Okaloosa County BOCC — February 26, 2015 — II.h. Group Sales Report Janruary 2015 Update

ECVB SALES UPDATE Alabama Road Show, February 4-6th, 2015 •Birmingham Connect with the Coast Breakfast •We had 11Travel and Tour Professionals in attendance •Montgomery Connect with the Coast Breakfast •We had 8 Travel and Tour Professionals in attendance •Participating Industry Partners •Destin West Condominiums •Emerald Grande/HarborWalk Village •Four Points by Sheraton •Hampton Inn •Holiday Inn •Nautilus •Ramada Plaza Beach Resort •ResortQuest by Wyndham Vacation Rentals Connect With The Coast Breakfast Event 3 One on one meetings with Partners and Grand Prize Winner 4 Meeting Planner Event in Montgomery 5 Road Show Successes • 2 Grand Prize Winners in Birmingham: • TraVerus Travel – Emerald Grande and Ramada Plaza Beach Resort • Vacations ETC – Best Western and Four Points by Sheraton • 1 RFP from Birmingham: • Anderson Travel – 8 people/3 nights/May - 2015 • 2 Grand Prize Winners in Montgomery: • Maxwell AFB – Holiday Inn Resort and ResortQuest by Wyndham • Tall Tales Outdoors LLC – Nautilus and Four Points • 1 RFP from Montgomery: • Hyundai – 10 people/4 nights/March – 2015 • Teague VIP Express – Future Family Reunion Groups to Emerald Coast • Vision Express Tour – 2016 Emerald Coast Tour • Maxwell AFB – Mini Fam/Tour for ITT and Outdoor Recreation staff • Sent 2 boxes of new Vacation Guide for ITT office • Fort Rucker – Would like to send additional troops to Emerald Coast • Sent 2 boxes of new Vacation Guide for ITT office January Tradeshows •Southern Bridal Show in Birmingham, AL. Jan 10-12, 2015 • Our co-op partner was Emerald Grande •896 booth visits •Target “Birmingham Brides to our Beaches!” •American Bus Association in St. Louis, MO. Jan. 10-12, 2015 •25 one-on-one appointments to promote, market and sell our destination •New York Times Travel/Trade show Jan 23-25, 2015 • Our co-op partner was ResortQuest by Wyndham Vacation rentals •500 exhibitor booths, 20,000 travelers & industry professionals, 150 travel industry speakers and experts and 100 cultural presentations from around the world •Whiting Field Navy Station Military Travel Fair in Milton, FL Feb. 24, 2015 • Our co-op partner was Nautilus •600 active duty, retired military, DOD and guests were in attendance. This was a great way to showcase our military friendly destination Southern Bridal and New York Times 8 ECCC SALES UPDATE Alabama Road Show •Birmingham Meet, Eat and Retreat •We had 16 Meeting Planners In Attendance •Montgomery Meet, Eat and Retreat •We had 8 Meeting Planners In Attendance •The Lunch and Spa Event for the Meeting Planners took place after each Breakfast Event. Meet, Eat and Retreat 11 One on one meetings with Partners 12 One on one meetings with Partners 13 Road Show Partner Take Away’s “I was very pleased with the Road Show and the meeting planner event. I definitely think we learned some lessons on what to do differently next year to maximize our time with the planners but I am very pleased with everyone’s hard work and definitely feel it was worth our time to participate. We will definitely participate in the next one”. – Jackie Blue “I found the Road Show, especially the Meeting Planner portion, to be a very effective way to present the assets of our area to planners who were seeking venues such as ours. The feedback I received was that they had no idea the EC was so c