Okaloosa County BOCC — April 23, 2015 — Agenda Packet — reading text

Website email Incorrect info Michelle Chambers Reception Website Email Dates not agreeable Packet Pg. 127 Brad Roehrig Training Website Email Dates not agreeable 3.o.a 3 Attachment: III. o. ECCC Sales Marketing Report (4129 : ECCC Sales Marketing Update)  Sales Marketing Report March 2015 Tisha Maraj, CMP, Sales Marketing Manager FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue Deep South Cheer Competition 3/4‐5/2016 $8,000 New Yes No 2500 Total ECCC Projected Revenue $ 8,000.00 Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Company/person Event Deepika Patel wedding Jenny Lewis wedding Treair Concert Sandy Lord Banquet Gaye Banquet Total Room Nights Total # of leads to partners 0 Leads to partners Goal 4 Leads to Partners % to Goal 0% Packet Pg. 128 3.o.a 4 Attachment: III. o. ECCC Sales Marketing Report (4129 : ECCC Sales Marketing Update)  Sales Marketing Report March 2015 Tisha Maraj, CMP, Sales Marketing Manager Activities such as Marketing / Public Relations / Tradeshows: 1.) Attended Destin Chamber Luncheon 2.)Site visit at Harbor Walk 3.) FAM Trip Planning Meetings 4.Training Courtney 5.)Sales Kit & Profile Sheet Meeting for updates 6.)Reserach on other sales kits, menus, and profile sheets in our comp set 7.) Particapted in Peter Mayer weekly update calls. 8. Research Hotel Collection Leads determined which were not a good fit for our area due to being state/city events specific to the venue. Summary of Measures REV % to Goal 276% New Client % to Goal 100% Lead distro % to Goal 0% Proactive Contacts % to Goal 16% Packet Pg. 129 3.o.a 5 Attachment: III. o. ECCC Sales Marketing Report (4129 : ECCC Sales Marketing Update)  3.o.a Sales Marketing Report March 2015 Courtney Henderson, Sales and Marketing Coordinator Contracts Issued Attachment: III. o. ECCC Sales Marketing Report (4129 : ECCC Sales Marketing Update) ECCC Number of Company Event Dates Projected Comments New/Repeat Aramark F&B Value Attendees Revenue Law Offices of J Mark Fisher Estate Planning Strategies 6/2/2015 $200.00 Repeat $0.00 70 Coastal Conservation CCA Emerald Coast Chapter 3/10/2016 $1,215.00 New $6,500.00 150 Association Banquet Meigs Middle School End of the Year Awards 5/28/2015 $815.00 Repeat $0.00 900 Okaloosa County Republican Lincoln Dinner 5/12/2015 $1,325.00 New $23,000.00 500 Party Gulf Dunes Condo Annual Meeting 10/10/2015 $245.00 Repeat $500.00 50 Owners Association Total ECCC Revenue Projected $ 3,800.00 ECCC New Clients 2 Total ECCC Projected Revenue Goal $11,342.00 ECCC New Client Goal 5 ECCC Projected Revenue % to Goal 33.50% ECCC New Client % to Goal 40.00% Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Okaloosa County Republican Lincoln Dinner 5/12/2015 $1,325.00 Food Price too high 500 Party Total ECCC Revenue Lost $1,325.00 1 Packet Pg. 130  3.o.a Sales Marketing Report March 2015 Courtney Henderson, Sales and Marketing Coordinator Proactive Prospecting Attachment: III. o. ECCC Sales Marketing Report (4129 : ECCC Sales Marketing Update) Company/Person Event Source Action Outcome Total ECCC Proactive Contacts Made 0 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 0% Reactive Leads Worked Company/Person Event Source Action Outcome Emailed Patricia Enloe Kerek- Forrester Wedding ECCC Web no response Sales Kit Emailed Modern Tech SolidWorks Training ECCC Web no response Sales Kit Emailed Satema Nettles Wedding ECCC Web no response Sales Kit Emailed Tonya Jonese Wedding ECCC Web no response Sales Kit Emailed Leslie Milliken Baby Shower ECCC Web no response Sales Kit Emailed Cynthia Chambers Wedding ECCC Web no response Sales Kit