Okaloosa County BOCC — January 22, 2015 — Agenda Packet — reading text

Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting http://www.okaloosafl.com ~ Agenda ~ Thursday, January 22, 2015 2:00 PM Emerald Coast Convention Center Council Members & Staff Dale E. Peterson Chairman Thomas Rice Vice-Chairman Thom Gossom Owner, Best Gurl, Inc. - Mktg & Comm. Firm Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Rachel Joyce General Manager, Hampton Inn Martin Owen Regional Sales & Marketing Director, Wyndham Vac Honorable Mike Anderson City of FWB Representative Honorable Tuffy Dixon City of Destin Representative Honorable Carolyn Ketchel Commissioner District 2 Ed Schroeder Director, Tourist Development Department Lynn Hoshihara TDD Attorney Greg Stewart County Attorney Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Public Comments Related to Current Agenda (Dale Peterson - 3 minutes each) Councilmember's Minute I. Items for TDC Approval/Recommendation a. Tourist Development Council - Regular Meeting - Nov 20, 2014 2:00 PM b. Financial Update – Jan (Charlotte Dunworth) c. Strategic Marketing Plan Update (Shantelle Dedicke) d. Local Event Marketing Funding (Charlotte Dunworth) II. Items for Information Purposes Only a. Marketing Update (Shantelle Dedicke) b. Month End Lodging Reports from Smith Travel Research – Dec (Ed Schroeder) c. Okaloosa Tax Collector Report – Oct/Nov (Charlotte Dunworth) d. Expenditure Transaction Report – Nov/Dec (Charlotte Dunworth) e. Reconciliation of Promotional Reserves Funds – Dec/Jan (Charlotte Dunworth) Tourist Development Council Page 1 Printed 1/16/2015 Regular Meeting Agenda January 22, 2015 f. Okaloosa Island Fire District Annual Report (Charlotte Dunworth) g. Film Commission Reports – Nov/Dec h. Visitor Center Top 10 States – Nov/Dec i. Airport Enplanements & Deplanements (VPS by carrier) – Oct/Nov j. Airport Enplanements & Deplanements (Airports Comparison) – Dec k. ECCC Sales Marketing Reports – Nov/Dec l. Group Sales Marketing Reports – Nov/Dec m. Transfer to BP Account – AG Audit Corrective Action (Charlotte Dunworth) n. Tentative FY 2016 Budget Schedule (Ed Schroeder) III. Public Comment (3 minutes each) IV. Next TDC Meeting (Dale Peterson) a. Thursday, February 26, 2015 2:00 p.m. Emerald Coast Convention Center (Tentative) V. Adjourn (Dale Peterson) Tourist Development Council Page 2 Printed 1/16/2015  1.a Okaloosa County Tourist Development Department 1540 Miracle Strip Parkway Ft. Walton Beach, FL 32548 Regular Meeting http://www.okaloosafl.com ~ Minutes ~ Thursday, November 20, 2014 2:00 PM Emerald Coast Convention Center Minutes Acceptance: Minutes of Nov 20, 2014 2:00 PM (Items for TDC Approval/Recommendation) Council Members & Staff Attendee Name Title Status Arrived Departed Chairman, Dale E. Peterson Present - - Dale E. Peterson Vacations Vice-Chairman, Present Thomas Rice - - Magnolia Grill Rachel Joyce Hampton Inn FWB Absent - - Martin Owen ResortQuest by Wyndham Present - - Thom Gossom Best Gurl, Inc. Absent - - Joe Guidry Ramada Plaza Resort Present - - Tuffy Dixon Destin Councilman Absent - - Charles Rigdon FWB Councilman Present - - Kelly Windes Commissioner District 5 Present - - Bill Lehmann ECCC Manager Present - - Lynn Hoshihara TDD Attorney Present - - Chairman Dale Peterson called the meeting to order at 2:00 p.m. with the Pledge of Allegiance. Public Comments Related to Current Agenda No public comments. Councilmember’s Minute Letter from Rachel Joyce was placed in the packet and made a part of the Minutes. Pledge of Allegiance and Welcome (Dale Peterson - Chairman) I. Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson) a. October 23, 2014 TDC Meeting Minutes Okaloosa County Tourist Development Department Page 1 of 6 November 20, 2014 Packet Pg. 3  1.a Motion to Approve the October 23, 2014 TDC Meeting Minutes RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Owen SECONDER: Rice AYES: Peterson, Guidry, Rigdon, Windes Minutes Acceptance: Minutes of Nov 20, 2014 2:00 PM (Items for TDC Approval/Recommendation) II. Director’s Update (Bill Lehmann) a. Month End Lodging Reports from Smith Travel Research – October b. Film Commission Reports – October c. Visitor Center Top 10 States – October d. Airport Enplanements & Deplanements (VPS by carrier) – October e. Airport Enplanements & Deplanements (Airports Comparison) – September f. Destin Lifeguard Services Annual Report – FY 2014 III. Financial Update (Charlotte Dunworth) All documents and reports included in Agenda Packet. a. Month End Tax Revenue Reports from Okaloosa Tax Collector – September b. Financial Update – FY14 Year End Motion to Approve the FY14 Year End Financial Update Pending Minor Changes RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Owen AYES: Peterson, Rigdon, Windes, Guidry c. Financial Update – November Motion to Approve the Financial Update RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Owen AYES: Peterson, Rigdon, Windes, Guidry d. Expenditure Transaction Report – October e. Reconciliation of Promotional Reserves Funds – November Okaloosa County Tourist Development Department Page 2 of 6 November 20, 2014 Packet Pg. 4  1.a IV. Beaches Update (Jim Trifilio) a. 1-Year Post Construction Monitoring Report – Western Destin Beach Restoration Project – Mr. Trifilio explained in western Destin there is a large gap in the property due to litigation. 634,000 cubic yards of beach sand has been brought in making a whiter beach and raising the elevation of the beach approximately 5-1/2 feet. This $8M project was primarily funded by bed tax and has a 2020 loan payoff date for the remaining $5 million. A new beach restoration timeline film was shown, with views Minutes Acceptance: Minutes of Nov 20, 2014 2:00 PM (Items for TDC Approval/Recommendation) of Jetty East before and after the project was completed. Matt Trammell (Taylor Engineering) stated the goals of the project have been to mitigate sand loss, preserve the natural resources, and enhance recreation. Twice as much material is used than is required due to the fact that the sand moves with the motion of the Gulf. The project is in two reaches or parcels, with the aerial map showing how adjacent properties are affected by this project. In Reach #1, 120 feet of beach was added; Reach #2 had 65 ft added. A total of approximately 500,000 cubic yards of sand were added. An 80% volume of sand volume is remaining which is better than expected, even after several small storms in the area. Sand quality is great, with sea turtles now nesting in the area and it is believed the value of the property has been increased. Erosion is still taking place but at a lower rate. The beaches will be monitored every year. The federal government has been approached to see if any federal funding is available to continue the project. V. Marketing Update (Shantelle Dedicke, Michelle Clarke, Sonya Landry) a. Shantelle Dedicke attended the Destin Chamber of Commerce luncheon this month and gave a marketing campaign update. Shantelle and the Emerald Coast Sales staff attended the XSite Conference in Birmingham and Montgomery on November 13 and 14 to find new business and maximize brand exposure. Michelle Clarke reminded everyone that the Radio Coop signup form deadline is November 21. The Destin Community Stakeholder Meeting last