Okaloosa County BOCC — December 10, 2015 — II. j. CVB-ECCC Sales Update — reading text

2/19/2016 $7,000.00 repeat $2,700.00 1200 Reinhart Food Service Food Show 2/7‐9/2016 $5,760.00 new $0.00 1000 Shades Baptist Church Youth Camp 5/31‐4/3/2016 $3,200.00 new $1,000.00 250 Special Operations Conference 12/12‐13/2015 $700.00 new $0.00 75 Research Association Destin Harvest Emerald Coast Con 10/6‐9/2016 $19,200.00 repeat $2,000.00 1000 Air Commando Reunion Banquet 10/15/2016 $4,000.00 repeat $5,000.00 500 Association Florida Family Expos Family Expo 2/20/2016 $2,100.00 $2,500.00 1000 BAE Systems Holiday Party 12/5/2015 $1,200.00 new $25,000.00 450 Total ECCC Revenue Projected $55,060.00 ECCC New Clients 5 Total ECCC Projected Revenue Goal $ 16,253.88 ECCC New Client Goal 5 ECCC Projected Revenue % to Goal 338.75% ECCC New Client % to Goal 100.00% Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Zurrixx Success Path Seminar 12/11/2015 $400.00 Didn't want to hold event while Concert was going on 100 BAE Systems Holiday Party 12/5/2015 $1,200.00 Didn't have big enough budget with such short notice 450 Total ECCC Revenue Lost $1,600.00 1  Sales Marketing Report Sept. Oct. 2015 Courtney Henderson, Sales and Marketing Coordinator Proactive Prospecting Company/Person Event Source Action Outcome Little Girls Beauty Not interested for 2016 but wants to FAM Darling Dolls Resort Quest Contacted and Sent Proposal Pageant and come see for 2017 dates Bethany Church Youth Church Retreat Resort Quest Contacted and Sent Proposal Still haven't heard back either way Total ECCC Proactive Contacts Made 2 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 8% Reactive Leads Worked Company/Person Event Source Action Outcome Emailed Crystal Beach Weddings Wedding call in No response Information spoke with Zurrix seminar call in and emailed Went to Contract information spoke with Shades Mountain Baptist Youth Camp call in and emailed Went to Contract Church information Emailed Boss Mare Productions Concert website No response Information Emailed Wants date but we no longer have availability. Working on possible Deeva Events Prayer Meeting call in Information alternate dates. 2  Sales Marketing Report Sept. Oct. 2015 Courtney Henderson, Sales and Marketing Coordinator FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue Shades Mountain Baptist Youth Camp June 1‐4 2016 $3,220.00 new yes $400.00 250 Church Ashley Eakes Wedding Reception 6/1/2016 $1,000.00 new no $5,500.00 100 Bethany Church Youth Retreat Summer 2016 $ 7,408.00 new yes $1,000.00 500 Darling Dolls Girls Pageant Jul‐16 $6,210.00 new yes $1,000.00 300 Total ECCC Projected Revenue $ 17,838.00 Leads Generated to Partners Site Inspections Tours Provided Company Event Total Room Nights Company/person Event SORA Conference 75 Danny Fell Elvis Impersonator Conference Rhonda Strode and Team USSSA Softball Tourn. Opening Ceremonies Rachel Stanford & Mom Wedding Reception Total Room Nights 75 Total # of leads to partners 1 Leads to partners Goal 4 Leads to Partners % to Goal 25% 3  Sales Marketing Report Sept. Oct. 2015 Courtney Henderson, Sales and Marketing Coordinator Activities such as Marketing / Public Relations / Tradeshows: 1.) Beaches to Baseball 2.) Trained on EBMS with Tisha and Events Team 3.) Sponsors at Destin Chamber Luncheon 4.) FWB Chamber Tourism Meeting 5.) FWB Chamber After Hours at The Boardwalk Summary of Measures REV % to Goal 339% New Client % to Goal 100% Lead distro % to Goal 25% Proactive Contacts % to 8% Goal 4  Sales Marketing Report October 2015 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Value Attendees Revenue Youth Gregg Chapel AME Youth 2016 Conference 9/10/2016 $1,800.00 New $0 1200 Gregg Chapel AME Conference 2016 Conference 9/12‐16/2016 $18,000.00 New $20,000.00 1500 Professional Investors Guild Meeting 10/29/2016 $290.00 Repeat $0.00 60 Dance Masquerade Dance Competition 5/24‐29/2016 $50,000.00 Repeat $8,000.00 2000 Banquet Beaver Inc Luncheon 2/25/2016 $1,500.00 Repeat $6,500.00 200 Fort Walton Beach HS Prom 4/29‐30/2016 $1,500.00 Repeat $1,000.00 900 Choctaw HS Prom 4/16/2016 $1,100.00 Repeat $800.00 700 ADS, Inc Expo 3/21‐22/2016 $6,000.00 Repeat $500.00 500 Paradise Promotion Home Show 9/21‐27/2016 $13,000.00 Repeat $0.00 1000 United for a Good Cause Hispanic Festa 9/18/2016 $4,500.00 Repeat $0.00 1500 Professional Investors Guild Meeting 10/19/2015 $280.00 Repeat $0.00 60 Total ECCC Revenue Projected $ 97,970.00