Okaloosa County BOCC — April 23, 2015 — Agenda Packet — reading text

Emailed B.E.T.A. Theatre of NW FL Youth Cabaret Production ECCC Web no response Sales Kit Emailed Cobham Military Seminar/Training ECCC Web no response Sales Kit Emailed 96th CE Booster Club CE Christmas Party ECCC Web no response Sales Kit He called, wanted to come for a site visit. Didn't show. I Emailed Branded for Christ Religious Conference ECCC Web followed up via phone and he said he would look at Sales Kit alternative dates because we don't have his date available 2 Packet Pg. 131  3.o.a Sales Marketing Report March 2015 Courtney Henderson, Sales and Marketing Coordinator Company/Person Event Source Action Outcome Attachment: III. o. ECCC Sales Marketing Report (4129 : ECCC Sales Marketing Update) Emailed Gaye Beaty Conference ECCC Sales no response Sales Kit Emailed Sales Kit and Christy Miller Personal ECCC Web no response Left a voicemail scheduled Brook Mclean Celebration of Life Phone Call Bill took over event with ECCC team and made it happen meeting FORMAL PROPOSALS ISSUED ECCC Accom Aramark Number of Company Event Dates Projected Comments New/Repeat Req F&B Value Attendees Revenue Strike Fighter Squadron Holiday Party 12/4/2015 $1,100.00 New No Yes 500 10/30/2015- Destin Harvest Emerald Con $4,852.00 New Yes Yes 10,000 10/31/2015 Total ECCC Projected Revenue $ 5,952.00 3 Packet Pg. 132  3.o.a Sales Marketing Report March 2015 Courtney Henderson, Sales and Marketing Coordinator Leads Generated to Partners Site Inspections Tours Provided Attachment: III. o. ECCC Sales Marketing Report (4129 : ECCC Sales Marketing Update) Total Room Company Event Company/person Event Nights Janice Harrison Celebrating the One We Love Chris Leaventworth EmeraldCon Gaye and Laurie Lincoln Dinner Andrea Hutchinson Wedding Sulannia Jacque Holiday Party Wes Fields Island Dance Party Anthony Sawyer EmeraldCon Total Room Nights 0 Total # of leads to partners 0 Leads to partners Goal 4 Leads to Partners % to Goal 0% Activities such as Marketing / Public Relations / Tradeshows: 1.) Attended Albany Miltary Trade Show with Hotel Partner 2.) Attended Leaders in Business Destin Chamber Luncheon 3.) Attended Hotel Collection meetings 4.) Trained on EBMS with Tisha 5.) Met with PM and Marketing to refresh our Sales Kit 6.) Attended Okaloosa County Multi Chamber Tradeshow 7.) Researched Hotel Collection Leads Summary of Measures REV % to Goal 34% New Client % to Goal 40% Lead distro % to Goal 0% Proactive Contacts % to Goal 0% 4 Packet Pg. 133  3.p Tourist Development Council Meeting: 04/23/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 4130) DOC ID: 4130 Film Commission Update Updated: 4/20/2015 4:29 PM by Aida Wilkinson Page 1 Packet Pg. 134  3.p.a March 2015 Film Commission Report March Leads: 18 Film Commission and Local Production Industry attended Rally in Tally/Tourism Day in Tallahassee at the Capitol Proclamations in support of the Entertainment Industry Tax Incentive funding issued by the City of Ft. Walton Beach and the City of Destin Attachment: III. p. Film Commission Report March 2015 (4130 : Film Commission Update) PSA Meeting held in conjunction with “Working ShowBiz” filming (Murdock) at the Northwest Florida State College Mattie Kelly Arts Center New television show “Beach Chairs and Barstools” sizzle reel/pilot $3,500 Local locations, local vendors MTV new reality show on Cheerleading Competition $20,000 Local locations, local accommodations, local vendors National network news coverage of Blackhawk incident $5,000 Local locations, local crew, local vendors, local accommodations Lardner and Lardner Video Production not yet reported Local location, local crew, local talent Documentary film (subject to be announced) in production (Baker) $2,500 Local crew NOLA Fashion Week, Bridal Tour Four Points Sheraton, SW Fashion Week $1,000 Local crew (Doreen hair and makeup) National Geographic $3,000 Local crew (Baker) NWFSC Mattie Kelly Arts Center promotional video in production not yet reported Local producer(Murdock), local locations, local crew, local talent, local vendors “Destin to Fish” TV series 4 episodes aired on the Sportsman Channel (pilot aired Friday, January 2 at 10pm CST) “Rock Club the Movie” in production (Boyer) 1200 Square foot Sound Stage in development Independent documentary “Misery Love’s Comedy” (Galecki) to be screened at Tri March 2015 Economic Impact: $196,000Study conducted by the Florida Legislature and released in 2014 shows the monies spent on production has an ROI of 5.6 Packet Pg. 135  3.p.a Gail, Please see below your March 2015 analytics report. If you have questions, please feel free to contact us. Highlights These stats compare March 2015 to March 2014. • We have seen an overall user increase of almost 15% Attachment: III. p. Film Commission Report March 2015 (4130 : Film Commission Update) • Mobile users have increased and now account for nearly 50% of total site traffic.