Okaloosa County BOCC — Jun 27, 2013 — 2013 Budget Breakdown — reading text

Emerald Coast Convention & Visitor's Bureau Marketing Plan Budget Budgeted Primary Research $80,000 Task Order 5, MDRG Research $79,200 Remaining $800 Website $350,000 Task Order 1, Website Discovery $34,114 Task Order 15, Interium Website $39,500 Task Order 17, Website Hosting $6,660 Task Order 18, CMS $700 Task Order22, Website Phase 2 $45,150 Task Order 52, Website Back-End Development $44,850 Task Order 53, Website Copywriting, Editing, Content $43,700 Task Order 54, Website Designs and Art Direction $46,000 Task Order 55, Website Front-End Development and Testing $49,450 Photography needs $39,876 Remaining $0 Leisure Campaign/Visit Florida Partnership $500,000 Task Order 8, Shoulder Season Media $249,500 Task Order 30, Staff Directed Leisure Advertising $31,434 Task Order 33, Summer Campaign Media Pass Through Costs $100,000 Staff Directed Leisure Advertising (Life's A Beach) $8,721 Fall Media $310,345 Remaining -$200,000 Groups, Meetings & Conventions Campaign $250,000 Task Order 6, Landing Pages $47,610 Task Order 27, Viva 500 $29,161 Task Order 32, Staff Directed Groups, Meetings and Conventions Advertising $8,500 Task Order 38, Northwest Florida's Emerald Coast Conventions $14,016 Task Order 42, Military Campaign Production $5,175 Task Order 51, NW Florida's Emerald Coast Conventions Landing Page $7,418 Remaining $138,120 Collateral/Campaign Production $300,000 Task Order 3, Radian 6 $6,840 Task Order 4, Shoulder Season Media Planning $13,800 Task Order 7, Shouler Season Production $32,775 Task Order 11, Ordinance In-room Card and Enforcement Tag $5,701 Task Order 16, E-newsletter Signup $2,057 Task Order 9, CVB one-sheet $813 Task Order 10, Wedding Guide $24,270 Task Order 25, Lead Generation Campaign Media Planning + Purchasing $16,100 Task Order 26, Summer Campaign Media Planning + Purchasing $13,800 Task Order 31, Military Meetings Media Planning $8,625 7/23/2013  Task Order 32, Summer Campaign Production $19,550 Task Order 20, Doolittle Raider Military $24,075 Task Order 40, Fall Media $28,750 Task Order 39, Fall Creative $33,925 Task Order 36, Fall PR Campaign $24,945 Task Order 32, Summer PR Campaign $16,100 Task Order 41, Crisis Communication $8,050 Christmas PR $19,824 Remaining $0 A Very Emerald Christmas Production/Contingency $345,000 Task Order 23, brainstorming $9,775 Task Order 37, Emerald Christmas Concepting $24,725 Task Order 45, Christmas Media Planning $28,750 Task Order 46, Christmas Media Purchasing $23,000 Christmas Production & Planning to Come $183,750 Christmas Contingency $75,000 Remaining $0 Base Services/Travel Reimbursement $375,000 Task Order 12, Travel $13,879 Task Order 13, December Base Services $32,936 Task Order 14, January Base Services $36,465 Task Order 19 February Base Services $36,465 Task Order 21, March Base Services $36,465 Task Order 24, April Base Services $36,465 Task Order 28, May Base Sevices $36,465 Task Order 47, June Base Services $36,465 Task Order 48, July Base Services $36,465 Task Order 49, August Base Services $36,465 Task Order 50, September Base Services $36,465 Remaining $0 Budget $2,200,000 Task Order 2, Beach Renourishment $6,613 Task Order 29, Beach Renourishment Video Production $1,700 Red Type = Task Orders have been submitted but not yet approved by County Yellow Highlight = Task Orders Not Received BP Money $800,000 Task Order 56, Brand TV Media Planning and Script Development $23,000 Research $34,500 Media $500,000 Production $242,500 7/23/2013