Okaloosa County BOCC — November 4, 2014 — Fishing Rodeo 2014 application — reading text

in Destin, Florida. It worked! Over 250 bosieddistar each year and an estimated 35,000 anglers from all over this country and the world participate. Thé Rodeo has exceptional local support. We have over 150 local members of the Rodeo. 70 local business spgnsors and 50 or advertisers in our Rodeo Guidebook. We have placed over $300,000 in television, priny/and internet advertising to bring even more people to the 66'" Annual Destin Fishing Rodeo. * If additionalSpace is required, attach separate sheets as needed. N . ) haenv(eck form- juselyate® pe pooper 17 BCC approved 3/19/2013 EVENT MA If applicant has no prior event management experience, please complete the information about this event in the first row and proceed to the next section. Limited or lack of prior event management experience will NOT disqualify the applicant for funding consideration. However, extensive event management experience may weigh in the applicant's favor. Events created/managed Size of Event by applicant Location: Year Most Recen (i.e. number of City/State Created Year Held participants) Destin Fishing Rodeo Destin, FL 1948 2013 / Est. 35,000 / / / a Z AUTHORIZED EX} =D FOR FUNDING: / Any of the following items may be disqualified individually without impacting other items listed below in the event that the Director does not feel that the related expense is being spent for the purposes intended for this funding program. { Brief description of authorized al @ Unit Costs = Total Cost activities and expenses Boyd Bros. — Guidebook Printer 25,000 .7033 17,582.50 Destin Interactive — Distribution (Out of area) 25,000 Atlanta li 6/800 4535 2,267.50 Dallas 5,000 4397 2,198.49 Houston Uy 5,000 4241 2,120.67 Birmingham AN 5,000 .4069 2,034.81 Nashville W ‘| 5,000 4211 2,105.90 Additional Authorized Expenses listed on any aa form: TOTAL: 28,309.87 BCC approved 3/19/2013 Describe how the proposed authorized expenses will increase awareness of the Emerald Coast as a tourist destination and generate increased occupancy for Okaloosa County lodging facilities during the event. Provide at least one example. ( The Destin Fisihng Rodeo Guidebook will increase awareness of the Emerald Coast and potentially increase lodging occupancy by being distributed in 5 out-of-market areas that are known to be feeder areas to the Emerald Coast. Describe the audience that this event will attract — i.e. families, professionals, youth, etc. plus other demographic information as available. . We are targeting areas in Houston, Dallas, Atlanta, Birmingham and Nashville with mid-to-upper income classification. The schools in these areas also have scheduled Fall Breaks. We are hoping to attract families from these areas to the Emerald Coast,)/We also have been host to business retreats and youth groups in the past, and intend ta Mntinue drawing these tourists. * If additional space is required, attach separate sheets as needed. Describe the distribution plan for pre-event promotional itemsgha collateral. Please outline media plans, including social media, for out-of-market advertising and cammunications. The Rodeo Guide is being distributed through local distribution companies — locally and regionally. Our out-of-town distribution is being Wacted in Birmingham, Atlanta, Nashville, Houston and Dallas. We have produced a high a television commercial and placed a 26 / advertising campaign with the Peter Mayer agen for 539 - :30 second spots to be aired in 20 markets. We are participating with Beach TV through June and July to entice tourists to come back in the fall. We are airing our :60 second on Destination Travel stations in Atlanta, New Orleans, Savannah and the Florida Keys. The commercial is also available on the Internet through the Destination App on ROKU, I-Pad/I-Pod and Droid. We are ramping up our Social Media Campaign. Our moist recent post was shared 115 times and reached over 25,000 people! / / OOSA COUNTY R B10 OK Please list the event's lodging 7 ee partners: Lodging Parinets Non-Lodging Partners Resort Quest, Ocean Reef Resorts, Pelican Beach A.J.’s Seafood & Oyster Bar Resort, Holiday Surf & Ra¢quet Club, Sandpiper Cove, BOTE Boards, Kayak Experience Inn on Destin Harbor Emerald Coast McDonald’s, Destin Charter Boat Association, Okaloosa Island Pier How do event participants make reservations at Okaloosa County lodging facilities? Participants make reservations on their own. 3 BCC approved 3/19/2013 How do you obtain follow-up information about room nights actually booked for your event from lodging partners? At this time we do not have actual number of nights booked. We do, however, interview entrants and ask specifically if they are staying in a local rental and for how many nights a staying. / Approximately, how many out-of-town visitors will come to this event? 22,400 ace iat Visitors Approximately, how many lodging rooms will be booked for this event on peak night?1 2,000 Lodging Rooms (Ref: Destin Seafood Festival —- October 3-5) L On average, how many nights do you project these visitors to remain in town? 5’ Nights per visitor / kdloosa County? (Number of How many total room nights do you estimate this event will generate for Ok calculation and/or provide room rooms anticipated per night multiplied by number of event nights. Sh pickup history) Last year, the Destin Fishing Rodeo had an estimated 35,000 anglers participate last year on 108 Charter boats and 219 Private vessels. Of t esd, nglers, 833 actually brought fish to the weigh station to compete. Of the 833 competitors, 506stayed in local accommodations for an average of 5.78 days each. These anglers came from 38 s tates! Using the actual numbers that we have, we could estim that 64% of all participants stay in local accommodations during the Rodeo. In that case 22,400! people stay in Destin during the Rodeo for an average 5.78 days. If they paid only $65 per night for their accommodation, just the lodging income produced by the Rodeo equals $8,415,680. ) fee to be bound by Okaloosa Counity’s Sr iteria and guidelin rist fal, jam application that this application wil rey ed f nal a e compl itte esented any information fully and accura | have not misre termine oFs IZ,201 4+ Déje of Anplication APPROVED BY: BCC approved 3/19/2013 TITLE: AMOUNT AWARDED: BCC approved 3/19/2013