Okaloosa County BOCC — April 23, 2015 — Agenda Packet — reading text

Funding Request (4120 : Destin-Fort Walton Beach Airport FY16 Budget Request (Sunil Harmon)) Potential Source: RESTORE Act Funding Application Being Prepared Revenue Guarantee for New Routes Generate Inbound Tourists Funding Plan Four New Routes $1.5 Million per Route $6 Million Total Request Potential Source: Bed Tax Common in Tourist Destinations Used as Continuing Incentives Potential Source: Federal Grant Funding Small Community Grants (DOT) Annual – But Highly Competitive Packet Pg. 54 Source: Sixel Consulting Group  2.f.a Packet Pg. 55 Attachment: II. f. Airport Funding Request (4120 : Destin-Fort Walton Beach Airport FY16 Budget Request (Sunil Harmon))  2.g Tourist Development Council Meeting: 04/23/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 4121) DOC ID: 4121 Destin History & Fishing Museum FY16 Budget Request (Jean Melvin) Updated: 4/20/2015 3:41 PM by Aida Wilkinson Page 1 Packet Pg. 56  2.g.a Packet Pg. 57 Attachment: II. g. Destin Fishing Museum request (4121 : Destin History & Fishing Museum FY16 Budget Request (Jean Melvin))  2.g.a Packet Pg. 58 Attachment: II. g. Destin Fishing Museum request (4121 : Destin History & Fishing Museum FY16 Budget Request (Jean Melvin))  2.g.a Packet Pg. 59 Attachment: II. g. Destin Fishing Museum request (4121 : Destin History & Fishing Museum FY16 Budget Request (Jean Melvin))  2.g.a Packet Pg. 60 Attachment: II. g. Destin Fishing Museum request (4121 : Destin History & Fishing Museum FY16 Budget Request (Jean Melvin))  2.g.a Packet Pg. 61 Attachment: II. g. Destin Fishing Museum request (4121 : Destin History & Fishing Museum FY16 Budget Request (Jean Melvin))  2.h Tourist Development Council Meeting: 04/23/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 4122) DOC ID: 4122 Marketing Update (Shantelle Dedicke) Updated: 4/20/2015 3:42 PM by Aida Wilkinson Page 1 Packet Pg. 62 TDC Meeting 4.23.15 April 23, 2015 MARKETING REPORT 2.h.a Packet Pg. 63 Attachment: II. h. Marketing_Presentation_TDC_Meeting_042315_PM (4122 : Marketing  2.h.a Website Update Attachment: II. h. Marketing_Presentation_TDC_Meeting_042315_PM (4122 : Marketing Reached over 100,000 visits in March • 101,876 to be exact • Highest number of visits on record • Previous high was 86,396 in June 2012 • BP money Packet Pg. 64 TDC Meeting 4.23.15 2  2.h.a Social Highlights Attachment: II. h. Marketing_Presentation_TDC_Meeting_042315_PM (4122 : Marketing Tips & Tricks Video – watch • 25K views • 70K reached • 102 comments • 470 shares • Including, lifestyle blogger/Bravo TV star Rosie Pope Packet Pg. 65 TDC Meeting 4.23.15 3  2.h.a Familiarization Tours Attachment: II. h. Marketing_Presentation_TDC_Meeting_042315_PM (4122 : Marketing Mommy Blogger FAM Tour • April 17-19, 2015 • 5 Bloggers • Accommodation Partner • Fairfield Inn – Destin West Meeting Planner FAM Tour • May 13–15, 2015 • 15 Meeting Planners, recruited by Collinson Media & Events • Preference given to Meeting Planners with 200–500 attendees and looking to book in the shoulder seasons • Accommodation Partners Secured • Emerald Grande • Ramada Plaza Resort • Four Points by Sheraton Packet Pg. 66 TDC Meeting 4.23.15 4  2.h.a Tourism Week Attachment: II. h. Marketing_Presentation_TDC_Meeting_042315_PM (4122 : Marketing Heart of Tourism Awards • Tourism Week: May 2–May 10 • Recognizes the extraordinary personal and professional achievements and contributions by individuals in the tourism industry • Nominations submitted by industry partners • 5 winners will be chosen • Awards ceremony with breakfast • May 8 – 8am • Emerald Coast Convention Center Packet Pg. 67 TDC Meeting 4.23.15 5  2.h.a Cherry Blossom Festival Attachment: II. h. Marketing_Presentation_TDC_Meeting_042315_PM (4122 : Marketing March 19–April 4 • Outdoor boards in prime locations surrounding festival • Boards in market March 16–April 12 Packet Pg. 68 TDC Meeting 3.26.15 6  2.h.a Cherry Blossom Festival Results Attachment: II. h. Marketing_Presentation_TDC_Meeting_042315_PM (4122 : Marketing March 16–April 12 vs. February 16–March 15 • Site visits from Macon metro area were up 179% (429 vs. 154) • Site visits from Columbus metro area were up 61% (289 vs. 180) 2015 vs. 2014 for March 16–April 12 • Site visits from Macon were up 294% (429 vs. 109) • Site visits from Columbus were up 82% (289 vs. 159) Packet Pg. 69 TDC Meeting 3.26.15 7  2.h.a Upcoming Initiatives Attachment: II. h. Marketing_Presentation_TDC_Meeting_042315_PM (4122 : Marketing Atlanta Eats • Shoot scheduled for April 22–23 • Gulf to table theme • Partners: • Hampton Inn • Southern Vacation • Sterling Resorts • ResortQuest by Wyndham Vacation Rentals MyEmeraldCoastEvents.com • Scheduled to be in-market in June/July Packet Pg. 70 TDC Meeting 4.23.15 8  2.h.a Save the Date Attachment: II. h. Marketing_Presentation_TDC_Meeting_042315_PM (4122 : Marketing Discuss draft SMP with