Okaloosa County BOCC — April 24, 2014 — Minutes — reading text

BCC in regards to previously asking them to research this issue and provide a recommendation on whether or not this is feasible and what the TDC is being asked to vote on today. Mr. Peterson responded by stating no vote is needed today, but the TDC is supposed to look at tourism and recommend to the BCC what is realistic. Okaloosa County Tourist Development Department Page 8 of 12 April 24, 2014  Mr. Gossom expressed a concern and asked why to forgive this loan. Commissioner Windes explained the history of the Commission’s reasoning in this matter. Mr. Gossom asked if a vote to send a recommendation is needed or is attendance at the public hearings required. Ms. Joyce stated it is an obligation to send a recommendation to the Board. Honorable Windes suggested getting through the budget workshops first and then make a recommendation to the Board. Further discussion on the budget and reserves issues continued, which resulted in determining the schedule of future workshops and meetings in order to be prepared to address these concerns and present to the Board. b. Strategic Marketing Plan Revisions Ms. Dunworth announced two proposed changes to the Strategic Marketing Plan: 1) Terminology changed from “last minute deals” to “promotional reserve” to more accurately define the purpose of those funds, as well as to align approval authority with existing County policy; and 2) Combined the In-House Marketing Plan, the Ad Agency, and Strategic Marketing Plan into one document for ease of reference and to permit the promotional reserves category to be used by the Ad Agency or In-House (memorandum and examples are included in this meeting packet). Motion to Approve the Two Strategic Marketing Plan Revisions as Provided RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Joyce SECONDER: Rice AYES: Empson, Gossom, Guidry, Rigdon, Windes, Peterson, Dixon c. Tourism Week Proclamation Mr. Peterson read the Proclamation Recognizing May 3-11, 2014 as Okaloosa County Tourism Week document and asked for a motion to recommend issuing this Proclamation to the Board of County Commissioners. Motion to Approve Tourism Week Proclamation as Provided RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rigdon SECONDER: Rice AYES: Empson, Gossom, Guidry, Windes, Peterson, Dixon, Joyce Okaloosa County Tourist Development Department Page 9 of 12 April 24, 2014  d. National Marine Fisheries Resolution Honorable Windes read and explained the National Marine Fisheries Resolution. Mr. Peterson asked for a motion to adopt this resolution. Motion to Adopt National Marine Fisheries Resolution as Provided RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Guidry AYES: Empson, Gossom, Rigdon, Windes, Rice, Peterson, Joyce e. Other Marketing Activities: Stand-up Paddle Board Competition (Kendra Moore-Nixon) Ms. Moore-Nixon explained the information on this event was just received yesterday, but felt it was a great advertising opportunity for this area. She mentioned the low volume of tourists is usually in August and suggested advertising this event will boost this area, as this competition event is scheduled on August 16th. Mr. Schroeder asked permission to include funding from the In-House Marketing Plan promotional reserves not to exceed $6,000.00. Motion to Approve Funding From Promotional Reserves Marketing Plan for the Stand-up Paddle Board Competition Ad Not To Exceed $6,000 RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Joyce AYES: Empson, Gossom, Guidry, Rigdon, Windes, Peterson, Dixon VIII. Next TDC Meeting (Dale Peterson) a. Budget Discussion: Thursday May 8, 2014, 9:00 a.m. @ Emerald Coast Convention Center (tentative) Mr. Peterson asked that attendees be prepared to discuss reserves, policies and budget. Ms. Dunworth presented a brief overview of the information that will be discussed in this meeting and stated she would distribute this information to this Council via email tomorrow. Mr. Rice requested including details on the Fifth Penny items that are vague, i.e., the Chamber of Commerce line item. b. Regular Meeting - Thursday, May 29, 2014, 2:00pm, Emerald Coast Convention Center (tentative) Okaloosa County Tourist Development Department Page 10 of 12 April 24, 2014  IX. Public Comment (3 minute each) David Sherry stated his concerns about the timeframe of the meetings scheduled for voting on the resolution before May 8th and asked Ms. Hoshihara for clarification. Mr. Sherry further commented about the news of the Destin Fire District budget shortage and possible requests for funds. He stated he was glad voting on the resolution would be addressed before it goes before the County. Commissioner Windes added that when more is known about the reserves situation in the First Three Pennies, then they will know what proportion could bonded and would have more certainty before the meeting. Rebecca Sherry commented on the previous statement from Mr. Gossom regarding considering repeal of the MSBU. She stated that the repeal was mentioned years ago to appease opponents. The two groups in Destin and Okaloosa Islanders that got out of the MSBU did so by getting out of the project. She added that the repeal was never mentioned for the Holiday Isle owners because they advocated for the MSBU from inception and now changed their minds after money has been spent. In conclusion, Ms. Sherry states that she stands by her position that they owe the bill, not TDC. Mr. Schroeder announced that Joanna Larson of the Emerald Coast Convention Center is leaving due to her husband’s job transfer, adding that she has done so much for us and will greatly be missed. Mr. Gossom expressed a concern about the meeting dates and the direction the repeal is going, advising that we make sure our integrity is intact. X. Adjourn Mr. Peterson adjourned the meeting at 3:53 p.m. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Gossom AYES: Empson, Guidry, Rigdon, Windes, Dixon, Peterson, Joyce Okaloosa County Tourist Development Department Page 11 of 12 April 24, 2014  APPROVED: APPROVED: By: By: Name: Dale E. Peterson Name: Ed Schroeder Title: Chairman Title: Director, Tourist Development Dept. Date: Date: Okaloosa County Tourist Development Department Page 12 of 12 April 24, 2014