Okaloosa County BOCC — October 22, 2015 — II. g. TDC Marketing Presentation final
II. g. TDC Marketing Presentation final in the October 22, 2015 Okaloosa County BOCC meeting materials. Preserved county-portal original with machine-extracted reading text.
Preserved among the October 22, 2015 Okaloosa County Board of County Commissioners meeting materials (IQM2 meeting 1317). The date shown is the verified meeting context, not an independently established creation date for every attachment. The download catalog used Sep 24, 2015; the meeting date was corrected using the agenda/minutes heading and matching source filename.
Original publication
II. g. TDC_Marketing_Presentation_final
Date
October 22, 2015
Publisher
Okaloosa County Board of County Commissioners
Where to find it
16
Reference collection
Okaloosa County Board of County Commissioners (IQM2 public portal)
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II. g. TDC Marketing Presentation final — extracted reading text
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II. g. TDC Marketing Presentation final — extracted reading text
Machine-extracted OCR text · Review label: Known limitations
MARKETING REPORT
October 22, 2015
ConventionSouth Reader’s Choice
Award Nominations
• Destin/Emerald Coast CVB & Emerald Coast Convention
Center both received nominations
• Vote for both here:
https://www.surveymonkey.com/r/voterca2015
• RCA winning destinations and venues will be featured in
the Annual Awards Issue in December ‘15
2
Accomplishments
3
Website: August 2015 > August 2014
Reached over 103,002 visits in
August
• Goal was 70,000
• Reached 147% of our website
visitation goal
Why?
• Improved SEO performance
• More efficient digital media
• Increased awareness through
social media efforts
4
Social and PR Performance Update
• Significant PR coverage included
the centennial celebration as well as
Destin being named #1 Labor Day
destination by TripAdvisor.
• Facebook had the highest number
of impressions, reach and engaged
users since August 2014 for second
month in a row.
• Emerald Coast made it on the
Trending Tags page on Instagram
5
2015 Chicago Takeover
6
Chicago Takeover – Specials Needed!
• Landing page is live!
• escapetosun.com
• Wave I, October - December:
• Transit advertising
• Wave II, November – December
• Movie theatre advertising
• Exclusive partner specials needed!
• Valid Now – February 29, 2016
7
EmeraldCoasting.com
• Partner Access
• http://www.emeraldcoastfl.com/partners
• Login:
• Accommodation
• Password: EmeraldCoast
• Submit the following:
• Accommodation information
• Restaurant information
• Special deal
• Event
8
Chicago Takeover Transit – Live!
9
Current Campaigns
10
Christmas Campaign
• Ends in November
• Campaign includes:
• Online
• Print
• Social
www.AVeryEmeraldChristmas.com
Snowbird Campaign
• Updated creative for FY15-16
campaign
• Ends in November
• Campaign includes:
• Online
• Print
• Social
Upcoming Initiatives
13
Campaign Refresh & Gulf to Table
Gulf-to-Table Campaign
• Begin development in
October
Campaign Refresh
• Photography shoot this
month
14
Save the Date:
2016 Tourism Summit
1/20/16 – ECCC
Morning breakouts
Lunch Presentation
15
Thank You
16
Okaloosa County Board of County Commissioners. “Okaloosa County BOCC — October 22, 2015 — II. g. TDC Marketing Presentation final.” October 22, 2015. II. g. TDC_Marketing_Presentation_final. Crypt of Echoes evidence ID LED-2026-40dafceb94cf4a43998851406a610d27. http://127.0.0.1:58097/evidence/LED-2026-40dafceb94cf4a43998851406a610d27. Accessed [date].
Catalogue citation: Okaloosa County Board of County Commissioners, II. g. TDC Marketing Presentation final, meeting materials for October 22, 2015. https://okaloosacountyfl.iqm2.com/Citizens/FileOpen.aspx?Type=4&ID=9840&MeetingID=1317
Preserved county public-record source. Third-party attachments may retain their original rights.
