two :30 spots and two :15 spots to be shot, edited, and developed to launch in late spring. The Tourist Development Council voted at its February 27, 2014 meeting to recommend approval of Peter Mayer task order 132 titled Brand Campaign Television Spots. OPTIONS: Approve or Disapprove RECOMMENDATION: Approve Peter Mayer task order 132 titled Brand Campaign Television Spots. RECOMMENDED BY: APPROVED BY: Ernie Padgett, County Administrator