Okaloosa County BOCC — August 27, 2015 — II. l. Emerald Coast Classic

TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: August 27, 2015 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Shantelle Dedicke, Marketing Manager SUBJECT: 2015 Emerald Coast Classic Basketball Tournament Sponsorship STATEMENT OF ISSUE: Providing an update on the 2015 Emerald Coast Classic Basketball Tournament. BACKGROUND: In response to the TDC’s direction to partner with the Emerald Coast Classic Basketball Tournament, staff requests to provide Media Room sponsorship in the amount of $3,500. Staff will provide all branded marketing materials for the purpose of Media Room branding. In exchange for this sponsorship, the Okaloosa County TDD will receive: • Access to Media Room for TDD to place branding/marketing materials to desired extent and Media Room Interview Backdrop with TDD logos • (1) :30 second television spot on CBS Sports Network during a nationally televised game • TDD branded banner in Arena during Event activities • TDD logo on Sponsor page of Event website with year-round link to Sponsor website • TDD logo in Event program • (8) in-game mentions by Event Announcer (approximately two per session) • (6) Premium VIP Event ticket packages (six Premium tickets for each session and six VIP lanyards) In addition, staff is working with event organizers to provide Thanksgiving weekend vacation packages which will be marketed to the alumni of each participating college. A request for vacation package rates has been sent to industry partners. The VIP event tickets will be used to gain additional exposure (e.g. sweepstakes). This marketing activity was not included in the FY16 Strategic Marketing Plan because the only sponsorship opportunity available in 2014 (the streaming video) is not being done in 2015. Global Sports Management has been retained to coordinate the marketing of this year’s event and approached staff about participating. FY16 promotional reserve funds are available to fund this. OPTIONS: N/A, for informational purposes only RECOMMENDATION TO BCC: N/A, for staff direction purposes only; if approved, will be presented to BCC for approval to sign the agreement in advance of the fiscal year.