Okaloosa County BOCC — January 22, 2015 — Agenda Packet — reading text

Fall, Christmas Radio Promotional Costs $2,725 $2,725 148 TripAdvisor Content module, Destination content banner 5,263,158 Spring, $79,000 $79,000 149 rotation Summer, Fall, Christmas Centro – Rocketfuel Behavioral and Demo-targeted Banners 15,220,485 Spring, Fall $107,000 $107,000 149 Yahoo! Search re-targeting, Travel content rotation, 21,035,012 Spring, $130,000 $130,000 149 Behavioral and demo-targeting Summer, Fall, Christmas Sizmek Real Time Bidding platform test 19,130,435 Spring, $60,000 $60,000 149 Summer, Fall Google Search Keywords search + text ads in display network N/A (46,460 Spring, $99,465 $99,465 149 clicks) Summer, Fall, Christmas Google Display re-messaging N/A (2,450 Spring, $1,838 $1,838 149 clicks) Summer, Fall, Christmas Bing-Yahoo! Search Keyword search + text ads in display network N/A (24,416 Spring, $52,272 $52,272 149 clicks) Summer, Fall, Christmas Facebook Targeted tile ads and newsfeed ads N/A (25,724 Spring, $15,898 $15,898 149 clicks) Summer, Fall, Christmas Ad serving fee estimate $10,401 $10,401 149 TOTAL $1,503,025 $1,539,565 TDC 01/22/15 ~ BCC 02/03/15 Packet Pg. 21  1.c.a FY15 LEISURE Media Placement Opportunity Impressions Campaign Dollars Dollars T.O. Leisure $1,503,025 $1,539,565 Co-Op $201,515 $193,218 Groups $110,235 $86,184 Mtgs/Conv $100,000 $95,000 SMP Media Campaign $1,914,775 $1,913,967 $400,676 $332,216 147 $546,475 $651,475 148 $555,874 $555,874 149 Attachment: I.c. SMP Update (3759 : Strategic Marketing Plan Update (Shantelle Dedicke)) $201,515 $193,218 150 $110,235 $86,184 151 $100,000 $95,000 152 Task Orders $1,914,775 $1,913,967 ($808) TDC 01/22/15 ~ BCC 02/03/15 Packet Pg. 22  1.c.a FY15 CO-OP Media Placement Opportunity Impressions Campaign Dollars Dollars T.O. Coastal Living FP4C: Visit Florida Feb & Apr 2015 – includes 938,646 Spring, $40,000 $40,000 150 advertorial, RRC with leads, mini co-op in Mar & May Summer 2015 issues, e-version with links, e-newsletters Coastal Living Digital Banner rotation across site, with focus on Travel 250,000 Likely Feb’15, $5,000 $7,501 150 Channel which fall in line with Spring timing Collinson Media: FP4C: Visit Florida – In-State Out-of-State – Jun Feb 8,500,000 Summer, Fall $19,400 $23,000 150 Newspaper Insert 2015 – includes 4,000 leads and digital impressions Attachment: I.c. SMP Update (3759 : Strategic Marketing Plan Update (Shantelle Dedicke)) Collinson Digital Co-Op VF digital network banners and pre-roll 2.5M+ TBD $20,000 $0 EveryDay with Rachel 2/3P4C: Autumn Travel to Southeast – Sep 2015 – 187,300 Christmas, $10,995 $11,995 150 Ray/More includes guaranteed 7,500 online clicks Snowbirds Atlanta Eats TV/Radio contest/promotion, includes TV: 4-minute 1,768,345 Spring, $12,500 $19,444 150 segment & :30 sec spots, Radio: 6-minute interview Summer & :30 sec spots, SM posts, blog content & online exposure Atlanta Braves Radio package in negotiation TBD Spring, $7,500 $13,250 150 Summer, Fall, Christmas Canadian Traveller FP4C: Visit Florida – Jan or Aug 2015 Canadian Guide 130,000 Snowbirds $2,463 $4,103 150 (recommendation is Jan). Increases full Emerald Coast to 2x FP4C Canadian Traveller Digital Banner impressions across site, newsletter banners, 159,000 Snowbirds $4,350 $6,525 150 potential social mentions Montreal Gazette: Urban FP4C: Fall (Sep/Oct 2014 Aug/Sep 2015) & Winter 175,518 Snowbirds $5,192 $6,292 150 Expressions Magazine (Nov/Dec 2014) International Travel Guide FP4C: Visit Florida – Jan 2015 – includes e-version 74,925 Spring, $7,045 $0 and video links. Increases Full Emerald Coast to 1 ½ Summer, Fall, pages 4C Snowbirds Escape to Southeast Jan 2015 – Escape to SE Travel Guide – digital 250,000 Spring, $1,300 $1,732 150 package components Summer, Fall, Snowbirds Birmingham Weddings & FP4C: Winter (Jan 2015) & Summer (Jul 2015) 36,000 Non- $2,500 $3,749 150 Celebrations editions – distributed at Bridal Show in July Seasonal/ Niche NW Florida Weddings FP4C with 2-page advertorial: Jan 2015 – distributed 261,311 Non- $4,675 $8,570 150 in Tallahassee, NW Florida, Birmingham & Atlanta. Seasonal/ Includes 16x SM pushes along with Bridal Expo hand- Niche outs in Atlanta (Jan 2015) & Birmingham (Apr 2015) DCMilitary Life Banner advertising – 12 months, Sep Oct 2014 – Oct 600,000 Non- $3,000 $1,750 150 Sep 2015 Seasonal/ Niche The Griffon FP4C: Spring (Feb 26th) & Fall (Sept 3rd) 2015 30,000 Non- $7,380 $7,780 150 Seasonal/ Niche Sports Destination FP4C: Destination Spotlight – Sep/Oct 2014 Jan/Feb 18,500 Non- $3,650 $6,691 150 2015 – includes 2 pages of advertorial, 500 reprints Seasonal/ & 12-months online banner advertising Niche Sports Destination Banner advertising – 12 months, Sep Oct 2014 – Oct 60,000 Non- $2,625 $3,498 150 Sep 2015 Seasonal/ Niche TDC 01/22/15 ~ BCC 02/03/15 Packet Pg. 23  1.c.a FY15 CO-OP Media Placement Opportunity Impressions Campaign