Okaloosa County BOCC — September 16, 2014 — Destin Seafood Application — reading text

NORTHWEST % ,FLORIDA'S EMERALD SEP 05 pec, COAST DESTIN | FT. WALTON BEACH | OKALOOSA ISLAND Special Event and Sponsorship Funding Application BUSINESS/ORGANIZATION SUBMITTING APPLICATION: Business/Organization Name: Destin Charter Boat Association DBA Destin Seafood Festival Contact Person: J@™i Jones Title: Festival Chairman Phone: 850-426-7783 Alt Phone: 850-259-7497 Contact Email: destindsf@yahoo.com Fax; 850-837-4074 Web Address: www.destinseafoodfestival.org Street Address: PO Box 103 City/ST/Zip; Destin, FL 32540 FESTIVAL, EVENT, MEETING OR CONVENTION (“EVENT”) INFORMATION: Event Name: Destin Seafood Festival Event Description: Annual Seafood Festival along the Destin Harbor Boardwalk including 4 stages, 80+ arts vendors and 25+ food vendors. Historically hosts over 60,000 guests. Event Dates — From: October 3, 2014 To: October 5, 2014 Event Location (include all locations in Okaloosa County where events will occur): Destin Harbor Boardwalk Have locations been secured? YES X_ NO If not, when will location be confirmed? Amount of Funding Requested: 20000700" 14, ATL. 00 G> Has your business/organization received Special Event or Sponsorship Funding from Okaloosa County in the past? Yes If YES, what was the amount and when was it received? $12:000.00 (2012) $18,000.00 (2013/pending) How many times have you received funding from Okaloosa County? 5 Explain the resources/support/history you have in place to ensure that this event will successfully attract visitors to the Emerald Coast. Please see attached. * If additional space is required, attach separate sheets as needed. BCC approved 3/19/2013 Explain the resources/support/history you have in place to ensure that this event will successfully attract visitors to the Emerald Coast. This will be the Destin Seafood Festivals 36" year. The event is an annual tradition that kicks off the Destin Fishing Rodeo. The Rodeo will be celebrating its 66" year which is a fine example of the sustainability of these events. The Destin Seafood Festival has fostered a relationship with the Destin Harbor Property owners and community that afford the Festival access to 1.5 miles of picturesque Harbor front property to host the Festival. Each property comes on as a Property Host, not charging the Festival so that the Festival has a prime location and can continue to offer_a quality Festival at no cost to the public. In return we at the Festival take care of their property and respect their requests in facilitating the event. With each year we have more interest from property owners and their hosts to be involved and offer additional space within their property for the Festival. The tenants and harbor businesses report the Destin Seafood Festival as one of their strongest weekends of the year. The Festival is critical to many of these harbor businesses and properties as it provides a necessary income stream in the otherwise quiet shoulder season. The Festival savors the community support and involvement to continue to drive the Festival’s success. Vendor participation, a strong sponsorship presence, and the help of the TDC make it all financially possible and free to the public. As far as history... .ironically...the Festival was canceled last year due to the threat of a Tropical Storm. The outpouring of disappointment and support we received from the community after having to make such a difficult decision to cancel was very touching. As for my experience planning the 2014 Festival everyone is especially excited after having missed last year. We've have vendors, musicians, and quests that eagerly anticipate this event year after year. EVENT MANAGEMENT EXPERIENCE: If applicant has no prior event management experience, please complete the information about this event in the first row and proceed to the next section. Limited or lack of prior event management experience will NOT disqualify the applicant for funding consideration. experience may weigh in the applicant’s favor. However, extensive event management Events Size of Event created/managed Location: Year Most Recent (i.e. number of by applicant City/State Created Year Held participants) Destin Seafood Festival Destin, FL 2010 2013 (xcl/weather) 60,000 Destin Charter Service- Destin, FL 2001 Present Thousands (14 yrs) Fund-raisers/Benefits Destin/Kansas City 1994 Present 50-300 Professional Event Coor. Kansas City 1994 2001 50-500 AUTHORIZED EXPENSES REQUESTED FOR FUNDING: Any of the following items may be disqualified individually without impacting other items listed below in the event that the Director does not feel that the related expense is being spent for the purposes intended for this funding program. Brief description of authorized Quantities @ Unit Costs = Total Cost activities and expenses Radiaddarkeding-\Mdagigamery 1@days 1986.00 RadiauiViasketingHbleaston 1 days 2070.00 RadiadWdaricetiing-dpinmingham 1@days 2520.00 Print Ade- Texas, Mississippi, Louisiana, Georgia, Canallinass Asissues 3604.00 SociabMiediadisontest/giveasyaylidiaiakassee 2amentias 2490.00 Halifaitexomliinecearapaign 1822000iiipp 2000.00 Rackkearchdistritputioroaut efrearket 15000 1000.00 Regiginall Tetevision September 800.00 Floridwiktaveleand Litegtyhabdagazine Seapt/Qet 2808.00 Halifax AB inppseasions 433500 iinap 695.00 Additional Authorized Expe VinHw - Ure TOTAL 19973.00 Tim Units yor die Full Copy + hou wrth . Nok Cure HH a Fir ~plse AVERY « _ \ BCC approved 3/19/2013 vow - _ | EVENT MANAGEMENT EXPERIENCE: If applicant has no prior event management experience, please complete the information about this event in the first row and proceed to the next section. Limited or lack of prior event management experience will NOT disqualify the applicant for funding consideration. However, extensive event management experience may weigh in the applicant’s favor. Events Size of Event created/managed Location: Year Most Recent (i.e. number of by applicant City/State Created Year Held participants) Destin Seafood Festival Destin, FL 2009 2013 (xcl/weather) 60,000 Destin Charter Service Destin, FL 2001 Present Thousands (14 yrs) Fundraisers/Benefits Destin, FL/Kansas City 1994 Present 50-300 Prof. Event Coordinator Kansas City 1994 2001 50-500 AUTHORIZED EXPENSES REQUESTED FOR FUNDING: Any of the following items may be disqualified individually without impacting other items listed below in the event that the Director does not feel that the related expense is being spent for the purposes intended for this funding program. Brief description of authorized Quantities @ Unit Costs = Total Cost activities and expenses Rowio MUU Wy — Morttopmury | lo clos 12 .po Penal Med ng Lener~' | (0 dog's 2070.06 Rodd Makitius — Gitmivay| (Dcloxs SEAD.00 WReinlille, Kh MSuk bt CONC] 4 ised Zest. DO Social Wty - Ou Burts Stovey al Myvins 2490.00 Ala ifoy ~ Online CAmparcar~” | 142, 00d thap ACO. DO (Walifay - €% ip LSS OAS UZSED omy 10D .DO Pad Cond ctigtnbubon -MEE, I ISD £06.60 Pie imwk, This Dpto 2Q02.00 Florida Ted HLittclly Maa oQ issut S LAS .OO Additional Authorized Expenses listed on any attached form: TOTAY [A OF7Z 0G BCC approved 3/19/2013 Describe how the proposed authorized expenses will increase awareness of the Emerald Coast as a tourist destination and generate increased occupancy for Okaloosa County lodging facilities during the event. Provide at least one example. We maximize marketing funds and resources to reach key markets- Houston, Montgomery, Dothan, Tuscaloosa, Tallahassee, Gatlir etc. We are focusing on social media and radio with often support of print in these markets promoting a weekend in Destin. We have campaigns going offering giveaways offering VIP packages that include passes to the festival and condo and/or hotel stays for the weekend. Specifically, with our Beach TV ads we can reach the market north of the state line, Key West, New Orleans, Baton Rouge, and Savannah, GA. Encouraging the travel to the Emerald Coast for the Festival, great weather, beaches & fishing. Describe the audience that this event will attract — i.e. families, professionals, youth, etc. plus other demographic information as available. Historically, the Festival attracts couples young and old from outside the area, families with young children, the vendors themselves need lodging and boost local economy, and young adults coming in for a romantic weekend. We have also added additional children's activities to attract the family with school age kids on fall break. * If additional space is required, attach separate sheets as needed. Describe the distribution plan for pre-event promotional items and collateral. Please outline media plans, including social media, for out-of-market advertising and communications. We partner with our social media outlets and lodging partners offering contests that include VIP packages, weekend stays in condos and or hotels, T-shirts, posters, etc. We have magazine print ads distributed throughout the Gulf States and North and South Carolina. The Emerald Grande will distribute rack cards to sister out of market properties promoting the Festival and our web site encouraging people to visit the page and look for a place to stay while in Destin for the Festival via the TDC link. PROJECTED ECONOMIC IMPACTS TO OKALOOSA COUNTY: Please list the event's lodging and non-lodging partners: Lodging Partners Non-Lodging Partners Emerald Grande Lewis Bear, Apex Broadcasting, Cumulus Ocean Reef Cox, Florida Lottery, Hancock Bank, DCBA Sterling Resorts Payne Chiropractic, VPS Airport Summer Place Inn FNBT, Navy Federal, Waste Management How do event participants make reservations at Okaloosa County lodging facilities? With our marketing we encouraing everyone to access our web site and link up with our Lodging partners which includes the Emerald Coast link. BCC approved 3/19/2013 How do you obtain follow-up information about room nights actually booked for your event from lodging partners? We contact the lodging partner directing and ask them to furnish us their numbers reported for the weekend. Approximately, how many out-of-town visitors will come to this event? 20,000 Out-of-town Visitors Approximately, how many lodging rooms will be booked for this event on peak night? 800 Lodging Rooms On average, how many nights do you project these visitors to remain intown? 2° Nights per visitor How many total room nights do you estimate this event will generate for Okaloosa County? (Number of rooms anticipated per night multiplied by number of event nights. Show calculation and/or provide room pickup history) 1600-2400 Upon completing this application in its entirety, please read the following statement and affix your signature accordingly. | have read, fully understand and agree to be bound by Okaloosa County’s Special Event and Sponsorship Funding criteria and guidelines contained in the Tourist Development Operations & Procedures Manual. | am submitting this application on behalf of my business/organization’s event or promotion and am aware that this application will be reviewed for final approval. | have completed this application fully and accurately. | understand that all information submitted will be used to determine funding eligibility and | have not misrepresented any information contained herein. waren sues 9/44 Signature of Applicant Date of Application Jami M Jones Printed Name of Applicant OFFICIAL USE ONLY APPROVED BY: DATE: TITLE: AMOUNT AWARDED: BCC approved 3/19/2013 SOLE SOURCE PURCHASE DATA SHEET Date: 9/5/14 PR No.: Requestor: Tourist Development Phone No.: 609-5381 Department/Division: Tourist Development Department Item Description: Marketing/Advertising for Destin Seafood Festival Requesting Department's Suggested Vendor:_Destin Charter Boat Association Vendor's Address: PO Box 103, Destin, FL 32540 Vendor's Telephone No.: 850-259-7497 Point of Contact:_Jami Jones Sole Source Justification: Special