Okaloosa County BOCC — January 22, 2015 — Agenda Packet — reading text

2.k.a Sales Marketing Report November 1, 2014 - November 30, 2014 April Sarver, Sales Marketing Coordinator Attachment: II.k. ECCC Sales Marketing Reports Nov-Dec (3770 : ECCC Sales Marketing Reports ? Leads *reactive Company/Person Event Source Action Outcome Date Not Corey Performance Web Emailed available K Rithika Event Visit Florida Emailed no response Deanna / Childcare Chose a paint Network Holiday Party Phone Spoke and Emailed party Karen / Nav HS Band Boosters Web Emailed Considering Lisa Greater Peace Church Christmas Banquet Web Emailed and Spoke Contract 11 Meeting Planners Various Xsite Face to face, email, cc 2 proposals Kimberly Dawson Sister's Wedding Web Emailed & Spoke Considering Commitment Dallass Ceremony Web Emailed Considering Jamese James Conference web Emailed Pricing out Kathy Foster Banquet/Conference Web Emailed Considering K. Simpson Reception Phone Emailed & Spoke Considering Prospects *proactive Company/Person Event Source Action Outcome Susan Rodriguez City of Plano SDR Emailed Set follow up Xsite Leads x 11 Various Xsite Constant Contact Set follow up 2 Packet Pg. 142  2.k.a Sales Marketing Report November 1, 2014 - November 30, 2014 April Sarver, Sales Marketing Coordinator Attachment: II.k. ECCC Sales Marketing Reports Nov-Dec (3770 : ECCC Sales Marketing Reports ? Contracts Issued ECCC Projected Comments Aramark F&B Number of Company Event Dates Revenue New/Repeat Value Attendees Air Commando Reunion Banquet 10/10/2015 $6,161.00 Repeat $25,000.00 700 Jackson Hewitt Preseason Meeting 1/3/2015 $385.00 Repeat $680.00 80 Crestview HS Prom 5/30/2015 $1,530.00 Repeat $6,000.00 600 Greater Peach Church Christmas Banquet 12/13/2015 $175.00 New $1,500.00 60 Tropical Smoothie Roadshow 7/27/2015 $760.00 Repeat $2,000.00 80 Total ECCC Revenue Projected $9,011.00 F&B Total $35,180.00 Lost/Denied Business ECCC Projected Number of Company Event Dates Comments Revenue Attendees Went to Seacrest due to Powerhouse Ministries Convention January8-9, 2015 $7,705.00 pricing 1000 Other priorities taking Gulf Coast Wedding Expo Expo 3/15/2015 $1,173.00 presidence 350 Total ECCC Revenue Lost $8,878.00 Marketing / Public Relations / Tradeshows 5. Attended FWB Chamber FF Breakfast 1. Sent Constant Contact Newsletter 6. Attended and Participated in Destin Sponsor Luncheon 2. Sales/Marketing Meeting 7. Tradeshow Re-think 3. Facebook and Twitter Posts 8. Finished Sales Goal Draft 4. Attended/Participated Xsite 3 Packet Pg. 143  2.k.a Sales Marketing Report November 2014 Tisha Maraj CMP, Sales Marketing Manager Attachment: II.k. ECCC Sales Marketing Reports Nov-Dec (3770 : ECCC Sales Marketing Reports ? PROPOSALS & Letters of Intent ISSUED Number ECCC Projected Comments Aramark F&B Company Event Dates Accom Req of Revenue New/Repeat Value Attendees SHRM Meeting TBD $300.00 Repeat No $800.00 30 Total ECCC Projected Revenue $300.00 $800.00 Leads Generated to Partners Company Event Total Room Nights Total Room Nights Packet Pg. 144  2.k.a Sales Marketing Report November 2014 Tisha Maraj CMP, Sales Marketing Manager Attachment: II.k. ECCC Sales Marketing Reports Nov-Dec (3770 : ECCC Sales Marketing Reports ? Site Inspections Tours Provided Company/person Event Christine De Graan Destination Wedding Kathy Foster Banquet Ernest Lee Concert Leads - Reactive Company/Person Event Action Outcome Phone call, SHRM Meeting proposal Still Working it Ashley Mixson Meeting Phone call Contract Michele Sewall Holiday Party Phone/email Still Working it Sameual Bridges Holiday Party phone/email Still Working it Neely Calhoun Awards Ceremony Phone/email working on dates Robin Cates Convention Phone/email working on event Ernest Lee Concert site visit working on event plans Leads - Proactive Company/Person Event Action Outcome SMMC Leads Prospecting calls for our Bham Show Set sales appts Appts made Packet Pg. 145  2.k.a Sales Marketing Report November 2014 Tisha Maraj CMP, Sales Marketing Manager Attachment: II.k. ECCC Sales Marketing Reports Nov-Dec (3770 : ECCC Sales Marketing Reports ? PYM Houston Live (45 PlannConstant contact 9 opens to pursue Contracts Issued ECCC Projected Comments Aramark Number of Company Event Dates Revenue New/Repeat F&B Value Attendees ADS Tradeshow 3/10-11/2015 $6,000.00 Repeat $500.00 200 American Promotional Events Training 5/30/2015 $800.00 Repeat $500.00 60 Total ECCC Revenue Projected $6,800.00 F&B Total $1,000.00 Packet Pg. 146  2.k.a Sales Marketing Report November 2014 Tisha Maraj CMP, Sales Marketing Manager Attachment: II.k. ECCC Sales Marketing Reports Nov-Dec (3770 : ECCC Sales Marketing Reports