Okaloosa County BOCC — Sep 9, 2013 — reading text

4.A Tourist Development Council Meeting: 10/24/13 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2200) DOC ID: 2200 Operating Revenues Updated: 10/23/2013 8:30 AM by Aida Wilkinson Page 1 Packet Pg. 253  TDD FUND 460 REVENUE FYE13 FISCAL YEAR END 9/30/2013 as of 10/4/2013 Cent Dept Title Account Account Title Budget Revenue Balance % 3RD 4615R 3RD TDT‐REVENUE 312114 TOURIST DEV TAX‐3RD CENT 2100000 2482249 (382,249) 118.2% 3RD 4615R 3RD TDT‐REVENUE 347501 SALARIES‐FULL‐TIME 25000 14723.45 10,277 58.9% 3RD 4615R 3RD TDT‐REVENUE 347502 SALARIES‐PART‐TIME 0 220 (220) ‐ 3RD 4615R 3RD TDT‐REVENUE 347512 PERSONNEL 10000 28140.5 (18,141) 281.4% 3RD 4615R 3RD TDT‐REVENUE 347515 CATERING‐ARAMARK 150000 158494.61 (8,495) 105.7% 3RD 4615R 3RD TDT‐REVENUE 347520 LINEN 7000 6800.27 200 97.1% 3RD 4615R 3RD TDT‐REVENUE 347521 SECURITY 12000 21917 (9,917) 182.6% 3RD 4615R 3RD TDT‐REVENUE 347531 PHONES 2000 225 1,775 11.3% 3RD 4615R 3RD TDT‐REVENUE 347532 INTERNET 7500 2089.25 5,411 27.9% 3RD 4615R 3RD TDT‐REVENUE 347533 UTILITIES 70000 34785.68 35,214 49.7% 3RD 4615R 3RD TDT‐REVENUE 347534 COPIES & FAXES 1000 836.13 164 83.6% 3RD 4615R 3RD TDT‐REVENUE 347541 ATM COMMISSIONS 500 1260 (760) 252.0% 3RD 4615R 3RD TDT‐REVENUE 347543 MERCHANDISE COMMISSIONS 750 90.24 660 12.0% 3RD 4615R 3RD TDT‐REVENUE 347551 ROOM RENTAL 260000 255122.68 4,877 98.1% 3RD 4615R 3RD TDT‐REVENUE 347552 EQUIPMENT RENTAL 200000 228374.17 (28,374) 114.2% 3RD 4615R 3RD TDT‐REVENUE 347570 EVENT TICKET SALES 85000 3626.41 81,374 4.3% 3RD 4615R 3RD TDT‐REVENUE 347590 OTHER SALES 9000 3014.61 5,985 33.5% 3RD 4615R 3RD TDT‐REVENUE 369990 OTHER MISC REVENUE 0 257.56 (258) ‐ 3RD 4615R 3RD TDT‐REVENUE 389901 BALANCES‐CASH 2765000 0 2,765,000 0.0% 3RD Total 5,704,750 3,242,227 2,462,523 56.8% 4TH 4601R 4TH TDT‐REVENUE 312124 TOURIST DEV TAX‐4TH CENT 2,100,000 2,482,249 (382,249) 118.2% 4TH 4601R 4TH TDT‐REVENUE 361101 INTEREST ON TIME DEPOSITS 95,000 44,361 50,650 46.7% 4TH 4601R 4TH TDT‐REVENUE 361104 STATE INVESTMENT POOL INT 5,000 3,805 1,195 76.1% 4TH 4601R 4TH TDT‐REVENUE 361400 GAIN OR (LOSS) SALE INVST ‐ 2,209 (2,209) ‐ 4TH 4601R 4TH TDT‐REVENUE 389901 BALANCES‐CASH 3,481,875 ‐ 3,481,875 0.0% 4TH Total 5,681,875 2,532,624 3,149,262 44.6% Fund Total 11,386,625 5,774,850 5,611,786 50.7% Packet Pg. 254 4.A.a Attachment: 4th Quarter Expenses for BoCC - Detail 7 (2200 : Operating Revenues)  5.a Tourist Development Council Meeting: 10/24/13 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2193) DOC ID: 2193 Strategic Marketing Plan Updated: 10/21/2013 5:35 PM by Aida Wilkinson Page 1 Packet Pg. 255  5.a.1 Attachment: Strategic_Marketing_Plan_10.24.13 (2193 : Strategic Marketing Plan) October 1, 2013 – September 30, 2014 Strategic Marketing Plan - DRAFT October 24, 2013 Packet Pg. 256  5.a.1 Table of Contents Attachment: Strategic_Marketing_Plan_10.24.13 (2193 : Strategic Marketing Plan) 2013 Snapshot 3 Objectives & Strategies 6 New Website 12 Marketing Initiatives 15 Year-round Campaigns 18 Leisure Media Plan 22 Co-Op Media Plan 27 Meetings and Conventions Media Plan 37 Groups Media Plan 42 Public Relations 50 Ongoing Social Media 58 Brand Identification 61 Research 65 Visitor Guide 68 Measuring Success 70 Marketing Plan Budget 72 2 Packet Pg. 257  2013 Snapshot 3 5.a.1 Packet Pg. 258 Attachment: Strategic_Marketing_Plan_10.24.13 (2193 : Strategic Marketing Plan)  Thousands $0 $300 $600 $900 $1,200 $1,500 $239.3 Oct $243.6 $95.8 Nov $103.8 $115.8 Dec $115.4 $118.8 Jan $119.6 Source: Okaloosa County August Tax Revenue Report $175.0 Feb $158.3 FY 12 $411.2 Mar $447.4 FY 13 Month Apr $395.0 $362.4 2% Monthly Collections $518.8