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Okaloosa County BOCC — February 27, 2014 — VI.c. Agency Update — reading text
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Peter Mayer
Agency Report
2.27.14
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A Very Emerald Christmas
Media
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Regional Magazines
©2014 4
48
Digital Outdoor
• Atlanta
• Nashville
• Birmingham
National Satellite Radio
• Aired 10/21 – 11/24/13
©2014 5
49
Southern Living
©2014 6
50
Trip Advisor
©2014 7
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Visit Florida
©2014 8
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A Very Emerald Christmas
Public Relations
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©2014 10
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©2014 11
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©2014 12
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©2014 13
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©2014 14
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Public Relations
• TV Morning Shows
• Panama City
• Tallahassee
• Birmingham
• Mobile
• Dallas
©2014 15
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WCTV, Tallahassee
©2014 16
60
A Very Emerald Christmas
Social Media
Subhead 61
WE REACHED
959K USERS
WITH EMERALD COAST
FACEBOOK CONTENT
©2014 18
Subhead 62
72K USERS
SHARED, COMMENTED, LIKED
AND CLICKED ON FACEBOOK
CONTENT
©2014 19
Subhead 63
FACEBOOK USERS ENGAGED
AT A GREATER RATE
THAN ANY OTHER MONTH IN 2013
©2014 20
Subhead 64
Greeting Card Style Posts
• 54.7K: Viewed
• 18.3K: Shared, Commented, Liked
©2014 21
Subhead 65
Beach Pictures
• 34.6K: Viewed
• 2.7K: Shared, Commented, Liked
©2014 22
Subhead 66
Pinterest
©2014 23
Subhead 67
Twitter
©2014 24
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A Very Emerald Christmas
Landing Page
Subhead 69
©2014 26
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2014
Advertising Update
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National Cable
• Destination America
• Weather Channel
• Travel Channel
• WE TV
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National Satellite Radio
• :30 second placements
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Leisure Print
• Southern Living
• Bon Appetit
• Travel & Leisure
• Food & Wine
• Canadian Traveller
• Crossings
• Toronto Life
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Leisure Digital
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Groups
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2014
A Look Ahead
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2014
• Photoshoot
• Television shoot
• Launch Instagram
• Visitor Profile research
• FAM trip
• Social sweepstakes
• 2015 planning
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THANK YOU