Okaloosa County BOCC — November 4, 2014 — Action Item Printout

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: November 4, 2014 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: FY15 SMP Update DEPARTMENT: Tourist Development Department BCC DISTRICT: STATEMENT OF ISSUE: Pursuant to Section D.200(2) of the Tourist Development Department Operations and Procedures Manual, the Strategic Marketing Plan (SMP) sets forth the proposed marketing activities and expenditures for the year. BACKGROUND: Actual partner participation in the co-op program is less than anticipated in the SMP adopted by the Board on August 19. Several co-op opportunities are not being pursued due to lack of partner interest, and the agency has proposed alternatives. These changes result in a minor net decrease to co-op program costs. The Tourist Development Council reviewed this SMP co-op program update and voted to recommend approval at its October 23, 2014 meeting. Peter Mayer Task Order 150, which authorizes the advertising agency to purchase media under the co-op program, is currently being revised and will be presented on November 18. OPTIONS: Approve or Disapprove RECOMMENDATION: Approve the following: 1) Elimination of Collinson Media (print), Rachael Ray/More (print), International Travel Guide (print), and Southern Living (digital) from the co-op program. 2) Addition of Fall Travel to the Southeast (print/digital) and Southwest Spirit (print) to the co- op-program. 3) Staff to present amendment of the SMP in the form of a resolution on a quarterly basis to memorialize changes. RECOMMENDED BY: APPROVED BY: John Hofstad, Interim County Administrator