Okaloosa County BOCC — January 22, 2015 — Agenda Packet — reading text

IO SS U C IS D R O -F AF T R D 9 TDC 01-22-2015 BCC 02-03-2015 Packet Pg. 38  1.d.a Local Event Marketing Funding Visitor Survey Event Name: Attachment: I.d. Local Event Funding Policy (3760 : Local Event Marketing Funding (Charlotte Dunworth)) 1. What is your home zip code? __________ NLY 2. How many adults in your visiting party? __________ 3. How many children in your visiting party? __________ O 4. How long did you stay in Destin, Fort Walton Beach, or Okaloosa Island? N Number of Nights __________ 5. Where did you stay? Day Trip Only __________ IO Hotel Vacation Rental Friends/Relatives Bed & Breakfast SS Campground RV Park Other U 6. Name of Accommodation? ________________________________________ 7. How did you hear about this event? C Event Website Other Website IS Social Media Friend/Relative TV Radio Magazine Newspaper 9. What is the primary reason for your visit? D 8. Would you recommend this event to a friend/relative? Yes _____ No _____ This Event Vacation R Visit Friends/Relatives Business Other O 10. How did you travel to the area? Vehicle -F Airplane Charter Bus Other 11. What activities did you participate in during your visit? AFBeach Fishing Dining Out Water Sports Arts/Culture Sports Shopping T 12. How much did you spend per day, excluding lodging, during your visit? R $0-25 $26-50 $51-75 $76-100 $101-125 $126-150 $151+ D 10 TDC 01-22-2015 BCC 02-03-2015 Packet Pg. 39  1.d.a Local Event Marketing Funding Payment Request (Deadline: September 30) EVENT INFORMATION: Event Name: Attachment: I.d. Local Event Funding Policy (3760 : Local Event Marketing Funding (Charlotte Dunworth)) Event Dates: From: To: To receive payment for Local Event Marketing Funding, please submit the following: 1. Invoice from your organization to Okaloosa County. NLY 2. Proof of Performance (e.g. itemized vendor invoice, tear sheet, online screen shot, run schedule, website analytics report) showing out-of-market audience and Emerald Coast logo and/or web link. 3. Proof of Payment (e.g. front and back of cleared check, credit card receipt). O N 4. Verification of Room Nights (e.g. lodging report, registration roster, visitor surveys, ticket sales). AUTHORIZED USES REQUESTED FOR PAYMENT: Only as approved in the Funding Application. IO Amount SS U C IS D R O TOTAL (May not exceed the Total Funding Approved as noted on the application.) $ -F MARKETING & PROMOTIONAL ACTIVITIES: Describe the Event’s actual out-of-market marketing, advertising, and promotions. AF T R ACTUAL INCOME DEntry Fees (participants) Admissions (spectators) CASH IN-KIND Sales (merchandise, etc.) Sponsorships Other Local Event Marketing Funding TOTAL INCOME TOTAL $0 $0 $0.00 11 TDC 01-22-2015 BCC 02-03-2015 Packet Pg. 40  1.d.a ACTUAL EXPENSES CASH IN-KIND Officials / Security/ Personnel Administration / Operations Rentals / Equipment Food and Beverage Merchandise for Sale Souvenirs / Giveaways Attachment: I.d. Local Event Funding Policy (3760 : Local Event Marketing Funding (Charlotte Dunworth)) Print Marketing Online Marketing Television Marketing Radio Marketing NLY Direct Mail Marketing Direct Sales Marketing Emerald Coast-Branded Promo Items / Prizes Site Fees O Sanction Fees Concert / Performance Fees N Other TOTAL $0 $0 IO TOTAL EXPENSES $0.00 VISITOR INFORMATION: Daily Local (Non-Lodging) Attendees for Event SS Day 1 Day 2 Day 3 Day 4 Day 5 U Day 6 Day 7 Day 8 Day 9 Day 10 Total 0 C IS Describe how Local (Non-Lodging) Attendees was determined. D Daily Out-of-Market (Lodging) Visitors for Event Day 1 Day 2 Day 3 R Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Total O 0 -F Describe how Out-of-Market (lodging) Visitors was determined. AF T LODGING OCCUPANCY: Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Total R 0 D Attach documentation for the Room Nights (e.g. lodging report, registration roster, visitor surveys, ticket sales). If Tier 1 funding level, evidence of at least 100 room nights submitted? YES NO If Tier 2 funding level, evidence of at least 5,000 room nights submitted? YES NO If Tier 2 funding level, evidence of ticket sales/registration tied to room nights submitted? YES NO 12 TDC 01-22-2015 BCC 02-03-2015 Packet Pg. 41  1.d.a If Tier 3 funding level, evidence of at least 10,000 room nights submitted? YES NO If Tier 3 funding level, evidence of ticket sales/registration tied to room nights submitted? YES NO If Tier 3 funding level, evidence of two-night minimum lodging stay submitted? YES NO Attachment: I.d. Local Event Funding Policy (3760 : Local Event Marketing Funding (Charlotte Dunworth)) NLY Upon completing this payment request in its entirety, please read the following statement and affix your signature. I am submitting this payment request on behalf of my organization’s event and certify the above information is true and accurate to the best of my knowledge. I have read, fully understand, and agree to be bound by Okaloosa County’s Local Event Marketing Funding policy. O Signature of Applicant Date N Printed Name of Applicant IO SS U C IS D R O -F AF T R D 13 TDC 01-22-2015