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Okaloosa County BOCC — Jun 27, 2013 — Marketing Plan Budget Slide — reading text
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Machine-extracted text — 12-Marketing Plan Budget Slide.pdf
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Marketing Plan Budget
Primary Research $80,000
Website (Strategy, Design, Development & Optimization) $350,000
Leisure Campaign Media $500,000
Group, Meeting & Convention Campaign $250,000
Collateral/Campaign Production $300,000
A Very Emerald Christmas Production/Contingency $345,000
Base Services/Travel Reimbursement $375,000
Total $2,200,000
Budget $2,200,000
EVERATD
_COAST
‘16 | ?T, WALTON BEACH | OKALOOSA ISLAND