Okaloosa County BOCC — Sep 9, 2013 — reading text

• Spring: Post Spring Break- Pre Memorial Day Minutes Acceptance: Minutes of Sep 9, 2013 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson § Runs from January to March • Fall (Post Labor Day-Thanksgiving) § Runs from June to August Summer (if needed) • Runs from March to May Snowbirds • Runs from June to August A Very Emerald Christmas • Runs from September to mid November Mr. Peterson and others on the committee agreed the firm should plan on working the summer campaign as well as the other season. He also stated that the lodging partners should be a part of the conversation about time frames for planning campaigns. The board entertained more discussion on a marketing committee, but did not take any action. Mr. O’Byrne discussed the marketing plan budget and asked the board to approve the development and presentation of one annual plan that encompasses all the seasons, versus five plans. The board agreed to one consolidated plan. The Peter Mayer firm will propose one at the next meeting. The firm also stated there is BP money they would like to include in their proposal, which must be spent by April 1. The funding equals between $900K and $1M in advertising funds. III. Schedule next TDC Meeting (Dale Peterson / Dan O’Byrne) a. Tentatively scheduled for Tuesday, October 1, 2013, 2:00 pm, Emerald Coast Convention Center. Dan O’Byrne to advise. IV. Public Comment a. Rebecca Sherry, Condo Alliance, invited everyone allowable under the Sunshine Law to attend their next meeting at 5:30pm on October 9th, at Seaspray Condos, 1530 Miracle Strip Parkway. Mr. Ben Anderson will be at the guest speaker. Okaloosa County Tourist Development Department Page 8 of 9 Packet Pg. 217  2.a Minutes Acceptance: Minutes of Sep 9, 2013 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson She also requested to be returned to TDC e-mailing listing, as she has done several times in the past. Lastly, she requested that all slides be posted on the website before each meeting. V. Adjourn Mr. Peterson adjourned the meeting at 4:45 pm. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Gossom AYES: Empson, Rigdon, Windes, Peterson, Foreman (Dixon), Joyce APPROVED: APPROVED: By:____________________________ By:________________________________ Name:_________________________ Name: Daniel O’Byrne Title:__________________________ Title: Director, Tourist Development Dept. Date:__________________________ Date:______________________________ Okaloosa County Tourist Development Department Page 9 of 9 Packet Pg. 218  3.a Tourist Development Council Meeting: 10/24/13 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2192) DOC ID: 2192 Tax Receipt Updated: 10/21/2013 5:31 PM by Aida Wilkinson Page 1 Packet Pg. 219  3.a.1 Okaloosa County Attachment: Aug-Report-FY 12-13 (2192 : Tax Receipt, STR and Expenditures Reports) Florida Tourist Development Tax August Tax Revenue Report Fiscal Year 2012-2013 Don Howard Prepared by Clerk of Circuit Court Patsy Willbanks TD Tax Auditor Packet Pg. 220  3.a.1 Attachment: Aug-Report-FY 12-13 (2192 : Tax Receipt, STR and Expenditures Reports) 2% Tax Revenue Comparison FY 2012-2013 Aug 2013 FY FY FY % (+/-) FY % (+/-) Cum (+/-) Month 2010 2011 2012 2011-2012 2013 2012-2013 2012-2013 October $208,977.36 $208,664.14 $239,263.06 14.49% $243,636.58 1.83% 1.83% November $84,281.68 $85,578.86 $95,804.36 11.95% $103,842.78 8.39% 3.70% December $94,062.88 $87,168.92 $115,837.94 32.89% $115,399.32 -0.38% 2.66% January $114,386.58 $102,709.90 $118,848.02 15.71% $119,598.16 0.63% 2.23% February $150,589.56 $146,196.00 $175,045.62 19.73% $158,315.82 -9.56% * -0.54% March $290,908.68 $307,516.00 $411,221.10 33.72% $447,446.44 8.81% 2.79% April $311,611.22 $338,990.46 $394,985.04 16.52% $362,385.64 -8.25% -0.02% May $382,012.94 $431,609.94 $518,789.68 20.20% $505,842.80 -2.50% -0.64% June $692,390.26 $916,273.72 $1,102,176.50 20.29% $1,118,890.32 1.52% 0.11% July $593,200.98 $1,099,882.80 $1,102,020.72 0.19% $1,159,058.66 5.18% 1.41% August $302,546.20 $490,081.96 $568,563.58 16.01% $635,505.22 11.77% 2.63% September $280,298.58 $411,411.90 $426,859.80 3.75% Total $3,505,266.92 $4,626,084.60 $5,269,415.42 13.91% $4,969,921.74 Total (5%) collections $1,588,763.04 Page 1 Packet Pg. 221  Thousands $300 $600 $900 $0 $1,200 239.3 Oct 243.6 FY 2012 95.8 Nov 103.8 115.8 Dec 115.4 118.8 Jan FY 2003 119.6 175.0 Feb 158.3 411.2 Mar Page 447.4 Page 2 2 FY 12 Aug 2013 Month 395.0 FY 13 Apr 362.4 518.8 May