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Okaloosa County BOCC — March 24, 2016 — I. e. Allegiant Air Guidance — reading text
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I. e. Allegiant Air Guidance — extracted reading text
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77,100 $ ‐ $ ‐ $ ‐ $ 216,200
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐
OKC Total 2,301,203 $ 67,100 $ ‐ $ ‐ $ ‐ $ 72,000 $ ‐ $ ‐ $ ‐ $ 77,100 $ ‐ $ ‐ $ ‐ 16,057,218 $ 216,200 $ 216,200
MEM
TV Memphis 859,375 :30 125 125 125 125 125 125
$ 31,000 $ ‐ $ ‐ $ ‐ $ 35,750 $ ‐ $ ‐ $ ‐ $ 38,750 $ ‐ $ ‐ 5,156,250 $ 105,500 $ 20
Radio Memphis 798,000 :60 150 150 150 150 150 150
$ 17,700 $ ‐ $ ‐ $ ‐ $ 20,700 $ ‐ $ ‐ $ ‐ $ 23,100 $ ‐ $ ‐ 4,788,000 $ 61,500 $ 13
OOH Memphis 488,385 3‐4 Digital Panels $ 10,000 $ 10,000 $ 10,000 4,395,465 $ 30,000 $ 7
Co‐Op Total $ 58,700 $ ‐ $ ‐ $ ‐ $ 66,450 $ ‐ $ ‐ $ ‐ $ 71,850 $ ‐ $ ‐ $ ‐ $ 197,000
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐
MEM Total 2,145,760 $ 58,700 $ ‐ $ ‐ $ ‐ $ 66,450 $ ‐ $ ‐ $ ‐ $ 71,850 $ ‐ $ ‐ $ ‐ 14,339,715 $ 197,000 $ 14
TYS
TV Knoxville 571,365 :30 125 125 125 125 125 125
$ 20,250 $ ‐ $ ‐ $ ‐ $ 23,750 $ ‐ $ ‐ $ ‐ $ 27,000 $ ‐ $ ‐ $ ‐ 3,428,190 $ 71,000 $ 92,460
Radio Knoxville 395,750 :60 125 125 125 125 125 125
$ 10,500 $ ‐ $ ‐ $ ‐ $ 12,500 $ ‐ $ ‐ $ ‐ $ 12,500 $ ‐ $ ‐ $ ‐ 2,374,500 $ 35,500 $ 48,400
OOH Knoxville 309,188 3 digital panels $ 10,631 $ 10,631 $ 10,631 2,782,694 $ 31,894
Co‐Op Total $ 41,381 $ ‐ $ ‐ $ ‐ $ 46,881 $ ‐ $ ‐ $ ‐ $ 50,131 $ ‐ $ ‐ $ ‐ $ 138,394
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐
TYS Total 1,276,303 $ 41,381 $ ‐ $ ‐ $ ‐ $ 46,881 $ ‐ $ ‐ $ ‐ $ 50,131 $ ‐ $ ‐ $ ‐ 8,585,384 $ 138,394 $ 138,394
FLL
$ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ 1,169,460
Radio Ft Lauderdale 2,900,400 :60 150 150 150 150 150 150
$ 90,900 $ ‐ $ ‐ $ ‐ $ 96,900 $ ‐ $ ‐ $ ‐ $ 111,300 $ ‐ $ ‐ $ ‐ 17,402,400 $ 299,100 $ 346,800
OOH Ft Lauderdale 1,900,000 3 digital panels $ 12,375 $ 12,375 $ 12,375 17,100,000 $ 37,125
Co‐Op Total $ 103,275 $ ‐ $ ‐ $ ‐ $ 109,275 $ ‐ $ ‐ $ ‐ $ 123,675 $ ‐ $ ‐ $ ‐ $ 336,225
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐
FLL Total 4,800,400 $ 103,275 $ ‐ $ ‐ $ ‐ $ 109,275 $ ‐ $ ‐ $ ‐ $ 123,675 $ ‐ $ ‐ $ ‐ 34,502,400 $ 336,225 $ 445,500
Allegiant
VPS Media Plan
2017 Estimated Totals
Estimated Average
Media Market Unit January February March April May June July August September October November December A25‐54
Weekly GIMP Cost CPM
26 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 Impressions
TV/Cable 2,686,976 $ 115,250 $ ‐ $ ‐ $ ‐ $ 126,700 $ ‐ $ ‐ $ ‐ $ 145,550 $ ‐ $ ‐ 16,121,858 113,600 $ 7
Radio 6,933,213 $ 219,050 $ ‐ $ 46,800 $ ‐ $ 231,750 $ ‐ $ 47,100 $ ‐ $ 257,000 $ ‐ $ 54,000 53,397,450 391,800 $ 7
OOH 4,962,730 $ 84,131 $ ‐ $ ‐ $ ‐ $ 84,131 $ ‐ $ ‐ $ 84,131 $ ‐ $ ‐ 44,664,572 102,375 $ 2
Print
Online
Co‐Op Total $ 418,431 $ ‐ $ 46,800 $ ‐ $ 442,581 $ ‐ $ 47,100 $ ‐ $ 486,681 $ ‐ $ 54,000 $ ‐ $ 1,495,594
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
Total 14,582,919 $ 418,431 $ ‐ $ 46,800 $ ‐ $ 442,581 $ 47,100 $ ‐ $ 486,681 $ ‐ $ 54,000 $ ‐ 114,183,880 $ 1,495,594 $ 13
All costs are planning costs, and subject to change until final negotiation/placement.