Okaloosa County BOCC — January 19, 2016 — TO 172 rev1

TASK ORDER APPROVAL FORM CONTRACT #: C12-2007-TDC TASK ORDER #: 172 Reo#! - ¢y z|zlis TASK ORDER AMOUNT: $679,500 OFFERED BY CONSULTANT: Peter Mayer Advertising FIRM'S NAME James Geiger REPRESENTA VE'S PRINTED NAME SIGNATURE Ve CFO (212\V\\» TITLE DATE RECOMMENDED FOR APPROVAL (Department Director) A L SIGNATURE T o0 Wiz TITLE o / 012/// il DATE [ / CO?(TY ADMTOR (if applicable) ,/////b DATE 7/ 7 APPROVED BY OKALOOSA COUNTY (Per Purchasing Manual) e $25,000 or less approved by Purchasing Director e Between $25,001 and $50,000 approved by Purchasing Director and County Administrator e Inexcess of $50,000 approved by the Board. PQ\RQ-IASING DIRECTOR |11 T DATE CHAIRMAN (if applicable) DATE 9102/22/20 :SIYIdX3 J3N TVIO0S ‘HOYMVISIY ONISILYIAQY ‘ONILINYVIN ONISLLYINQY ¥IAVIN ¥313d 001-2002-21D #1LOVHINOD "ONI ¢ ONINYOMLIN B VI LNOW g3M “¥d * TOURIST DEVELOPMENT DEPARTMENT ATTORNEY APPROVAL FORM CONTRACTOR NAME: PETER MAYER ADVERTISING CONTRACT #: C12-2007-TDC TASK/PURCHASE ORDER #: 172 REVISED #1 (FY 15-16 SMP Leisure Online Packages) TASK/PURCHASE ORDER AMOUNT: NOT TO EXCEED $679,500 [ have reviewed the above-referenced task/purchase order and find it to be in compliance with the terms of the contract, Tourist Development Department Operations & Procedures Manual, the Okaloosa County Purchasing Manual and applicable local, state and federal laws, rules and regulations. (Initial applicable authorization) L\ This approval authorizes the goods/work described in the attached Task or Purchase Order to be performed or acquired. This approval authorizes the goods/work described in the attached invoice(s) to be processed for payment. APPROVED AS TO FORM AND LEGALITY: g ~ e TDD ATTORNEY D Q LYNN HOSHIHARA DECEMBER 29, 2015 Task Order 172 July 7, 2015 FY16 SMP Leisure Online Packages Pass Through Costs § Revised 12/18/15 1 BACKGROUND & PROJECT ASSIGNMENT Okaloosa County, through Okaloosa County Tourist Development Department (hereafter referred to as “Client”) has asked Peter Mayer (hereafter referred to as “Agency”) to develop a new project - a series of leisure online marketing tactics as part of the FY 2015-16 Strategic Marketing Plan. The project will run from October 2015 through September 2016 and will consist of paid media as well as advertising tactics to support it. This task order reflects the Paid Media hard (pass through) costs for the campaign as noted on page 17 of the contract. Agency fees for related media planning (TO 166) and media purchasing and reporting (TO 167) for the campaign have been provided in previous task orders. The County approved the FY 2015-2016 Strategic Marketing Plan on July 7, 2015, which included a line item for Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non-Seasonal/Niche) in the amount of $2,322,010. Task order is being revised to reflect the amended FY 2015-16 Strategic Marketing Plan adopted by the Board on December 15, 2015. 2 ACTIVITIES & DELIVERABLES 1. Fulfillment of a Client approved Media Plan, which includes: Vendor Cost TripAdvisor $65,000 Centro $90,000 Yahoo $135,000 Interfuse Media $50,000 Google & Bing Search, Retargeting, YouTube $170,000 Google YouTube, TrueView, Hulu $35,000 Facebook $19,500 YuMe $50,000 SAY Media $50,000 Sizmek Ad Serving Fees $43;000 515,000 Total $677,500 $5679,500 2. Online packages negotiated by the agency may include non-online advertising components. 3. All media placements specific to this strategic marketing plan will run within the campaign period unless otherwise noted in written approval from the Client. 4. Invoice reconciliation and proof of advertising materials to support all invoices. No agency invoice will be approved for payment unless a copy of the actual invoice from the vendor and a copy of the actual advertisement and impressions/clicks or similar detailed proof of performance accompany the agency invoice reflecting the acquisition of goods/services. Peter Mayer Ok