Okaloosa County BOCC — February 27, 2014 — IX.i. Adopt SMP In House — reading text

9  110 Local Event Participation LOCAL EVENTS Market Cost Okaloosa Island Mardi Gras Leisure $1000 Sock Hop Snowbirds $2000 Winter Guest Fest Snowbirds $500 Destin Snowbird Welcome Snowbirds $100 Fort Walton Snowbird Welcome Snowbirds $100 Burning Up the Beaches 2013* Niche – Car Enthusiasts $7500 Burning Up the Beaches 2014* 2014 Niche – Car Enthusiasts $7500 $18,700 *Prior Director initiative pending resolution 10  111 Other Marketing Activities Market Cost Airport Displays Groups/Meetings/Conventions $4100 Destin Chamber of Commerce Directory Groups/Meetings/Conventions $1000 FWB Chamber of Commerce Directory Groups/Meetings/Conventions $1000 emeraldcoastfl.com Leisure $6660 emeraldcoastconventioncenter.com Groups/Meetings/Conventions $1500 myemeraldcoastevent.com ECCC website enhancements Groups/Meetings/Conventions $50000 Communications (e.g. newsletters, press releases) Various $6000 Environmental Council Beach Cleanups $9000 GeoCaching Leisure $10000 EcoToursim Leisure $10000 Promotional Items Leisure $10000 Social Media Content Development Leisure $10000 Entertainment Expenses/Meals for Meetings Tourism Industry Professionals $2600 Last Minute Deals** Various $131,248 $253,108 **Last Minute Deals reflects funding for unanticipated marketing/promotional opportunities that may become available March – September 2014. To the greatest extent possible, such opportunities will be presented to the TDC for recommendation to the BCC for approval in advance. However, these funds are available for appropriation by the Tourist Development Director with concurrence of the County Administrator if a time‐ sensitive opportunity would be lost due to the timing of regular TDC and BCC meetings required to obtain advance approval. Total cost of the opportunity must be less than $35,000 and County Administrator approval is required regardless of dollar amount. The TDC and BCC will be apprised of the use of these dollars at their next 11 regularly scheduled meetings.  112 In‐House Marketing Plan Budget Cost Destination Team $77,569 ECCC Sales Team $61,755 ECCC Events Team $111,150 Film Commission $66,500 Local Event Participation $18,700 Other Marketing Activities $253,108 $588 782 $588,782 Transportation/Lodging/Meals* ($54,582)* $534,200 *not accounted for in a ‐548xxx promotions account 12  113 FY 2013‐14 Summary St t i M Strategic Marketing k ti PlPlan B Budget d t Cost Ad Agency Strategic Marketing Plan $2,600,000 In‐House Strategic Marketing Plan $588,782 Special Events & Sponsorships $375,000 ((awarded d d per Section F off TDD Manual) l) FY 2013‐14 Strategic Marketing Plan $3,563,782 Transportation/Lodging/Meals* ($54,582)* Budgeted Promotional Activities (548xxx accts) $3,509,200 *not accounted for in a ‐548xxx promotions account 13