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Okaloosa County BOCC — April 28, 2016 — II. k. Sales Update March 2016 — reading text
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II. k. Sales Update March 2016 — extracted reading text
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Leads to partners Goal 4
Leads to Partners % to Goal 0%
Activities such as Marketing / Public Relations / Tradeshows:
1. Best Western tour 2. ResortQuest tour 3. Wyndham Garden Tour 4. Ramada tour 5. Four Points Sheraton tour 6. TDC meeting 7. Fort Walton Beach Chamber
luncheon
2
Sales and Marketing Report
March 2016
Karen Rossi, Client Services Coordinator
Purchased Leads Worked
Lead Est Room
Source Company/Person Event # of Attendees Nights Action Outcome
Semi Annual
New Birth Missionary Baptist Church Input in EBMS and
SDR Meeting 300‐500 700 Emma follows up
Curtis Smith sent sales kit
Fall 2016
Sales Meeting
Intercept Pharmaceuticals Input in EBMS and
SDR September 275 975 Emma follows up
Catherine Council sent sales kit
2016
Annual
Palm Beach Communications Input in EBMS and
SDR Meeting 170 250 Emma follows up
Robert Grubb sent sales kit
March 2017
Constant Contact Emails Report
March Upcoming Events email had a 17.4% open rate and a 4.4% click rate with 1 new subscriber.
Emma Thompson's introduction email had a 25.9% open rate and a 8% click rate.
The Chris Janson concert email had a 20.6% open rate and a 1.2% click rate.
1
Sales and Marketing Report
March 2016
Karen Rossi, Client Services Coordinator
Activities such as Marketing / Public Relations:
Attended FWB Chamber First Friday Breakfast
Created and sent Constant Contact email for April Upcoming Events
Added pertinent Chris Janson concert information (ticket pricing, FRLA logo, Stay & Play) to the concert poster, distributed copies
Created and sent Constant Contact email for Chris Janson concert
Created and uploaded 11 Marquee slides
Created 6 new slides and loaded PPT on Internal TVs for upcoming events
Input and scheduled internal TV directional signage for 13 events, each with a variety of information
Wrote the text for Sales Department's portion of the Newsletter
Created Sales Department's portion of the TDC Meeting Update PPT
Put together and mailed 20 sales kits to the no show list for the PYM Atlanta meeting
Hand write and mail client Thank You cards for 10 events
Sales Department Staff Support:
Research tradeshow information, fill out forms, register and book flights & hotel for Meeting Spots & Connect Marketplace for two staff
members
2