Okaloosa County BOCC — January 30, 2013 — Martin Owen — reading text

Application for Membership on Okaloosa RESTORE Advisory Committee Name MARTIN OWEN Address 2807 LEE TREVINO covuaT. SHAW MA, FL 32549. Resident of Okaloosa County at least 3 years: “Ves No ( City Y Unincorporated) Position(s) applying for: _ Environmental _ League of Cities _ Business (Chamber) __Economic/Jobs (EDC) _ Education __Fishing/Seafood _/fourism A. Education (Degrees, Schools, Continuing Education, etc.): (May include in Resume) Bune. DNIVERsTY. DiPLomér ~ Promoe RACY . LICENSED VICAVAUWER'S SCHOOL. RERSE SEE RESUME ANDO Rio FOr TOTES InFeQmerlON B. Work Experience in the Position Applied For: (May attach resume if desired) Pease SEE Resume Ano Bio TR Wemee INRMATON |. RESORTQLEST BY WYNDHAM VACKTION RENTALS. 2. CRYSTAL. BEACH DEVELOPMENT 3. OWEN G2GANIZARION Uu. GLoRAr. SYSTEWS Gi2aP | S. SAQQE TRAVEL. INFaRMAnION NETWORK 6, We APARETMENT sEeMCcEe 4. THE Pott BuuP Gea CAuseavec) S. LSPrerm2s Groot 9. TRAVEL RBrG 1®. 1CKENHAM TRAVEL. G2? \. KENSINGON TRAVEL. CENTETS a 12. TWICKENHAM TRAVEL i C. List Three Professional References in the Position Applied For with contact info: 1.LINO MALDONADO, RESoZTQUEST. SUG MA? ESMER BND. STE3. Fw. 2.CURN COX. WINEWORLD. 10859 US WWY AS, STE Bol. MIRAMAG BEACH 3. BAN ROWLAND. ROWLAND FORUSUING. 1AB2 MiccosuKeE RD. TALLAUASSEE . TL. 32308 Page 1 D. Professional Affiliations and Positions Held (Groups, Societies, Boards, etc): FELLOW -INSNTUTE OF TRAVEL ATOUUSM (UK) F inchTT. Fettow - institute OF DiEecioRsS (LK) F inst.D. CHAIR - GRER TE. ToeT WALTON BeEAcu Cudmbee OF Commerce 2012 Co-Cuai2 MACKETING- Commmearret, Touod REesTALZANy+ LODEINS- ASSN 2013 COUNCAL. MEMBER . VISIT Rood AONEETISING A MAUGTING Concir 2013 COASTAL. VISION 3000 (TuEBERCH ) MACKETING COMMITTEE 2008 -200% Turwee \NfoRwano, Peas? SEE ResuME AWE Bio E. How much time are you willing to give to this volunteer position? LOHrs per week/rrentir F, Why do you want to be a member of the Okaloosa RESTORE Advisory Committee? Prense see ATTAcUSD sVHERY G. If not selected for the ORAC, are you willing to serve on a Working Group? Yes __No H. | certify that all information in this application is true and accurate. | authorize County staff to verify any information as they deem necessary and to contact the references | have provided. | also understand that this is a voluntary (unpaid) position and that | will serve at the will of the Board of County Commissioners. | further acknowledge that the ORAC falls under the Florida Sunshine Laws (e.g., | cannot discuss ORAC business with other ORAC members outside a public meeting) and Pybtic- and Twill comply with those requirements (ORAC members will be briefed on thes¢ Name: MADDW OWEN Signature Page 2 Question F. Why do you want to be a member of the Okaloosa RESTORE Advisory Committee? The RESTORE act provides a once in a lifetime opportunity for the County to invest in a project or projects that will stimulate the economy, provide jobs and lay the foundations for continued and sustainable growth for many years. It is vital that those advising the Board of Commissioners are knowledgable not only in their chosen specialties, but have a wide knowledge and experience of business and the economy. It is also vital that those advisors have view that includes not only Okaloosa County but possess a well rounded regional, national and world view. | believe that | have unique career experience in the tourism industry, having been involved in many aspects (lodging and accommodation, tour operating, travel agency, airlines, entertainment and attractions, travel technology etc) and in many locations (Okaloosa Couniy, across the Gulf Coast, the USA generally, United Kingdom, Europe, the Far East and Australasia). | possess a Fellowship from the Institute of Travel and Tourism. From a business point of view, | have been involved in enterprises of many sizes from small start-ups to large multi national corporations. | am fully committed to the local community and in six years have served with Coastal Vision 3000 (THEBeach), been a commissioner with the Fort Walton Beach CRA, served on the BRAC Families Housing Relocation Council, The Walton County Military Affairs Committee, The Okaloosa EDC Policy Board, and have been a board member of the Fort Walton Beach Chamber of Commerce, holding the position of Chairman of the Board in 2012. | also serve on the Florida Restaurant and Lodging Association’s Marketing Council as Co-Chair, and am a member of the VisitFlorida Internet and Advertising Committee. | am passionate in support of the Gulf Coast in General and of Okaloosa County in particular. | would be honored to be given the opportunity to use my skills and experience to assist the Okaloosa County Commissioners in their decision making process as regards the RESTORE act. Martin Owen Destin/Fort Walton Beach area, FL area ° 850.420.1934 + martinowen@cox.net www. linkedin.com/in/martinowen Director of Marketing Travel/Tourism Industry * Social Media » New Business Development »* e-Commerce 40+ years in Marketing, Sales, Operations and Technology in the UK, Continental Europe, the USA and Australia in both corporate and travel, recreation and airline industries. Business activities include retail, tour operating, hospitality, vacation and corporate rentals and consolidation. Worked extensively with IT and e-commerce, web Design and web marketing. - Marketing, public relations, & new media development New business development, strategic planning and implementation E-Commerce in travel, tourism & hospitality Company reorganization and culture change Customer relationship management (CRM) Management of regional and international expansion Strategic account management Trade Associations Fellow of the Institute of Directors (F.Inst.D.) Fellow of the Institute of Travel & Tourism (F.Inst.T.T.) Fort Walton Beach Chamber of Commerce (Chair 2012, Board Member, 2010-2013) Coastal Vision 3000 (Marketing Committee. 2008-2009) Professional Experience Marketing & Sales Director, Gulf Region, ResortQuest by Wyndham Vacation Rentals. 2011 — Current Managing the development, production and implementation of marketing strategies, community relations, and P/R efforts associated with ResortQuest's brand awareness, marketing and revenue objectives. Gulf Region manages 3,500+ rental units in Florida, 6,000 across the USA. New business development - Additional 1000+ units sold between 2011- 13 Organization of major events across Gulf Coast - ‘Best of The Emerald Coast’ 2011 and 2012, Winter Guest Fest 2012 and 2013 Integration of 2 resorts in Orlando with 800+ rental units Participation in VisitFlorida Media Mission to Europe 2012 VisitFlorida Advertising & Internet Committee 2013 Florida Restaurant and Lodging Association Marketing committee 2013 Implementing revenue management objects into tactical marketing Company reorganization and culture change including rebranding Establishing business results tracking system Building international relationships and business Oversight of all local press and PR efforts Marketing & Advertising Director, Crystal Beach Developments 2007 — 2011 Revised Marketing and Advertising for all companies within the group including Hammock Bay, a 3,000 acre residential community in Freeport and Uptown Station a major retail center with 60+ stores in Fort Walton Beach. Destin Jet, a full service business jet aircraft FBO. * Organized and implemented 12 major events per year for all companies in the group Martin Owen (Page 2) Created new corporate brand images for Uptown Station, Destin Jet, Landlord of Choice and NuFletch Archery Launched Destin Jet and NuFletch Archery Developed and maintained 6 websites Created successful Social Networking Campaigns for all companies Greater Gulf Coast Beer Festival (November 2010 Hammock Bay Grand Opening (2007), Trade Shows for NuFletch Handled all press and public relations activities for The Jay Odom Group Coastal Vision 3000 The Beach)- Marketing committee o Designed and developed CV3000 web site o CV3000 brand has since been acquired by the Florida Restaurant Assn Marketing & Business Development Director, Global Systems Group 2003 — 2006 Global Systems was involved in new media, e-commerce, software design, network and computer installation and support. Developed group marketing strategy. e Took Viewtivity and Viewtivity Travel to market to attract investors ($800K) Re-organized the company’s new media and e-Commerce division. Moved company into web design; web marketing; e-commerce; traditional marketing; corporate design and integration Instrumental in specifying and creating a collaborative communications and contact management system called Viewtivity. Set up marketing and sales operation. Collaborated with clients to develop a web-based reservations system aimed at providing dynamic packaging for the specialist tour operators. This enabled rapid growth of the operator with minimum staff and overheads, and permitted seamless links to web sites including on-line bookings. Created marketing and sales infrastructure which was successfully sold to a number of tour operators and management companies in the UK and overseas GBP500,000 Created an availability server to link tour operators with property management companies and villa owners. Establishment of Partner Agreements with a number of major overseas and UK organizations (EG Plaxo, Clickatell, Postcode Anywhere, EasyDial, etc) to add facilities (VoIP, SMS, Address Book Synchronization etc) and marketing opportunities to the Viewtivity product. Independent Consultancy 2001 — 2003 New Generations Travel, UK. Planned and implemented marketing for niche product introduction via the Internet. VEO, a Paris based consultancy aimed at the financial services, technology and travel and tourism sectors. Appointed as Head of Travel & Tourism, based in London. Projects for American Express and other cross sector projects. Olivia Charles Management. Set up new venture. Strategic and Marketing plan. Launched company using on line marketing. The Apartment Service. Re-organised overseas distribution channels. Negotiated sole supplier agreements with major travel distributors. Increased travel industry bookings. Developed on-line bookings and web sites. Director European Technical Services, Sabre, Inc. , 2000 ~ 2001 Re-organized technical consulting team to improve sales and service delivery Planned re-organization of all European technical groups Martin Owen (Page 3) Implemented new product roll-out saving £2m across Europe Management of major customer systems installations e-Commerce investment, corporate purchases and investment in other related industries. Assessment of marketing and sales plans of target investments. Negotiated investment in major French on-line travel company. Led other successful investment opportunities. Acted as Account Director (EMEA) for American Express Travel Service, Sabre’s largest client Independent Consultancy 1997 — 2000 The Port Philip Group (Part of Thomson Travel Group). Opened retail offices in San Francisco, Hamburg, Berlin, Munich, Frankfurt, Dusseldorf, Melbourne and Edinburgh. Restructured overall company IT infrastructure, including implementing IT system in 13 US locations. USAirtours. Strategic plan to attract outside investment, negotiation with prospective investors to successful conclusion. Restructure of sales and marketing operation. Developed expansion into retail sales and sales of new products. Other projects for major US based corporate travel provider; large UK membership based travel company; start-up UK/Canadian consolidator, leading UK travel insurance company. Education institute of Directors (UK) — Diploma in Company Direction Institute of Travel & Tourism (UK) — Fellowship by Examination Brunel University — Diploma in Photography Licensed Victuallers’ School Community Service VisitFlorida - Advertising &