Okaloosa County BOCC — July 21, 2016 — Minutes — reading text

Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting www.EmeraldCoastFL.com ~ Minutes ~ Thursday, July 21, 2016 2:00 PM Emerald Coast Convention Center Council Members & Staff Attendee Name Title Status Arrived Departed Dale E. Peterson Chairman, Dale E. Peterson Vacations Present - - Thomas Rice Vice-Chairman, Magnolia Grill Present - - Thom Gossom Owner, Best Gurl, Inc.- Mktg & Comm. Firm Present - - Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Present - - Melissa Matern Director of Marketing & Events, The Boardwalk/Bone Present Bruce Craul Chief Operating Office, HarborWalk Hospitality Present - - Honorable Mike Anderson City of Fort Walton Beach Mayor Present 2:29 PM - Honorable Jim Foreman City of Destin Representative Present Honorable Kelly Windes Commissioner, District 5 Present - - Ed Schroeder Director, Tourist Development Department Present - - Lynn Hoshihara TDD Attorney Present - - Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Chairman Dale Peterson called the meeting to order at 2:04 p.m. Council Member Minute Chairman Peterson welcomed Okaloosa County Administrator, John Hofstad, to the podium. Mr. Hofstad acknowledged receiving the letter of resignation and retirement of Mr. Schroeder effective August 31, 2016. He assured the TDC that a national search would be conducted to recruit the next director and credited Mr. Schroeder with rebuilding confidence in the TDC and record growth in tourism bed taxes. Council members individually offered their gratitude to Mr. Schroeder for his leadership and wished him well upon retirement. Attorney Update Director Update a. Introduction of Maureen Morgenthien, Deputy Director Sales & Marketing Mr. Schroeder thanked everyone for their kind words and well wishes, and introduced Ms. Maureen Morgenthien as the new Deputy Director of Sales & Marketing. Public Comments Related to Current Agenda (3 minutes each) Okaloosa Island residents David and Rebecca Sherry offered detailed public comment concerning their opposition of the East Pass Inlet Sand Study Funding. Visitor b. City of Destin Funding Request Mr. Foreman presented the request for $96K, or as much as the TDC desires, to reimburse the expenses incurred by the City of Destin for the recent emergency dredging of the Old Pass Lagoon Channel. Chairman Peterson asked Ms. Dunworth about the status of capital funds already allocated to Destin in the interlocal agreement. Ms. Dunworth advised no funds have been requested to date. Destin City Manager, Carisse LeJeune, suggested that the Council consider leaving those funds accessible for the City of Destin’s current year use and withdrawing funds from other capital funding. Mr. Craul inquired whether there were other capital dollars available. Ms. Dunworth stated a portion of the $500K earmarked for beach access ways could be reallocated. Ms. Hoshihara stated that if the City of Destin had obtained competitive bids and followed proper processes, reimbursement could be made upon amendment of the interlocal agreement. Mr. Foreman indicated this should be a one-time request, as future need is not anticipated base on the pending armoring of Norriego Point.. Tourist Development Council Page 1  TDC fund 60% and City of Destin fund 40%, with TDC funds taken from Motion: $500K capital account since the entire county benefits. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Windes SECONDER: Rice AYES: Anderson, Craul, Foreman, Gossom, Guidry, Matern, Peterson I. Items for TDC Approval/Recommendation c. June 23, 2016 TDC Meeting Minutes (Dale Peterson) Motion: To approve June 23, 2016 meeting minutes as presented RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Gossom AYES: Anderson, Craul, Foreman, Guidry, Matern, Peterson, Windes d. Financial Update (Charlotte Dunworth) Ms. Dunworth presented the financial update. Motion: To accept the financial update as presented RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Foreman AYES: Anderson, Craul, Gossom, Guidry, Matern, Peterson, Windes e. FY16 SMP Amendment Q3 (Charlotte Dunworth) Ms. Dunworth presented the FY2015-16 Strategic Marketing Plan Q3 changes. Motion: To amend the FY16 Strategic Marketing Plan as presented RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Anderson AYES: Craul, Foreman, Gossom, Guidry, Matern, Peterson, Windes f. FY17 SMP (Charlotte Dunworth) Ms. Dunworth presented the FY 2016-17 Annual Strategic Marketing Plan. Mayor Anderson mentioned promoting local events before accommodations on the website. Mr. Craul inquired about status with Allegiant. Motion: To approve the FY 2016-17 Annual Strategic Marketing Plan as presented RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Craul AYES: Anderson, Foreman, Gossom, Guidry, Matern, Peterson, Windes g. FY17 Q1 SMP (Charlotte Dunworth) Ms. Dunworth presented the FY 2016-17 Quarterly Strategic Marketing Plan: Oct-Dec 2016. To approve 1) FY 2016-17 Strategic Marketing Plan for Oct-Dec 2016 and Motion: 2) place media in Oct – Dec 2016 that mirrors what was vetted by Peter Mayer and approved by the County for the same time period in 2015. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Matern AYES: Anderson, Craul, Foreman, Gossom, Guidry, Peterson, Windes Tourist Development Council Page 2 July 21, 2016  h. VisaVue Service Agreement (Ed Schroeder) Mr. Schroeder reviewed the proposed agreement. Mr. Craul inquired whether American Express offers a report. Discussion ensued regarding the need for the international report. Motion: To approve the VisaVue Service Agreement at the cost of $5,060. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Craul SECONDER: Guidry AYES: Anderson, Rice, Foreman, Gossom, Matern, Peterson, Windes i. Genesis contract extension (Ed Schroeder) Ms. Dunworth presented the item. Motion: To approve the Genesis contract renewal as presented. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Anderson AYES: Craul, Foreman. Gossom, Guidry, Matern, Peterson, Windes j. Matrix contract extension (Ed Schroeder) Ms. Dunworth presented the item. Motion: To approve the Matrix contract renewal as presented. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Windes SECONDER: Rice AYES: Anderson, Craul, Foreman, Gossom, Guidry, Matern, Peterson k. Okaloosa Island Fire Dept. interlocal (Ed Schroeder) Ms. Dunworth presented the item and provided clarification on the scope of services. To approve the Okaloosa Island Fire District Interlocal Agreement as Motion: presented. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Craul SECONDER: Rice AYES: Anderson, Foreman, Gossom, Guidry, Matern, Peterson, Windes l. Mobile Device Charging Station RFP Review Committee Member (Bill Leaman) Bill Leaman presented the item. Melissa Matern volunteered. m. Artificial Reef Pre-Fab Construction contract (Erika Zambello) Ms. Zambello presented the item. To conceptually approve piggy-backing on Walton County’s competitive Motion: solicitation and enter into a contract with Colleen Marine for artificial reef construction. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Craul SECONDER: Windes AYES: Anderson, Foreman, Gossom, Guidry, Matern, Peterson, Rice Tourist Development Council Page 3 July 21, 2016  II. Items for Information Purposes Only – (Speaker) n. Marketing Update (Ed Schroeder) Mr. Schroeder provided an update on the hiring of marketing personnel, and noted that a Media Buyer was created to be located in Purchasing as a result of conversations with the Clerk’s office. Mayor Anderson asked whether work flow would be improved. Mr. Dominique from Revive Media reported that his firm has everything needed and website control should be transferred by the end of next week. Mr. Schroeder explained the need for a temporary method for getting media placed in market for the first quarter, as well as handling public relations until staff is hired. Mayor Anderson mentioned the County is up for a Flagler Award. o. Sales Update (Sherry Rushing & Tisha Maraj) Ms. Rushing and Ms. Maraj presented their reports. Chairman Peterson requested