Okaloosa County BOCC — December 15, 2015 — BP SMP amended pages

- STRATEGIC MARKETING PLAN - BP FUNDING TDC - May 28, 2015, Amended December 10, 2015 BCC - June 16, 2015, Amended December 15,2015 THE HEART OF -?’- . FLORIDA'S EMERAILD COAST DESTIN | FT. WALTON BEACH OKALOOSA ISLAND TDC 12/10/15 ~ BCC 12/15/15 Tactics Develop Gulf-to-Table COLLATERAL materials to raise awareness Highlight current Emerald Coast RESTAURANTS that provide Gulf-to-Table options Develop UNIQUE video, digital and social content to capitalize on the product Create a digital and printed FISHING GUIDE to provide in depth information about the Emerald Coast offerings Implement robust LANDING PAGE to house all information and provide insight to consumers Provide MEDIA SUPPORT THE HEART OF FLORIDA'S EMERALD COAST DESTIN | FT. WALTON BEACH OKALOOSA ISLAND TDC 12/10/15 ~ BCC 12/15/15 Marketing Initiatives Phase 1 - $125,724: » Utilize BP funds to develop the following: * Video, digital, blog and social content * Campaign landing page * Photoshoot * Digital and printed fishing guide Phase 2 - $150,000 $39,582: + Utilize FF BP funds to provide media support: * Google Platforms (Search, Display Network, YouTube, TrueView) * Yahoo Network THE HEART OF FLORIDA'S EMERALD COAST DESTIN | FT. WALTON BEACH OKALOOSA ISLAND TDC 12/10/15 ~ BCC 12/15/15 Marketing Plan Budget—Phase 3 e O e e Digital, Blog and Social Content $34,362 Campaign Landing Page $19,362 Photography : $20,000 Video Content $20,000 Digital and Printed Fishing Guide $32,000 Phasel $125,724 Google Platforms (Search, Display Network, YouTube, TrueView) $22,774 Yahoo Network $16,808 Phase II 9,582 Grand Total _ 125,724 : 5 $165,306 THE HEART OF FLORIDA'S EMERALD COAST . > DESTIN | FT. WALTON BEACH *All prices are estimated and may OKALOOSA ISLAND change as formal estimates are developed TDC 12/10/15 ~ BCC 12/15/15