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Okaloosa County BOCC — March 24, 2016 — I. e. Allegiant Air Guidance — reading text
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I. e. Allegiant Air Guidance — extracted reading text
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Estimated Totals
Estimated Average
Media Market Unit January February March April May June July August September October November December A25‐54
Weekly GIMP Cost CPM
28 4 11 18 25 1 8 15 22 29 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 Impressions
Primary Elections Political Window X General Election Political Window X
TV/Cable 2,859,321 $ ‐ $ ‐ $ ‐ $ 106,448 $ ‐ $ ‐ $ 144,302 $ ‐ $ 60,250 13,133,541 311,000 $ 24
Radio 6,816,793 $ ‐ $ ‐ $ ‐ $ 213,793 $ ‐ $ 203,287 $ ‐ $ 278,357 $ ‐ $ 194,830 65,194,700 890,266 $ 14
OOH 4,962,996 $ ‐ $ ‐ $ ‐ $ 67,875 $ 78,315 $ ‐ $ 78,475 $ 78,475 58,628,390 303,140 $ 5
Print
Online
Co‐Op Total $ ‐ $ ‐ $ ‐ $ 388,115 $ ‐ $ 281,602 $ ‐ $ 501,133 $ ‐ $ 333,555 $ 1,504,406
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
Total $ ‐ $ ‐ $ ‐ $ 388,115 $ ‐ $ 281,602 $ ‐ $ 501,133 $ ‐ $ 333,555 136,956,631 $ 1,504,406 $ 11
All costs are planning costs, and subject to change until final negotiation/placement.
Allegiant
VPS Media Plan
2017 Estimated Totals
Estimated Average
Media Market Unit January February March April May June July August September October November December A25‐54
Weekly GIMP Cost CPM
26 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 Impressions
BLV
$ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
Radio St. Louis 806,550 :60 150 150 150 150 150 150
$ 40,800 $ ‐ $ ‐ $ ‐ $ 40,800 $ ‐ $ ‐ $ ‐ $ 40,800 $ ‐ $ ‐ $ ‐ 9,678,600 $ 122,400 $ 13
OOH St. Louis 1,203,808 4‐5 Digital $ 15,225 $ 15,225 $ 15,225 10,834,272 $ 45,675 $ 4
Panels
Co‐Op Total $ 56,025 $ ‐ $ ‐ $ ‐ $ 56,025 $ ‐ $ ‐ $ ‐ $ 56,025 $ ‐ $ ‐ $ ‐ $ 168,075
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐
BLV Total 2,010,358 $ 56,025 $ ‐ $ ‐ $ ‐ $ 56,025 $ ‐ $ ‐ $ ‐ $ 56,025 $ ‐ $ ‐ $ ‐ 20,512,872 $ 168,075 $ 8
CVG
TV Cincinnati 577,733 :30 100 100 100 100 100 100
$ 35,800 $ ‐ $ ‐ $ ‐ $ 33,800 $ ‐ $ ‐ $ ‐ $ 44,000 $ ‐ $ ‐ $ ‐ 3,466,400 $ 113,600 $ 33
Radio Cincinnati 1,159,813 :60 125 125 150 150 125 125 150 150 125 125 150 150
$ 37,250 $ ‐ $ 46,800 $ ‐ $ 39,250 $ ‐ $ 47,100 $ ‐ $ 45,000 $ ‐ $ 54,000 $ ‐ 13,917,750 $ 269,400 $ 19
OOH Cincinnati 311,349 3‐4 Digital $ 18,900 $ 18,900 $ 18,900 2,802,141 $ 56,700 $ 20
Panels
Co‐Op Total $ 91,950 $ ‐ $ 46,800 $ ‐ $ 91,950 $ ‐ $ 47,100 $ ‐ $ 107,900 $ ‐ $ 54,000 $ ‐ $ 439,700
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
CVG Total 2,048,895 $ 91,950 $ ‐ $ 46,800 $ ‐ $ 91,950 $ ‐ $ 47,100 $ ‐ $ 107,900 $ ‐ $ 54,000 $ ‐ 20,186,291 $ 439,700 $ 22
OKC
TV Oklahoma City 678,503 :30 100 100 100 100 100 100
$ 28,200 $ ‐ $ ‐ $ ‐ $ 33,400 $ ‐ $ ‐ $ ‐ $ 35,800 $ ‐ $ ‐ 4,071,018 $ 97,400 $ 160,980
Radio Oklahoma City 872,700 :60 150 150 150 150 150 150
$ 21,900 $ ‐ $ ‐ $ ‐ $ 21,600 $ ‐ $ ‐ $ ‐ $ 24,300 $ ‐ $ ‐ $ ‐ 5,236,200 $ 67,800 $ 83,600
OOH Oklahoma City 750,000 3 digital panels $ 17,000 $ 17,000 $ 17,000 6,750,000 $ 51,000
Co‐Op Total $ 67,100 $ ‐ $ ‐ $ ‐ $ 72,000 $ ‐ $ ‐ $ ‐ $