Okaloosa County BOCC — January 22, 2015 — Agenda Packet — reading text

BCC 02-03-2015 Packet Pg. 42  2.b Tourist Development Council Meeting: 01/22/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 3761) DOC ID: 3761 Month End Lodging Reports from Smith Travel Research – Dec (Ed Schroeder) Updated: 1/15/2015 5:19 PM by Aida Wilkinson Page 1 Packet Pg. 43  OCCUPANCY 2.b.a Occupancy is a percentage of rooms occupied. Attachment: II.b. DECEMBER 2014 OCCUPANCY ADR REVPAR (3761 : Month End Emerald Coast Hotel Lodging Occupancy January - December 100% 90% 82.70% 87.90% 80% 73.30% 65.00% 68.30% 70% 60.70% 63.00% 62.00% 59.80% 60% 48.30% 50% 40% 30% 34.40% 20% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD* 2010 34.00% 42.60% 56.50% 59.50% 54.30% 66.50% 65.50% 50.60% 44.40% 44.90% 35.30% 29.50% 48.63% 2011 31.10% 46.40% 58.70% 61.30% 62.40% 76.90% 83.30% 59.20% 48.10% 46.80% 34.00% 29.40% 53.13% 2012 32.70% 47.50% 66.90% 65.80% 68.50% 79.80% 84.40% 59.30% 51.20% 50.00% 39.20% 32.80% 56.51% 2013 34.80% 47.60% 65.20% 62.60% 67.90% 81.50% 82.90% 63.90% 53.10% 45.80% 38.30% 34.30% 56.49% 2014 34.40% 48.30% 60.70% 65.00% 73.30% 82.70% 87.90% 68.30% 63.00% 62.00% 59.80% Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 44  2.b.a AVERAGE DAILY RATE Room revenue divided by rooms sold, displayed as the average rental rate for a single room. Attachment: II.b. DECEMBER 2014 OCCUPANCY ADR REVPAR (3761 : Month End $250.00 Emerald Coast Average Daily Hotel Lodging Rate $230.00 $210.00 $190.00 $181.81 $167.91 $170.00 $134.71 $150.00 $126.51 $137.10 $135.74 $117.62 $133.44 $130.58 $130.00 $110.00 $90.00 $71.81 $77.59 $70.00 $50.00 $30.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $68.27 $72.18 $99.87 $107.00 $112.65 $133.94 $123.48 $99.68 $90.50 $85.32 $71.12 $66.41 2011 $68.27 $72.38 $103.86 $111.25 $116.96 $143.37 $151.48 $116.91 $99.58 $99.36 $75.73 $71.58 2012 $70.06 $73.94 $111.20 $119.89 $126.15 $154.24 $161.31 $122.66 $101.52 $96.45 $77.00 $73.13 2013 $72.27 $74.89 $115.06 $117.23 $127.06 $155.40 $165.78 $126.27 $101.83 $95.87 $78.30 $72.43 2014 $71.81 $77.59 $117.62 $126.51 $134.71 $167.91 $181.81 $137.10 $135.74 $133.44 $130.58 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 45  REVPAR 2.b.a Room revenue divided by rooms available Revenue Per Available Hotel Room Attachment: II.b. DECEMBER 2014 OCCUPANCY ADR REVPAR (3761 : Month End $170 $138.89 $159.88 $130 $98.78 $93.71 $82.28 $85.50 $82.76 $90 $71.41 $78.04 $50 $37.47 $24.72 $10 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $23.19 $30.72 $56.42 $63.67 $61.18 $89.05 $80.86 $50.45 $40.20 $38.31 $25.09 $19.62 2011 $21.22 $33.59 $60.96 $68.15 $72.94 $110.22 $126.17 $69.16 $47.90 $43.68 $25.78 $21.07 2012 $22.92 $35.10 $74.43 $78.95 $86.40 $123.08 $136.22 $72.70 $51.95 $48.23 $30.17 $23.97 2013 $25.16 $35.62 $75.06 $73.37 $86.26 $126.69 $137.49 $80.63 $54.03 $43.92 $29.95 $24.84 2014 $24.72 $37.47 $71.41 $82.28 $98.78 $138.89 $159.88 $93.71 $85.50 $82.76 $78.04 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 46  2.b.a Emerald Coast Lodging Attachment: II.b. DECEMBER 2014 OCCUPANCY ADR REVPAR (3761 : Month End Average Annual Daily Hotel Lodging Rate 2004 -2013 $150 $130 $117.48 $117.40 $106.63 $109.91 $107.30 $108.53 $110 $102.56 $97.00 $94.20 $89.62 $90 $70 $50 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited Packet Pg. 47  2.c Tourist Development Council Meeting: 01/22/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 3762) DOC ID: 3762 Okaloosa Tax Collector Report – Oct/Nov (Charlotte Dunworth) Updated: 1/16/2015 10:22 AM by Aida Wilkinson Page 1 Packet Pg. 48  2.c.a Attachment: II.c.TDT Reports OCTC (Oct - Nov 14) (3762 : Okaloosa Tax Collector Report ? Oct/Nov (Charlotte Dunworth)) Okaloosa County Tax Collector Tourist Development Tax October Tax Revenue Report Fiscal Year 2014-2015 Benjamin F. Anderson Prepared by: Okaloosa County Tax Collector Joshua Allen Director of Field Services Packet Pg. 49  2.c.a Attachment: II.c.TDT Reports OCTC (Oct - Nov 14) (3762 : Okaloosa Tax Collector Report ? Oct/Nov Total Historical TDT Collections and Percentage Breakdown FY 2010 - Current