Okaloosa County BOCC — January 19, 2016 — TO 171 rev1

TASK ORDER APPROVAL FORM CONTRACT #: C12-2007-T1DC TASK ORDER #: 171 Rov ! - Cdzfzzlis TASK ORDER AMOUNT: $536,039 OFFERED BY CONSULTANT: Peter Mayer Advertising FIRM'S NAME James deig r REPRESTNTA \VE'S PRINTED NAME Lo SIGNATURE CFO \2 ‘7 \ l 15~ TITLE DATE RECOMMENDED FOR APPROVAL (Department Director) L A SIGNATURE a2 2//C TITLE /QL/._Z.L/ g DATE / 4 oo, CO}OQTY ADM ATOR (if applicable) Vot I /7 DATE APPROVED BY OKALOOSA COUNTY (Per Purchasing Manual) $25,000 or less approved by Purchasing Director Between $25,001 and $50,000 approved by Purchasing Director and County Administrator In excess of $50,000 approved by the Board. PURCZ\H}ISING DIRECTOR \/7 /16 DATE J I CHAIRMAN (if applicable) DATE 910¢/.2/20 -S3MIdX3 ‘SNI)IHOMJ.BN 8 VIQ3N TVIO0S ‘HOYVYISIY LWOW g3M “dd ‘ONISILYIAAY ‘ONILINNVI 001-2002-2LD #LOVHINOD "ONI ‘ONISILY3AAQY ¥IAVA ¥313d TOURIST DEVELOPMENT DEPARTMENT ATTORNEY APPROVAL FORM CONTRACTOR NAME: PETER MAYER ADVERTISING CONTRACT #: C12-2007-TDC TASK/PURCHASE ORDER #: 171 REVISED #1 (FY 15-16 SMP Leisure Broadcast) TASK/PURCHASE ORDER AMOUNT: NOT TO EXCEED $536,039 I have reviewed the above-referenced task/purchase order and find it to be in compliance with the terms of the contract, Tourist Development Department Operations & Procedures Manual, the Okaloosa County Purchasing Manual and applicable local, state and federal laws, rules and regulations. (Initial applicable authorization) LA This approval authorizes the goods/work described in the attached Task or Purchase Order to be performed or acquired. This approval authorizes the goods/work described in the attached invoice(s) to be processed for payment. APPROVED AS TO FORM AND LEGALITY: TDD m LYNN HOSHIHARA DECEMBER 29, 2015 Task Order 171 July 7, 2015 FY16 SMP Leisure Broadcast Packages Pass Through Costs i Revised 12/18/15 1 BACKGROUND & PROJECT ASSIGNMENT Okaloosa County, through Okaloosa County Tourist Development Department (hereafter referred to as “Client”) has asked Peter Mayer (hereafter referred to as “Agency”) to develop a new project - a series of leisure broadcast packages to run in various outlets as part of the FY 2015-16 Strategic Marketing Plan. The project will run from October 2015 through September 2016 and will consist of paid media as well as advertising tactics to support it. This task order reflects the Paid Media hard (pass through) costs for the campaign as noted on page 17 of the contract. Agency fees for related media planning (TO 166) and media purchasing and reporting (TO 167) for the campaign have been provided in previous task orders. The County approved the FY 2015-2016 Strategic Marketing Plan on July 7, 2015, which included a line item for Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non-Seasonal/Niche) in the amount of $2,322,010. Task order is being revised to reflect the amended FY 2015-16 Strategic Marketing Plan adopted by the Board on December 15, 2015. 2 ACTIVITIES & DELIVERABLES 1. Fulfillment of a Client approved Media Plan, which includes: Vendor Cost National Cable (Travel Channel and AT&T U-Verse) $351,026 Bill Dance TV $55,000 Destination Network TV (Beach TV Cable Company, Inc.) $38,000 Satellite Radio (Sirius XM) $38,250 NPR Podcasts $25;000 523,263 Boomer Aviation $13,500 Lamar $17,000 Total $537776 $536,039 2. Broadcast packages negotiated by the agency may include email blasts, online banners, print, and/or other non-broadcast advertising components. 3. All media placements specific to this strategic marketing plan will run within the campaign period unless otherwise noted in written approval from the Client. 4. Invoice reconciliation and proof of advertising materials to support all invoices. No agency invoice will be approved for payment unless a copy of the actual invoice from the vendor and a copy of the actual airing dates & times or similar detailed proof of performance accompany the agency invoice reflecting the acquisition