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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: December 2, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: Monthly Reconciliation of Promotional Reserves
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: Per the adopted FY15 Strategic Marketing Plan: “Promotional
Reserve funds may be appropriated in accordance with County approval authority and with
concurrence of the TDC Chairman. A monthly reconciliation of the use of promotional reserve
funds will be provided to the TDC and BCC for informational purposes.”
BACKGROUND: Promotional reserves in the amount of $100,000 were budgeted, of which
$17,000 has been previously appropriated.
At its October meeting, the TDC recommended sponsoring the Emerald Coast Classic NCAA
basketball championship hosted by Northwest Florida State College. The sponsorship provides
the destination logo overlaid on the scoreboard, mentions and commercial spots over the two day
period, and one 30-second commercial spot on CBS Sports at a cost of $3,000 (1151-548047).
Promotional reserves in the amount of $80,000 remain available for appropriation.
OPTIONS: N/A
RECOMMENDATION: For informational purposes only.
RECOMMENDED BY:
APPROVED BY:
John Hofstad, Interim County Administrator