Okaloosa County BOCC — December 10, 2015 — II. j. CVB-ECCC Sales Update — reading text

ECCC New Clients 2 Total ECCC Projected Revenue Goal $22,993.00 ECCC New Client Goal 6 ECCC Projected Revenue % to Goal 426.09% ECCC New Client % to Goal 33.33% 1  Sales Marketing Report October 2015 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Cheer Conquer Championships Competition 1/8‐9/2016 $4,000.00 Chose not to have event at all 1500 Destiny Cat Fanciers Club Cat Show 1/30‐31/2016 $2,500.00 Chose not to have event at all 500 Patel Wedding Wedding 3/18‐19/2016 $5,000.00 Chose another venue 700 United for a Good Cause Christmas Event 12/19/2015 $1,000.00 Chose another venue 1500 Total ECCC Revenue Lost $12,500.00 Proactive Prospecting Company/Person Event Source Action Outcome Helms Briscoe/Ms. Staskiewicz Meeting SMMC Email Have not heard back Lutheran Immigration & Refugee Email & Phone Does not have a group for our area Service Meeting Collinson Lead call right now. International Council of Email & Phone Community Churches Conference Collinson Lead call Still working with this group. Email & Phone Association Attorney Mediators Annual Meeting SDR Lead call My second attempt to reach her. ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 0% 2  Sales Marketing Report October 2015 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Chamber HCA Health Care Banquet Lunch Email Working on dates Wrestling Greg Gaunt tourney website email in progress Hill AFB Meeting website email/phone School project for a student. Denise Hill wedding website email/phone Availability Dream Players Performance website email/phone booked this event Skyway Cat Club Cat Show website email/phone booked this event for 2017 FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue HCA Healthcare Banquet 10/6/2016 $3,000 New No $8,000.00 200 Louisiana Hot Sauce Expo Expo 8/5‐6/2016 $7,000 New No $0.00 1000 Total ECCC Projected Revenue $ 10,000.00 $8,000 3  Sales Marketing Report October 2015 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Company/person Event Common Jim O'Brian Faith Craig Sammons ADS Expo Demetrius Fuller Sinfonia Dream Michael Fletcher Theatre Craig Sammons times 2 Rev. Cecil Williams Wes Fell Home show Total Room Nights Total # of leads to partners 20 Leads to partners Goal 4 Leads to Partners % to Goal 500% Activities such as Marketing / Public Relations / Tradeshows: 1.Attend Chamber Breakfast. 2. Attend Chamber Tourism Committee 3. Participate in Manager's meetings 4. Attend Destin Chamber Luncheon. 5. Meet with Amy from PM to discuss and review my lists for the optimization study. 6. Attend the Bud & Dorie Day Trail Opening Ceremony. Summary of Measures REV % to Goal 426% New Client % to Goal 33% Lead distro % to Goal 500% Proactive Contacts % to Goal 0% 4  Sales Marketing Report November 2015 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Projected Aramark Number of Company Event Dates Comments New/Repeat Revenue F&B Value Attendees HCA Twin Cities Hospital Banquet 10/6/2016 $1,400.00 New $6,500 200 12/14‐ Contact Point Meeting 16/2015 $700.00 New $0.00 12 J Mark Fisher Seminar 1/16/2016 $200.00 Repeat $0.00 100 25th Intelligence Squadron Meeting 11/16/2015 $175.00 New $250.00 30 Emerald Coast Foundation Poker Run 8/18‐19/2015 $3,000.00 Repeat $5,000.00 1000 Coldwell Banker Annual Banquet 3/13/2016 $2,000.00 Repeat $10,000.00 375 Michael Camp Retirement Retirement Party 1/29/2016 $300.00 New $900.00 60 Xpresso USA NY's Party 12/31/2015 $3,000.00 New $5,000.00 1000 Apex Events Performance` 8/26‐28/2016 $3,000.00 New $1,500.00 1000 Eglin AFB Family Medicne Meeting 4/15‐16/2016 $250.00 New $400.00 40 Professional Investors Guils Meeting 1/21/2016 $250.00 Repeat $0.00 60 Total ECCC Revenue Projected $ 14,275.00 ECCC New Clients 7 Total ECCC Projected Revenue Goal $10,791.25 ECCC New Client Goal 6 ECCC Projected Revenue % to Goal 132.28% ECCC New Client % to Goal 116.67% Lost/Denied Business ECCC Projected Number of Company Event Dates Lost Reason Revenue Attendees Total ECCC Revenue Lost $0.00 1  Sales Marketing Report November 2015 Tisha Maraj, CMP, Sales Marketing Manager Proactive Prospecting Company/Person Event Source Action Outcome