Okaloosa County BOCC — January 26, 2017 — II. l. Sales Updates — reading text

50 Florida Chiropractic Society Conference 12/11-12/2017 $1,000.00 Lost to a Local Venue 100 ARMA Holiday Party 12/10/2016 $300.00 Chose not to have event at all 120 Total ECCC Revenue Lost $4,200.00 1  Sales and Marketing Report December 2016 Tisha Maraj, CMP, Convention Sales Manager Proactive Prospecting Company/Person Event Source Action Outcome Sending our sales kit. Not familiar 3rd Rock UltraSound Conference Medical Event Cold Call with our area. Danielle Bellerrose Conference Met at Find out if she is planning medical Direct Connect Touchbase events Honeywell Various Google Search Cold Call Introduce ECCC, ask about events UNC Anesthesiology Various Google Search Cold Call Introduce ECCC, ask about events The Defining Point Various Google Search Cold Call Introduce ECCC, ask about events ECCC Proactive Contact Goal 25 Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome He needs 40,000 sqft and is only Annual IFCA International (SCS) SCS Call interested in meeting space in a Conference hotel. First Mt. Olive F.W.B. Church conference SCS Call N/A called twice then sent an email Annual WE are too far from Ocala, their head Tabernacle of Praise Int. Church SCS Call Conference quarters 2  Sales and Marketing Report December 2016 Tisha Maraj, CMP, Convention Sales Manager FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue Ron Meyers Productions Expo 7/20-23/17 $10,000.00 New Yes $0.00 1000 Total ECCC Projected Revenue $ 10,000.00 Aramark Projected Revenue $0.00 Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Ron Meyers Productions Expo 150 Company/person Event Wes Fell Health Fair Mark Dufrene Conference Brianna Hoppel Meeting Angela Wies Wedding Total Room Nights 150 Total # of leads to partners 1 Leads to partners Goal 4 Leads to Partners % to Goal 25% Activities such as Marketing / Public Relations / Tradeshows: 1. Conducted Interviews for Client Services Coordinator 2. Cleaned up database. 3. Sales visits to local clients & partners. 4. Participated in the TCPI Meeting. 5. Attended Fort Walton Beach Chamber Breakfast 6. Lunch with meeting planner 3  Sales and Marketing Report December 2016 Emma Thompson, Business Development Coordinator Contracts Issued ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Value Attendees Revenue Tel Air Pageant 1/22/2017 $600.00 Repeat 100 Princess Perspective Christian Concert 1/12/2017 $2,000.00 New $500 800 Valdez Family Quinceneara 3/11/2017 $600.00 New $3,000 200 6/11/2017- Prestonwood Baptist Youth Camp $5,000.00 New $0.00 800 6/14/2017 Total ECCC Revenue Projected $8,200.00 Aramark Revenue $0 Total ECCC Projected Revenue Goal $9,363.00 ECCC New Client Goal 4 ECCC Projected Revenue % to Goal 87.58% ECCC New Client % to Goal 100.00% Lost/Denied Business ECCC Number of Estimated Company Event Dates Projected Lost Reason Attendees Value Revenue Decided to have on base due to Force Support Squadron Holiday Party 12/10/2016 $1,000.00 budget restrictions 100 $4,000.00 Total ECCC Revenue Lost $1,000.00 Proactive Prospecting Company/Person Event Source Action Outcome Aldersgate Renewal Mark Barrow SCS LVM Follow up Ministries Conference Hope For You Ministries All upcoming International events/conferen SCS LVM Follow up Possible upcoming Family International Outreach college tour Spoke with Ministries event SCS client She will call me back 1  Sales and Marketing Report December 2016 Emma Thompson, Business Development Coordinator Annual Spoke with Zach Terry Ministries conference SCS client Sent SK General Spoke with Seventh-day Adventists Conference SCS client She will call with questions Possible teambuilding SITE SE Bill Hoban activity Summit Emailed Follow up Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Cheer Blain Fowler Email Lead Sent SK Follow up/stop in and see Competition Spoke with She will speak to group and call me Sarah White Touch a Truck Call In her on the back. phone Sent Information on having a Robert Concert Call In Follow up public event here at the ECCC Followed up with her on Julie White Christian Concert Call In Follow up on 15th contract details Found Artificial Reef Laura Tiu