READ ALONGSIDE THE SOURCE
Okaloosa County BOCC — April 1, 2014 — Action Item Printout — reading text
Part 1 of 1. These parts divide the reading text for browsing; they are not the source document's page numbers.
Machine-extracted text — 102-Action Item Printout.pdf
Machine-extracted OCR text · Review label: Machine produced / unreviewed
Compare this copy with the preserved source. Review labels describe the recorded status of this file; they do not guarantee that the text is error-free. Spacing and line breaks are retained, with long lines wrapped to fit the screen.
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: April 1, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: [TDD] Approval of Peter Mayer Task Order 112 (Revised)
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: Request approval for Chairman to sign revised Task Order 112
titled BP Media Pass Through Costs, contract C12-2007-TDC Peter A Mayer Advertising, in the
amount of $191,255 for online banner ads to run on various national sites and print media.
BACKGROUND: Task Order 112 was originally approved on November 19, 2013 for online
media only in the amount of $191K. Of the $191K, $41K was designated for
Leisureandtravel.com and Foodandwine.com. Placement on Leisureandtravel.com and
Foodandwine.com was part of a Visit Florida Co-Op Program package deal including both
online and print advertisement at a lump sum price of $41K. The package deal includes ½ page
ads in the March 2014 issue of Travel + Leisure magazine and May 2014 issue of Food & Wine
magazine as well as online ads on these websites during the months of March, April, and May
2014. Online exposure was not available without the print exposure. Purchasing Food & Wine
exposure separately from Travel + Leisure exposure would have been more costly than the
package deal. Essentially, the County purchased Travel + Leisure and Food & Wine could be
considered as free or a bonus.
Pursuant to Section E.700(2) of the Tourist Development Department Operations and Procedures
Manual, no advancement of funds will be issued unless specifically approved by the Board.
Pursuant to the State Chief Financial Officer’s Reference Guide for State Expenditures, advance
payment may be made if the payment results in savings equal to or greater than the amount
earned by investing the funds and paying later or if the payment is essential to the operations of
the agency and the goods or services are available only if advance payment is made.
Board approval of payment in advance is requested since BP funds must be expended prior to the
online exposure ending in May and the Food & Wine magazine ad running in May. The overall
cost of the task order is not changing.
OPTIONS: Approve or Disapprove
RECOMMENDATION: Approve Peter Mayer task order 112 titled BP Media Pass Through
Costs as revised, as well as payment in advance.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator