Okaloosa County BOCC — January 22, 2015 — Agenda Packet — reading text

Dollars Dollars T.O. Connect Sports Facilities FP4C with 3 pages of sponsored content (4 Pages: 5,500 Non- $2,500 $4,166 150 Guide Facility Guide Mar 2015, Marketplace Program Guide Seasonal/ Aug/Sep 2015 – online edition links to website) Niche TheKnot Destination 225,000 Non- $4,250 $7,792 150 Seasonal/ Niche Southern Living Digital Best Beaches Sponsorship – October –November ’14 625,000 Non- $25,000 $0 Seasonal Visit Florida Placeholder spend, to be updated once ‘14-’15 TBD TBD $8,190 $13,380 150 opportunities are published Ad Serving Fee Estimate $2,000 $2,000 150 Attachment: I.c. SMP Update (3759 : Strategic Marketing Plan Update (Shantelle Dedicke)) TOTAL $201,515 $193,218 TDC 01/22/15 ~ BCC 02/03/15 Packet Pg. 24  1.c.a FY15 GROUPS Media Placement Opportunity Impressions Campaign Dollars Dollars T.O. The Knot Digital Package: Oct 2014 – Sep 2015, including 450,000 Groups $8,500 $8,500 151 Destination Wedding Profile & featured vendor, Wedding Venues Storefront & featured vendor, US Honeymoon & Travel preferred position, FP4C Fall/Winter 2014 Spring/Summer 2015 Weddings Venues and leads Southern Bride HP4C: Winter/Spring & Summer/Fall – mid Dec 2014 140,000 Groups $6,050 $5,900 151 & mid Jun 2015 – includes 12-months online banner advertising and video spotlight Southern Weddings FP4C: Fall – Sep 2015 Nov 2014 – includes 12 1,000,000 Groups $8,875 $8,875 151 months online banner advertising, along with “Blue Ribbon Vendor” & “Best of the South seals of Attachment: I.c. SMP Update (3759 : Strategic Marketing Plan Update (Shantelle Dedicke)) approval – directory listing with state-specific destination weddings resource, photo gallery & contact information Birmingham Bridal FP4C: All quarterly issues of the fiscal year – includes 72,000 Groups $3,000 $3,000 151 Directory distribution at Southern Bridal Show (Aug 2015) and leads shared 6x per year Atlanta Weddings HP4C with matching editorial: Sep 2015 68,000 Groups $3,340 $0 151 Military Reunions 1/3P4C: Reunions Workbook (Apr Mar 2015) & CVB 75,000 Groups $8,000 $3,134 151 Issue (Aug 2015). Also includes 12-months online banner advertising & Print/Online annual listing. Sports Destination FP4C: Destination Spotlight – Mar/Apr Jan/Feb 18,500 Groups $7,300 $7,300 151 2015– includes 2 pages of advertorial, 500 reprints & 12-months online banner advertising Sports Planning Guide Sports Market Site InSpection: 12-months site profile 50,400 Groups $1,295 $1,295 151 with multiple images & links back to site SportsEvents Banner advertising – 12 6 months, Sep Oct 2014 – 30,000 Groups $3,000 $3,000 151 Oct Sep 2015 SportsTravel Banner advertising – 12 6 months, Sep Oct 2014 – 30,000 Groups $5,370 $5,370 151 Oct Sep 2015 Canadian Motorcoach Banner advertising – 12 months, Sep Oct 2014 – Oct 48,000 Groups $2,250 $2,160 151 Association Sep 2015 GSAE-TV Banner advertising – 12 months, Sep Oct 2014 – Oct TBD Groups/ $2,025 $2,025 151 Sep 2015 Mtgs/Conv FSAE/TSAE Banner advertising – 6 10 months – dates TBD TBD Groups $2,850 $4,800 151 Tallahassee SAE Banner advertising – 6 months – dates TBD TBD Groups $1,950 $0 151 LSAE 2/3P4C: Annual Directory – Jun 2015 500 Groups $2,750 $2,750 151 plus 4 months online banners ACAE FP4C: Annual Directory – Mar 2015 425 Groups $900 $900 151 Integrated Hospitality Sales Lead generation partner: call center & digital N/A Groups $15,000 $0 151 Solutions contact strategies – 1,000 multi-segment leads Group Travel Leader Banner advertising – 6 10 months – dates TBD 30,000 Groups $3,600 $3,500 151 Group Travel Directory, Banner advertising – 12 months, Sep Oct 2014 – Oct 182,400 Groups $2,290 $2,290 151 Reunion Market Workbook Sep 2015 & Reunions Market Site InSpection: site profile with multiple images & links back to site Red Hot Celebrations DMO package: Dates TBD – 3 events, with an e-blast 30,500 Groups $1,250 $1,245 151 & 2x 3x customized e-blasts American Bus Association Banner advertising – 12 months, Sep Oct 2014 – Oct 186,000 Groups $6,000 $6,000 151 Sep 2015 Florida Motorcoach Banner advertising – 12 months, Sep Oct 2014 – Oct 40,000 Groups $850 $850 151 Sep 2015 in FMA Bus Bulletin & online travel directory Alabama Motorcoach FP4C: Directory – Aug 2015 & 550 Groups $2,300 $1,850 151 HP4C: Newsletter – Apr 2015 four Religious Travel Directory Banner advertising – 12 months, Sep Oct 2014 – Oct 48,000 Groups $2,290 $2,290 151 Sep 2015 & Religious Site InSpection: site profile with multiple images & links back to site TDC 01/22/15 ~ BCC 02/03/15 Packet Pg. 25  1.c.a FY15 GROUPS Media Placement Opportunity Impressions Campaign Dollars Dollars T.O. Going On Faith Banner advertising – 12 months, Sep Oct 2014 – Oct 60,000 Groups $3,600 $3,600 151 Sep 2015 Small Market Meetings Banner advertising – 6 9 months – dates TBD & Print 30,000 Groups $3,600 $3,550 151 Ad in Meetings at the Beach Ad Serving Fees $2,000 $2,000 151 TOTAL $110,235 $86,184 Attachment: I.c. SMP Update (3759 : Strategic Marketing Plan Update (Shantelle Dedicke)) TDC 01/22/15 ~ BCC 02/03/15 Packet Pg. 26  1.c.a FY15 MEETINGS & CONVENTIONS Media Placement Opportunity Impressions Campaign Dollars Dollars T.O. Meetings Focus Lead generation partner: call center – 90 hours of N/A Mtgs/Conv $6,500 $6,500 152 lead generation of multi-segments Collinson Media Media & Lead Generation package: 374,500 Mtgs/Conv $60,200 $55,200 152 HP4C: 3x each in Connect, Collaborate & Rejuvenate 6 HP of matching editorial, FP in VF Meeting Planner Guide 4x 2 wks Insider Series video sponsorship (pre-roll, interview, e-blast, SM pushes), inclusion in sales kits & 220 180 guaranteed leads Plan Your Meetings FP4C HP4C: Digital PYM Magazine 12-months, 3x 168,000 Mtgs/Conv $5,000 $5,000 152 Attachment: I.c. SMP Update (3759 : Strategic Marketing Plan Update (Shantelle Dedicke)) Weekly Deals & Highlights, 2x 1x PYM Live Events, custom e-blast, Destination Guide editorial & online ads (includes splash page & top banner ad along with link), customized online business directory ad 12- months and 80 hours of lead generation CVENT 2 Diamond Listing, Suggested Ads N/A Mtgs/Conv $5,802 $5,802 152 Google/Bing-Yahoo Search Text ads targeted to Branded and General meeting N/A Mtgs/Conv $6,811 $6,811 152 search terms LinkedIn Targeted image + copy ad, lead gen toolbar Est. 14M+ Mtgs/Conv $11,962 $11,962 152 GSAE-TV Banner advertising – 12 months, Sep Oct 2014 – Oct TBD Mtgs/Conv $2,025 $2,025 152