Okaloosa County BOCC — March 26, 2015 — II.f. Marketing Presentation TDC Meeting 032713 PM — reading text

MARKETING REPORT March 26, 2015 TDC Meeting 3.26.15 Familiarization Tours Mommy Blogger FAM Tour •April 17-19, 2015 •3–6 Bloggers •Accommodation Partners Secured •Wyndham Garden Inn – FWB •Fairfield Inn – Destin West Meeting Planner FAM Tour •May 13–15, 2015 •15 Meeting Planners, recruited by Collinson Media & Events •Preference given to Meeting Planners with 200–500 attendees and looking to book in the shoulder seasons •Accommodation Partners Secured •Emerald Grande •Ramada Plaza Resort •Four Points by Sheraton 2  March Social Calendar St. Patrick’s Day • Shamrock photo collage • Blogpost from McGuire’s • 7 Ways McGuire’s of Destin Will Make Your St. Patrick’s Day Perfect • 31% increase in monthly social traffic • 14.61% engagement rate TDC Meeting 3.26.15 3  March Social Calendar Twitter • Influence score of 100% so far for March • Industry average is 64% • Closest competitor is Pensacola with 85% TDC Meeting 3.26.15 4  Cherry Blossom Festival March 19th – April 4th • Outdoor boards in prime locations surrounding festival • Encourage immediate bookings • Feature unique vanity URL to track ROI • Boards in market March 16th – April 14th TDC Meeting 3.26.15 5  Emerald Postings Blog 11 Posts Currently Live • 5 new posts in the last month • Increased partner participation • Integration with social and other advertising initiatives TDC Meeting 3.26.15 6  Consumer E-Newsletter March/Spring Inaugural Deployment • Deployed Thurs 3/19 • Quarterly deployment throughout the year • Performing subject line testing • Coast-It Notes • Reaches all media and site leads TDC Meeting 3.26.15 7 Promotional Items Inventory System •New system in place allowing us to strategically consider our signature, promotional items year over year •Closely monitoring the use of promotional items New Items •Relevant to the destination •Extended shelf–life •Prominently displays our brand 8  Public Relations Monthly Press Release Topics • Developing ongoing monthly schedule • March: Appreciation of the Arts on the Emerald Coast • Descriptions of noted arts venues and upcoming arts events/productions • 20th Anniversary of Mattie Kelly TDC Meeting 3.26.15 9  Month Topic March Appreciation of the Arts on the Emerald Coast April Emerald Coast Easters, Mother's Day Getaways May National Travel and Tourism Week/100 Days of #EmeraldCoasting, Salute to Our Military June Happy Birthday to the Emerald Coast!, History of Unique Festivals on the Emerald Coast July Eat Like a Local August Why the Emerald Coast is the Perfect Place to Spend Fall Break September A Look at the Craft Beer Scene on the Emerald Coast October Fishing Rodeo, Fitness on the Beach November A Shopping Tour of the Emerald Coast December We Love our Snowbirds! January Romance, Private Dinner on the Beach February Unplug, Rejuvenate for the Spring TDC Meeting 3.26.15 10  Upcoming Initiatives Industry Partner SMP Meetings • Tomorrow Friday, March 27 • 10am-12pm Destin Library • 2pm-4pm ECCC New Collateral: ECCC Sales Kit & Profile Kit • Scheduled to be in-market in May TDC Meeting 3.26.15 11  Upcoming Initiatives 100 Days of #EmeraldCoasting • Encourage user-generated content • Feature one #EmeraldCoasting landmark a day for 100 days • Correlates to county’s 100th anniversary • Include specific effort around Tourism Week TDC Meeting 3.26.15 12  Thank You TDC Meeting 3.26.15 13