Okaloosa County BOCC — April 23, 2015 — Agenda Packet — reading text

Knot: Memphis Southern Womens Show, March 13th-15th 1740 Attendees - Ramada Partner 244 Albany Marine Base Travel and Trade Show, March 18th 400 attendees - Summerplace Partner FAM Tours: Welcome Packets: 0 240 Motorcoach Receptions: Wedding / Reunion Leads - Emerald Coast, At Your Service Josh Pryor DOS of Pelican Beach Resort reported a total of 1740 Room Nights for DeNure Tours this season. 19 Other Meetings, Trainings, Marketing: Sales Campaigns: Leaders in Business Lunch, Destin Chamber of Commerce, March 10th Constant Contact: Spring Campaign; "The Emerald Spring" Hotel Collection Meeting, March 25th Market: SMP Meeting at ECCC, March 27th Alabama Road Show 2015 New York Times Travel and Trade Show 2015 Memphis Southern Womens Show 2015 Total Sent: 919 Packet Pg. 123  3.o Tourist Development Council Meeting: 04/23/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 4129) DOC ID: 4129 ECCC Sales Marketing Update Updated: 4/20/2015 4:28 PM by Aida Wilkinson Page 1 Packet Pg. 124  Sales Marketing Report March 2015 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Aramark F&B Number of Company Event Dates Comments New/Repeat Projected Value Attendees Teacher of the School Board of OK county Year Awards 2/11/2016 $1,500 Repeat $25,000 600 Andromeda Systems Conference 5/12‐15/2016 $4,000.00 Repeat $10,000.00 200 Alcohol Annonomous Conference 11/14‐15/2017 $5,000.00 Repeat $5,000.00 2000 Natural Awakenings Magazine Expo 10/16‐18/2015 $4,000.00 New $0.00 800 OK County BOCC Mtg 4/2/2015 $0.00 Repeat $0.00 40 HDR Bridge Mtg 4/23/2015 $1,600.00 New $0.00 800 School Board of OK county Band Concert 11/14/2015 $800.00 New $0.00 200 RDF & Associates Meeting 11/14/2015 $300.00 Repeat $800.00 50 FL Institute of CPAs Conference 6/4/2015 $3,000.00 New $1,800.00 40 Dance Masquerade Dance Competition 6/26‐7/3 $10,000.00 Repeat $0.00 2000 Fort Walton Beach High School Wrestling 12/21‐23/2015 $3,500.00 Repeat $0.00 250 First American Title Luncheon 5/4/2015 $60.00 New $2,000.00 60 Kerry's Network Conference 8/20/2015 $500.00 New $0.00 150 Professional Investors Guild Meeting 4/23/2015 $200.00 Repeat $0.00 25 $ $ 34,460.00 ECCC New Clients 6 Total ECCC Projected Revenue Goal $12,475.87 ECCC New Client Goal 6 Packet Pg. 125 ECCC Projected Revenue % to Goal 276.21%ECCC New Client % to Goa 100.00% 3.o.a 1 Attachment: III. o. ECCC Sales Marketing Report (4129 : ECCC Sales Marketing Update)  Sales Marketing Report March 2015 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Educational NCI Mtg 4/10‐12/2015 $500.00 Availability 75 Contact Pointe Training 12/14‐16/2015 $500.00 Chose not to hold event 35 American Promotional Events Training 5/30/2015 $550.00 F&B Policy Change 100 West FL Regional Planning Council Confernece 10/15‐16/2015 $800.00 Lost to differnect city 250 Martial Arts Institute Tournament 6/13/2015 $1,100.00 Chose not to hold event 500 Prince of Peace Church Sonfest 6/1‐5/2015 $6,000.00 Chose another location 300 Coastline Calvary Church Concert 10/25/2015 $1,500.00 Dates Changed 1700 Cobbs Reception Reception 6/20/2015 $550.00 No reason given 150 Total ECCC Revenue Lost $11,500.00 Packet Pg. 126 3.o.a 2 Attachment: III. o. ECCC Sales Marketing Report (4129 : ECCC Sales Marketing Update)  Sales Marketing Report March 2015 Tisha Maraj, CMP, Sales Marketing Manager Proactive Prospecting Company/Person Event Source Action Outcome 2019 or 2020 Hotel Welcome Alpha Omicron Pi National Event Collection Email/ call in process Petroleum & Convenience Gulf Coast Food Hotel Welcome Marketers of Al & Fuel Expo Collection Email/ call Only book in AL Big Rig Truck Hotel Welcome Gulf Coast Rig Truck Show Show Collection Email Scheduled Phone call Colinson Colinson Leads Media Intro Email in process Total ECCC Proactive Contacts Made 4 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 16% Reactive Leads Worked Several Phone Richard Hidago Job Fair Phone Call conversations Dates not agreeable Conmbat Control Association Convention CVB Lead Email In process Deepika Patel Indian Wedding Walk In Site Visit Dates not agreeable Jordan Lemons Orientation Website Email In process Lisa Glenn Fate Conventin