Okaloosa County BOCC — April 23, 2015 — Agenda Packet — reading text

Series media placement. Pursuant to Section D.200(2) of the Tourist Development Department Operations and Procedures Manual, the Strategic Marketing Plan (SMP) sets forth the proposed marketing activities and Attachment: I. c. Collinson Media (4117 : Revise Collinson Media spend for Mtgs/Groups Campaign (Shantelle Dedicke)) expenditures for the year. Any amendments to the SMP shall be reviewed and approved by the Council and the Council’s recommendation presented to the Board for final approval in the form of a Resolution. Formally amending the SMP for each change is cumbersome and results in a confusing SMP document. Staff is seeking TDC and BCC approval for this change, with formal amendment to the SMP quarterly via resolution to memorialize the change. OPTIONS: Approve or Deny revising the Collinson Media spend for the meetings and groups campaign as outlined above. RECOMMENDATION TO BCC: Recommend revising the Collinson Media spend for the meetings and groups campaign as outlined above. Packet Pg. 18  1.d Tourist Development Council Meeting: 04/23/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Approval Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 4118) DOC ID: 4118 City of Fort Walton Beach Restore Act Matching Fund Request (Michael Beedie) Updated: 4/20/2015 3:32 PM by Aida Wilkinson Page 1 Packet Pg. 19  N O N I J Q M P H K R M L A G C D B C A. “The Bowl” Event Lawn J. Shade Structure & Picnic Seating B. Seating Terraces K. Interactive Children’s Water Feature E C. Renovated Boardwalk & Seawall L. Reconfigured Parking Lot D. Covered Stage M. Relocated Trash Enclosure E. Non-motorized Boat Launch N. Reconfigured Brooks Street Alignment PHASE 1 F F. Coastal Ecology Demonstration Area O. Existing Entry Pavilion PHASE 2 G. Amphitheater P. Existing Playground H. Event Staging Area Q. Existing Restrooms PHASE 3 I. Park Signage R. Redevelopment Opportunity FORT WALTON BEACH LANDING March 9, 2015 Packet Pg. 20 1.d.a Attachment: I. d. FWB Landing Master Plan_PHASING (4118 : City of Fort Walton Beach Restore Act Matching Fund Request (Michael Beedie))  1.d.a Attachment: I. d. FWB Landing Master Plan_PHASING (4118 : City of Fort Walton Beach CITY OF FORT WALTON BEACH LANDING MASTER PLAN Okaloosa County Tourist Development Council April 23, 2015 Packet Pg. 21  1.d.a Attachment: I. d. FWB Landing Master Plan_PHASING (4118 : City of Fort Walton Beach GOALS & OBJECTIVES • Make the Landing a cultural hub for land & water activities. • Increase the options of activities available to visitors at the Landing. • Enhance the park for community events. • Improve the park for residents and visitors. • Promote economic vitality through increased activity and uses. • Increase park usage & intensity and reduce vagrancy. • Provide water related activities and opportunities that enhance visitor’s experiences and encourage them to stay longer. • Enhance the magnitude of events that can be held at the Landing, bringing visitors back again and again. Packet Pg. 22  1.d.a Attachment: I. d. FWB Landing Master Plan_PHASING (4118 : City of Fort Walton Beach MASTER PLAN DIRECTIVES • Preserve & enhance the western portion of the Landing. • Preserve the mature trees throughout the park. • Enhance the performance stage. • Renovate the boardwalk and seawall. • Preserve the existing playground and restroom facility. • Relocate the trash receptacles on the western side. • Strategize the redevelopment of the Science Center building. Packet Pg. 23  PRELIMINARY CONCEPT DESIGNS 1.d.a Packet Pg. 24 Attachment: I. d. FWB Landing Master Plan_PHASING (4118 : City of Fort Walton Beach  PROPOSED DESIGN 1.d.a Packet Pg. 25 Attachment: I. d. FWB Landing Master Plan_PHASING (4118 : City of Fort Walton Beach  1.d.a Attachment: I. d. FWB Landing Master Plan_PHASING (4118 : City of Fort Walton Beach IMPROVEMENT PLAN • Phase 1: Waterfront Improvements • Estimated Cost = $1.6 Million • Primary elements include performance stage, seawall, boardwalk, dock improvements, and coastal ecology demonstration area • Phase 2: Upland Interior Improvements • Estimated Cost = $1.0 Million • Primary elements include interactive water feature, park signage, picnic areas, and parking area improvements • Phase 3: Street Frontage Improvements • Estimated Cost = $0.4 Million • Primary elements include on street parking and pedestrian crossing improvements Packet Pg. 26  1.d.a Attachment: I. d. FWB Landing Master Plan_PHASING (4118 : City of Fort Walton Beach PHASE 1 IMPROVEMENTS • Phase 1: Waterfront Improvements (Estimated Cost = $1.6 Million) • “The Bowl” Event Lawn • Seating Terraces • Renovated Boardwalk & Seawall • Covered Performance Stage • “Passive” Boat Launch Area • Coastal Ecology Demonstration Area • Design & Permitting • Site Demolition • Design & Permitting completed in FY 2015-16 • Demolition & Construction to begin in late FY 2015-16 with completion in FY 2016-17 Packet Pg. 27  1.d.a Attachment: I. d. FWB Landing Master Plan_PHASING (4118 : City of Fort Walton Beach PHASE 1 COST BREAKDOWN • Phase 1: Waterfront Improvements (Estimated Cost = $1.6 Million) • Engineering Design = $100,000 • Permitting = $25,000 • Site Demolition = $170,000 • Covered Performance Stage = $450,000 • Seating Terraces = $250,000 • Seawall = $320,000 • Boardwalk = $285,000 Packet Pg. 28  1.d.a Attachment: I. d. FWB Landing Master Plan_PHASING (4118 : City of Fort Walton Beach PHASE 1 FUNDING • Phase 1: Waterfront Improvements (Estimated Cost = $1.6 Million) • City of Fort Walton Beach FY 2015-16 CRA Revenues = $125,000 • Engineering Design = $100,000 • Permitting = $25,000 • FDEP NRDA Grant Funding = $285,000 • Boardwalk = $285,000 • Request for FY 2015-16 Okaloosa County TDC Funding = $450,000 • Covered Performance Stage = $450,000 • Request for 2015 RESTORE Act Funding = $740,000 • Seating Terraces = $250,000 • Site Demolition = $170,000 • Boardwalk = $320,000 Packet Pg. 29