Okaloosa County BOCC — September 15, 2015 — TO 177 Campaign Collateral Update — agenda request

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: September 15, 2015 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: TO 177 Campaign Collateral Update DEPARTMENT: Tourist Development Department BCC DISTRICT: 2,4,5 STATEMENT OF ISSUE: Request approval for Chairman to sign Task Order 177 “Campaign Collateral Update”, contract C12-2007-TDC Peter A Mayer Advertising, in the amount of $122,307. BACKGROUND: Task Order 177 authorizes an update of campaign collateral (print photography, content audio/video, and broadcast edit) to reflect the creative brand refresh. Periodically updating the look and feel of the Emerald Coast campaign keeps the campaign relevant and interesting to our target audience. There are two funding sources - BP funds and FY16 budget funds - since the photography and video content for both the Gulf to Table and general marketing campaigns will be obtained at the same time. OPTIONS: Approve or Disapprove RECOMMENDATION: Approve Peter Mayer task order 177 “Campaign Collateral Update” in the amount of $122,307 and authorize the Chairman to sign. RECOMMENDED BY: APPROVED BY: John Hofstad, County Administrator