Okaloosa County BOCC — January 22, 2015 — Agenda Packet — reading text

$0.00 PROJECTED EXPENSES CASH U IN-KIND Officials / Security/ Personnel Administration / Operations C Rentals / Equipment Food and Beverage Merchandise for Sale IS Souvenirs / Giveaways Print Marketing D Online Marketing Television Marketing R Radio Marketing Direct Mail Marketing O Site Fees -F Direct Sales Marketing Emerald Coast-Branded Promo Items / Prizes Sanction Fees AF Concert / Performance Fees Other TOTAL EXPENSES T TOTAL $0 Local Event Marketing Funding requested as a percent of Total Event Income: $0 $0.00 % R Describe the Event’s comprehensive plan for out-of-market marketing, advertising, and promotions. D 6 TDC 01-22-2015 BCC 02-03-2015 Packet Pg. 35  1.d.a If funding is being requested for direct sales, describe the specific activities along with related costs. Attachment: I.d. Local Event Funding Policy (3760 : Local Event Marketing Funding (Charlotte Dunworth)) promotional items and prizes along with quantities and unit costs. N If funding is being requested for Emerald Coast-branded promotional items and prizes, describe the distribution plan for the LY O N IO Describe why Local Event Marketing Funding is necessary to keep the Event in Okaloosa County. SS U ************************************************************************ ECONOMIC IMPACT: C economic impact of an event. IS Disclaimer: This calculation is for purposes of Local Event Marketing Funding only; it is not intended to represent the actual Day 1 D Daily Room Nights for Event (per lodging report, registration roster, ticket sales) Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Total R LODGING IMPACT: Multiply Total Room Nights by Average Room Night Rate by Month 0 $9,999,999 O Average Room Night Rate by Month (based on STR data): Oct Nov $133.44 $130.58 -F Dec $TBD Jan Feb Mar $71.81 $77.59 $117.62 Apr $126.51 May $134.71 Jun $167.91 Jul $181.81 Aug $137.10 Sep $135.74 For repeat event, use documented room nights from prior year. For new event, describe calculation of room night estimate: AF ________________________________________________________________________________________________ ________________________________________________________________________________________________ T Daily Overnight Visitors for Event (per registration roster, visitor surveys, ticket sales) RDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Total D OTHER IMPACT: Multiply Total Daily Overnight Visitors by $56 0 $9,999,999 ($36/day based on Florida Statutes per diem for travel; $20/day allowance for incidentals) For repeat event, use documented visitors from prior year. For new event, describe calculation of overnight visitor estimate: ________________________________________________________________________________________________ ________________________________________________________________________________________________ 7 TDC 01-22-2015 BCC 02-03-2015 Packet Pg. 36  1.d.a MAXIMUM FUNDING LEVEL Summer Event Shoulder Event Winter Event BASED ON SEASONALITY: (Jun - Jul) (Aug - Oct & Mar - May) (Nov - Feb) Lodging Impact (as calculated above) Total Economic Total Economic Total Economic Other Impact (as calculated above) Impact x 1% Impact x 5% Impact x 10% TOTAL ECONOMIC IMPACT $0 Attachment: I.d. Local Event Funding Policy (3760 : Local Event Marketing Funding (Charlotte Dunworth)) ************************************************************************ AUTHORIZED USES REQUESTED FOR FUNDING: NLY Item(s) may be disqualified individually without impacting other items listed. Amount O N IO SS U C TOTAL (May not exceed the Maximum Funding Level Based on Seasonality calculated above.) $ IS D Upon completing this application in its entirety, please read the following statement and affix your signature. I am submitting this application on behalf of my organization’s event and am aware that this application will be R reviewed for final approval. I have completed this application fully and accurately, understand that all information submitted will be used to determine funding eligibility, and have not misrepresented any Event Marketing Funding policy. O information contained herein. I have read, fully understand, and agree to be bound by Okaloosa County’s Local -F Signature of Applicant Date AF T Printed Name of Applicant ************************************************************************ R OFFICIAL USE ONLY D Applicant attended Educational Session? ___ Yes ___ No Funding Level: _______________________________________ Approved By: ___________________________________________ Total Funding Approved: $______________________________ In accordance with County purchasing approval authority limits. Title: __________________________________________________ Date: _______________________________________________ 8 TDC 01-22-2015 BCC 02-03-2015 Packet Pg. 37  1.d.a Local Event Marketing Funding Participant Registration Roster Event Name: Attachment: I.d. Local Event Funding Policy (3760 : Local Event Marketing Funding (Charlotte Dunworth)) Participant Name Home Zip Code Accommodation Name # of Rooms N# of LY Nights # Guests per Room O N