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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: November 5, 2013
TO: Honorable Chairman and Members of the Board
FROM: Daniel O'Byrne
SUBJECT: 2013 - 2014 TDD Strategic Marketing Plan
DEPARTMENT: Tourist Development Department
BCC DISTRICT: All
STATEMENT OF ISSUE: Pursuant to Section D.200(2) of the Tourist Development
Operations and Procedures Manual (“Manual”), the TDD has prepared the attached Strategic
Marketing Plan (“Plan”), which sets forth the proposed marketing activities and expenditures for
Fiscal Year 2013-2014.
BACKGROUND: The Strategic Marketing Plan for Fiscal Year 2012-2013 included several
Plans broken out by season and by campaign. As a result of very thorough input received from
the community, stakeholders and the TDC, the TDD has prepared one singular annual Plan for
2013-2014 which encompasses all seasons and campaigns to be executed throughout the 12
month period. The consolidated Plan will allow for more efficient and effective use of Tourist
Development Tax revenues. At its October 24, 2013 meeting, the TDC voted unanimously to
recommend approval of the proposed Plan. A copy of that plan is attached.
OPTIONS: Approve/Disapprove
RECOMMENDATIONS: Approve and adopt the Okaloosa County Tourist Development
Department Strategic Marketing Plan for Fiscal Year 2013-2014 by Resolution; a copy of which
is attached.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator