READ ALONGSIDE THE SOURCE
Okaloosa County BOCC — September 2, 2014 — Action Item Printout — reading text
Part 1 of 1. These parts divide the reading text for browsing; they are not the source document's page numbers.
Machine-extracted text — 111-Action Item Printout.pdf
Machine-extracted OCR text · Review label: Machine produced / unreviewed
Compare this copy with the preserved source. Review labels describe the recorded status of this file; they do not guarantee that the text is error-free. Spacing and line breaks are retained, with long lines wrapped to fit the screen.
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: September 2, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: PM TO 147 FY15 SMP Leisure Print Packages Pass-Through Costs
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: Request approval for Chairman to sign Task Order 147 “FY15 SMP
Leisure Print Packages Pass-Through Costs”, contract C12-2007-TDC Peter A Mayer
Advertising, in the amount of $400,676.
BACKGROUND: The Board approved the FY 2014-2015 Strategic Marketing Plan on August
19, 2014, which included a line item for Media Campaign (Fall/Winter, Christmas, Snowbird,
Spring/Summer, Non-Seasonal/Niche, Groups, Meetings/Conventions) in the amount of
$1,914,775.
Task Order 147 authorizes print media packages targeting leisure travelers to run in various
publications. Print media packages negotiated by the agency may include email blasts, online
banners, and/or other non-print advertising components.
OPTIONS: Approve or Disapprove
RECOMMENDATION: Approve Peter Mayer task order 147 “FY15 SMP Leisure Print
Packages Pass-Through Costs” in the amount of $400,676.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator