Okaloosa County BOCC — April 23, 2015 — Agenda Packet — reading text

Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting http://www.okaloosafl.com ~ Agenda ~ Thursday, April 23, 2015 2:00 PM Emerald Coast Convention Center Council Members & Staff Dale E. Peterson Chairman Thomas Rice Vice-Chairman Thom Gossom Owner, Best Gurl, Inc. - Mktg & Comm. Firm Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Rachel Joyce General Manager, Hampton Inn Martin Owen Regional Sales & Marketing Director, Wyndham Vac Honorable Mike Anderson City of FWB Representative Honorable Tuffy Dixon City of Destin Representative Honorable Carolyn Ketchel Commissioner District 2 Ed Schroeder Director, Tourist Development Department Lynn Hoshihara TDD Attorney Greg Stewart County Attorney Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Public Comments Related to Current Agenda (Dale Peterson - 3 minutes each) Councilmember's Minute I. Items for TDC Approval/Recommendation a. Tourist Development Council - Regular Meeting - Mar 26, 2015 2:00 PM b. Financial Update (Charlotte Dunworth) c. Revise Collinson Media spend for Mtgs/Groups Campaign (Shantelle Dedicke) d. City of Fort Walton Beach Restore Act Matching Fund Request (Michael Beedie) II. Items for Information Purposes Only - (Speaker) e. City of Destin FY16 Budget Request (Greg Kisela) f. Destin-Fort Walton Beach Airport FY16 Budget Request (Sunil Harmon) g. Destin History & Fishing Museum FY16 Budget Request (Jean Melvin) h. Marketing Update (Shantelle Dedicke) i. Tourism Week Proclamation (Ed Schroeder) Tourist Development Council Page 1 Printed 4/20/2015 Regular Meeting Agenda April 23, 2015 III. Items for Information Purposes Only - (No Speaker) j. Smith Travel Research Lodging Reports k. Okaloosa Tax Collector Report l. Reconciliation of Promotional Reserves m. Expenditure Transaction Report n. Group Sales Marketing Update o. ECCC Sales Marketing Update p. Film Commission Update q. Visitor Center Top 10 States r. Airport Enplanements & Deplanements (VPS by carrier) s. Airport Enplanements & Deplanements (Airports Comparison) IV. Public Comment (3 minutes each) V. Next TDC Meeting (Dale Peterson) a. Budget Meeting May 08, 2015 9:00 a.m. Emerald Coast Convention Center b. Regular Meeting May 28, 2015 2:00 p.m. Emerald Coast Convention Center VI. Adjourn (Dale Peterson) Tourist Development Council Page 2 Printed 4/20/2015  1.a Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting www.EmeraldCoastFL.com ~ Minutes ~ Thursday, March 26, 2015 2:00 PM Emerald Coast Convention Center Council Members & Staff Attendee Name Title Status Arrived Departed Minutes Acceptance: Minutes of Mar 26, 2015 2:00 PM (Items for TDC Approval/Recommendation) Dale E. Peterson Chairman, Dale E. Peterson Vacations Present - - Thomas Rice Vice-Chairman, Magnolia Grill Present - - Rachel Joyce Hampton Inn FWB Absent - - Martin Owen ResortQuest by Wyndham Present - - Thom Gossom Best Gurl, Inc. Present - - Joe Guidry Ramada Plaza Resort Present - - Honorable Tuffy Dixon City of Destin Councilman Present - - Honorable Mike Anderson City of Fort Walton Beach Mayor Present - - Honorable Carolyn Ketchel Commissioner, District 2 Absent - - Ed Schroeder Director, Tourist Development Department Present - - Lynn Hoshihara TDD Attorney Present - - Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Chairman Peterson called the meeting to order at 2:00pm with the Pledge of Allegiance. Public Comments Related to Current Agenda (3 minutes each) No public comments. Councilmember’s Minute Mr. Guidry thanked Charlotte Dunworth for her great job, as the Events Application Training meeting was a success. Mayor Anderson stated his office is planning for the Billy Bowlegs Festival in June. The Festival organizers may apply for event funding next year, as many attendees are also out-of-town visitors. Mr. Owen spoke with Ted Corcoran at the FWB Chamber about the Bowlegs Festival and its need to tracking lodging nights, adding that Bowlegs has the potential to be a huge tourism event. Mr. Peterson commented the event was designed to attract tourists. Mr. Guidry asked Mayor Anderson if the military could be recognized on the Bowlegs coin. Mr. Rice thanked Sherry Rushing for bringing the WWII Rangers to the Emerald Coast. Mr. Dixon said the Bowlegs Festival and Seafood Festival are both important events. He added the Sheriff’s Department is doing a great job, but said he would like Marketing to look at the recent issues in Bay County. I. Items for TDC Approval/Recommendation a. February 26, 2015 TDC Meeting Minutes (Dale Peterson) Motion: To Approve February 26, 2015 TDC Meeting Minutes RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Rice AYES: Peterson, Owen, Gossom, Guidry, Anderson Tourist Development Council Page 1 Packet Pg. 3  1.a b. Financial Update (Charlotte Dunworth) Ms. Dunworth reported the cash balances have been entered into the system, with total revenues increasing by $6M to $41.4M and beach restoration reserves now totaling $8.6M. Motion: To Approve Financial Update RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Rice AYES: Peterson, Owen, Gossom, Guidry, Anderson Minutes Acceptance: Minutes of Mar 26, 2015 2:00 PM (Items for TDC Approval/Recommendation) c. FY 2015-16 Proposed Media Plan Allocation (Shantelle Dedicke) Ms. Dedicke requested the Council’s guidance in directing the ad agency for the next fiscal year’s media allocations. Mr. Owen asked what the “Other” component is in the pie chart on page 19. Ms. Dedicke replied “other” is billboards, etc. without a definitive definition since this is the first time the TDD consulted with DMAI for their trends. Mr. Guidry asked if this is rubber stamping the ad agency’s target audience market. Mr. Gossom responded this direction would close the gap between the 6% Print U.S. Adult Weekly Media Consumption, and the 25% Print Emerald Coast Leisure Marketing Allocation. Mr. Anderson inquired about the cost impact of shifting the allocation. Mr. Schroeder clarified the question is whether the TDC wants to move to how the U.S. is doing media. Motion: To Recommend Moving More Toward the Way America Consumes Media. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Guidry AYES: Peterson, Owen, Rice, Gossom, Anderson d. Aramark Contract Extension (Ed Schroeder) Mr. Schroeder stated the current contracts ends June 2015, with 3 one-year extensions. He asked the TDC to allow extending the contract by 7 months to January 2016. Mr. Guidry said he is receiving good feedback about Aramark following an event, but the contract should go out for bid as they are not working with the customer prior to an event. Motion: To Approve the Aramark Contract Extension to January 2016 RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Guidry AYES: Peterson, Owen, Gossom, Dixon, Anderson II. Items for Information Purposes Only – (Speaker) e. Reconciliation of Promotional Reserves Funds (Charlotte Dunworth) Ms. Dunworth noted Promotional Reserves in the amount of $19,530 remain available for appropriation. f. Marketing Update (Shantelle Dedicke) Ms. Dedicke provided an update on the Mommy Blogger and Meeting Planner FAM Tours. Michelle Clarke from Peter Mayer provided a marketing update. Mr. Owen suggested using PLANYOURESCAPE.COM on the billboards, as the EMERALDCOASTING.COM/SPRING address is not memorable. Ms. Clarke responded our consumers already have an affinity for the emeraldcoasting.com URL, so its use represents the best value this time. Mr. Guidry asked why the partner event is scheduled for April 23, the same day as the TDC Council meeting. Ms. Dedicke said a breakfast event is planned for the morning, followed by the afternoon TDC meeting and guest bloggers will be writing about local events. Mayor Anderson asked what “eat like a local” means in the July press