Okaloosa County BOCC — April 23, 2015 — Agenda Packet — reading text

• beach park facilities or beach improvements • beach & waterway maintenance, renourishment, restoration, enhancement, access • tourist destination facilities Attachment: I. b. Financial Update (4116 : Financial Update (Charlotte Dunworth)) Amended Budget: (5)$109K transferred from living shorelines for dune walkovers grant match; (7)$100K transferred from artificial reefs for grant match; (12)$2.4M cash carryforward for beach restoration. Note: (A)Engineering work is capped at $5,000 under the grant; therefore, a budget transfer within the first penny will be needed to cover expenses in excess of that amount. April 16, 2015 Tourist Development Department, Okaloosa County, FL 4 of 8 Packet Pg. 11 Financial Update – April 2015 1.b.a SECOND PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive) • visitor services, brochure distribution, communication and research • tourist bureau administration • lifeguard services and protection Attachment: I. b. Financial Update (4116 : Financial Update (Charlotte Dunworth)) st Amended Budget: (11)$11K cash carryforward for 35% O&M; (12)$258K cash carryforward transfer to 1 penny for beach restoration. April 16, 2015 Tourist Development Department, Okaloosa County, FL 5 of 8 Packet Pg. 12 Financial Update – April 2015 1.b.a THIRD PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive) • operations, maintenance, improvement of Visitor Welcome or Information Centers, Convention Center, and Tourist Destination Facilities • promotion of the Convention Center and Tourist Destination Facilities Attachment: I. b. Financial Update (4116 : Financial Update (Charlotte Dunworth)) Amended Budget: (1)$15K transferred from convention center operations to personnel to cover overtime; (2) $25K added to convention center operations for Aramark annual investment contribution; (8)$376K cash carryforward for ECCC operations & equipment; (11)$15K cash carryforward for 35% O&M; (12)$1.3M cash st carryforward transfer to 1 penny for beach restoration. ECCC revenues total $353,193 and with 34,777 attendees year-to-date October 2014 – March 2015. April 16, 2015 Tourist Development Department, Okaloosa County, FL 6 of 8 Packet Pg. 13 Financial Update – April 2015 1.b.a FOURTH PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive) • expansion, renovation, reconstruction of the convention center and outdoor venues Attachment: I. b. Financial Update (4116 : Financial Update (Charlotte Dunworth)) Amended Budget: (14)$1.6M cash carryforward for future ECCC improvements. April 16, 2015 Tourist Development Department, Okaloosa County, FL 7 of 8 Packet Pg. 14 Financial Update – April 2015 1.b.a FIFTH PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive) • tourism promotion Attachment: I. b. Financial Update (4116 : Financial Update (Charlotte Dunworth)) Amended Budget: (3)$15K transferred from special events to capital for interactive trade show booth th purchase; (4)$74K transferred from 5 penny promotional reserve for Destin to Fish production; (6)$125K transferred from SMP to BP; $4K for tourism summit partnerships; (10)$125K transferred from reserves to (9) replenish SMP; (13)$43K cash carryforward adjustment. PROMOTIONAL ACTIVITIES (-548xxx accounts) Amended Budget: (3)$15K transferred to capital for interactive trade show booth purchase; (4)$74K th transferred from 5 penny promotional reserve for Destin to Fish production; (6)$125K transferred from SMP to BP; (9)$4K for tourism summit partnerships; (10)$125K transferred from reserves to replenish SMP. Recommendation to BCC: Approve the financial update as presented. April 16, 2015 Tourist Development Department, Okaloosa County, FL 8 of 8 Packet Pg. 15  1.c Tourist Development Council Meeting: 04/23/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Approval Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 4117) DOC ID: 4117 Revise Collinson Media spend for Mtgs/Groups Campaign (Shantelle Dedicke) Updated: 4/20/2015 3:28 PM by Aida Wilkinson Page 1 Packet Pg. 16  1.c.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: April 23, 2015 TO: Tourist Development Council Attachment: I. c. Collinson Media (4117 : Revise Collinson Media spend for Mtgs/Groups Campaign (Shantelle Dedicke)) FROM: Ed Schroeder, Tourist Development Department Director Shantelle Dedicke, Marketing Manager SUBJECT: Revise Collinson Media spend for the meetings and groups campaign STATEMENT OF ISSUE: Request approval to revise the Collinson Media spend for the meetings and groups campaign by reallocating funds from the Florida Meeting Planner Guide and Insider Series to the Destination Focus Media Package. BACKGROUND: Collinson Media is offering a new opportunity for which the agency feels the Emerald Coast is a good fit. To capitalize on this initiative, the agency proposes to reallocate the existing spend with Collinson: Revised Collison Commitment (Mtgs/Conv): Current Collinson Commitment (Mtgs/Conv) *Destination Focus Media Package: $15,000 *Florida Meeting Planner Guide: $6,450 *2x Insider Series: $10,000 *4x Insider Series: $20,000 Collaboration print: $8,250 Collaboration print: $8,250 Connect/Connect Sports print: $12,250 Connect/Connect Sports print: $12,250 Rejuvenate print: $8,250 Rejuvenate print: $8,250 Revised Investment: $53,750 Current Investment: $55,200 Visit Florida has decided not to print the Florida Meeting Planner Guide, and reallocating from the Insider Series to the Destination Focus Media Package is a more efficient/responsible use of the County’s money. The new Destination Focus Media Package is designed to promote an area to Collinson’s exclusive database of vetted meeting planners through development of a compelling video describing what a unique and perfect place the destination is to hold a meeting. This proposed media buy includes significant exposure through a publisher highly regarded by the meetings, conventions and events markets and the agency feels the value garnered from this media buy far exceeds the cost. The Destination Focus Media Package includes: • Destination Focus Video • Exposure on all four Collinson sites: Collaboratemeetings.com, Connectyourmeetings.com, Connectsports.com, Rejuvenatemeetings.com • Two weeks on homepage of the above sites, then available on the video page for on-demand viewing • :15-second preroll opener • Closing shot with logo and 40-character sponsor message • Sponsored e-blast with logo highlighting video • Share on Collinson social media networks (Facebook, Twitter, Instagram) • Detailed analysis and reporting The video would have longevity well beyond this particular buy and provides the Emerald Coast with a great asset to sell the destination to these markets. (The current destination video was developed over five years ago and is still distributed to motorcoach groups and meeting planners by the sales teams.) Furthermore, the video content produced as part of the Destination Focus Media Package can also serve as the video content to fulfill the Insider Series placement. If the County elects to not move forward Packet Pg. 17  1.c.a with the Destination Focus package, images with voice over would be used for the Insider