Okaloosa County BOCC — January 26, 2017 — II. l. Sales Updates — reading text

CVB SALES December Groups • Go Southern Beach Blowout Basketball; 8 Schools 12/27-30/2016 • AFOTEC Det. 2 Holiday Party; 60 ppl. 12/11/2016 • F16 Korea Upgrade Program; 35 ppl. 12/2/2016 6 Groups including 3 Weddings, 1 Basketball Tournament, 1 Military Retreat and 1 Holiday Party (more than 2,000 projected visitors). Welcome Information distribution for 1 Military Retreat and 1 Wedding. 2 December Groups The Emerald Coast Convention & Visitors Bureau Staff Attended the FWB Snowbirds Welcome Ceremony at the FWB Recreation Center on January 10, 2017 The FWB Snowbird meetings take place at the FWB Recreation Center on Tuesdays from 10AM to Noon beginning January 10-March 1, 2017. 3 January Groups DeNure Tours January 5, 2017 The Emerald Coast Convention & Visitors Bureau sales staff welcomed DeNure Tours on January 5, 2017. 4 December Travel Update FSAE Power Luncheon December 7, 2016 5  January Travel New Orleans Bride Magazine Bridal Show – New Orleans, LA. January 11, 2017 6  January Travel ABA Marketplace 2017 – Cleveland, OH; January 14-17, 2017 7  January Travel Travel & Adventure Show – Chicago, IL; January 21-22, 2017 8  Upcoming Travel Schedule Travel Extravaganza – Ft. Rucker, AL; February 22, 2017 9 December News & Events Wedding Licenses received by the Okaloosa County Clerk of Courts office for FY 2015-2016 • 3,181 licenses issued • $61.00 for residents who have completed the marriage course • $93.50 for residents/non-residents who have not completed the marriage course 10 January News & Events Winter Guest Fest January 20, 2017 The Emerald Coast Convention & Visitors Bureau staff participated in the Winter Guest Fest tradeshow presented by ResortQuest on January 20, 2017. This event caters to our Snowbirds and is a favorite among our winter visitors. 11 Thank You 12 ECCC SALES PCMA Convening Leaders The definitive annual event for the business events industry. • Insights to develop winning business strategies • Unique learning experiences - filled with inspirational presentations • Real-world case studies • Peer exchange • Access to leading solution providers. January 8-11, 2017 ~ 4,081 Attendees 14 Sales Calls • Visit to Panama City, FL last Friday • Spoke to possible prospects • Reconnected with previous customers The goal was to make sure we are the top of mind for their event needs. Some of the placed we visited: • Banks • Church Groups • Community College 15  Past Event Best of the Beach – Fort Walton Beach High School December 19-20, 2016 16 Past Event 2017 Winter Guest Fest Fort Walton Beach Chamber of Commerce More than 1,000 attendees 17  Upcoming Event Joint Public Safety Response to the Active Shooter February 2, 2017 • Training event that assists decision makers in developing an active shooter response plan. • Active shooter history will be discussed. • Second Course introduces fire as a weapon and the implications for first responders. • The final course addresses active shooter events in the hospital setting. • This course establish priorities for police, fire EMS and hospital administrators as well as the need for an integrated response. 18 Upcoming Event All Sports Banquet Island Dance Party February 10, 2017 February 11, 2017 19 20  CVB Sales Meetings Dashboard View - December, 2016 Preferred Preferred End Status Description HQ Hotel Total Economic Start Date Date Attend Impact 12/02/16 12/09/16 Definite (31) F16 Korea Upgrade Program - Ramada Plaza Beach Resort 35 74,480 Valerie Thorn/Mimy Kincaid 12/03/16 12/07/16 Definite (31) Paul Holland - Wedding SunDestin Beach Resort 4 5,320 12/10/16 12/11/16 Definite (31) AFOTEC Det. 2 Holiday Party Ramada Plaza Beach Resort 60 31,920 12/15/16 12/19/16 Closed (74) Ashley Elliott Wedding Various Properties in Area 0 0 12/20/16 12/26/16 Definite (31) Yvonne Alvarez - Wedding Various Properties in Area 40 74,480 12/27/16 12/30/16 Definite (31) Prime Time Tours - Charter Go Ramada Plaza Beach Resort 30 31,920 Southern Basketball Tournament 12/28/16 12/30/16 Definite (31) Henry Mort Wedding Waterscape Condominium 10 7,980 12/30/16 12/30/16 Closed (74) Veronica Smith Wedding Various Properties in Area 0 0 Total: 179 $ 226,100 Additional Groups: Site Tours: Toured The Henderson & Home2Suites Trainings: Sales visits to meeting facilities for the holidays Cvent-Dec 29, 2016 Trade Shows: Event Leads ‐ MyEmeraldCoastEvent.com: FSAE Power Luncheon-Dec 7, 2016 115 in Wedding Leads from The Knot: attendance 38 FAM Tours: Welcome Packets: 0 50 Motorcoach Receptions: Sales Campaigns: 0 Sales Calls during Christmas to properties Other Meetings/Marketing: Wedding Licenses received by the Clerk of Courts for FY15-16 Go Southern Beach Blowout Basketball 3,181 8 Schools-boys teams; FL, TN, KY $61.00 for residents who have completed the marriage course 8 Schools-girls teams; FL, TN, KY $93.50 for residents/non-residents who have not completed the course Dec 27-30, 2016 3,181 x $61.00 = $194,041 to the Clerk of Courts 3,181 x $93.50 = 297,423.50 to the Clerk of Courts  Sales and Marketing Report December 2016 Tisha Maraj, CMP, Convention Sales Manager Contracts Issued ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Value Attendees Revenue American Society of Comptrollers Conference 5/20/2017 $2,000.00 Repeat $10,000 300 Unemployment Eliminators Job Fair 2/15/2017 $1,200.00 Repeat $0.00 200 Baby Shower Healthy Start 5/25/2017 $2,500.00 Repeat $0.00 1000 Expo Booz Allen Hamilton Convention 10-23-27/2017 $9,800.00 New $14,000.00 300 FL Association of Counties Meeting 5/17/2017 $950.00 New $1,000.00 84 Special Operations Warrior Banquet 11/14-18/2017 $6,000.00 Repeat $38,000.00 500 Foundation Common Faith Network Conference 10-3-13/2017 $33,400.00 Repeat $2,800.00 800 Total ECCC Revenue Projected $ 55,850.00 Aramark Revenue $65,800 Total ECCC Projected Revenue Goal $9,363.00 ECCC New Client Goal 2 ECCC Projected Revenue % to Goal 596.50% ECCC New Client % to Goal 50.00% Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Bayou Connection Ameri-Cheer Seminar Studio Live 12/21-22/2016 12/11/2016 $800.00 Chose not to have event at all $1,500.00 150 1000 Contact Pointe Seminar 1/9-12/2017 $600.00 Chose not to have event at all