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Okaloosa County BOCC — August 19, 2014 — 2014-08-19 SMP Resolution — reading text
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RESOLUTION NO. 2014-__
A RESOLUTION OF THE BOARD OF COUNTY
COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA,
ADOPTING THE STRATEGIC MARKETING PLAN FOR
FISCAL YEAR 2014-2015; AND PROVIDING FOR AN
EFFECTIVE DATE.
WHEREAS, the Tourist Development Operations and Procedures Manual (the
“Manual”) requires the adoption of a Tourist Development Strategic Marketing Plan (the “Plan”)
as a component of each annual budget submitted by the Tourist Development Department (the
“TDD”); and
WHEREAS, the adoption of a Plan to govern all expenditures for marketing and
promotion during Fiscal Year 2014-2015 will provide clarity and transparency for the operations
of the TDD; and
WHEREAS, the Tourist Development Council at its May 29, 2014 meeting reviewed the
Plan and voted to recommend approval as part of the 2014-2015 budget; and
WHEREAS, the Board finds that adopting the Plan, which sets forth the marketing and
promotional activities and expenditures for Fiscal Year 2014-2015 is in the public interest and is
consistent with the requirements of the Manual.
NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY
COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA, AS FOLLOWS:
SECTION 1: RECITALS
The recitals set forth above are true and correct and are incorporated into this Resolution.
SECTION 2: ADOPTION OF THE TOURIST DEVELOPMENT MARKETING PLAN
A. The Board hereby adopts the attached Plan, which sets forth the marketing and
promotional activities and expenditures for Fiscal Year 2014-2015.
B. The expenditures provided in the Plan constitute only a general allocation of projected
revenues between the general tasks outlined therein and do not constitute the
authorization for the expenditure of those funds. All such expenditures must be
authorized pursuant to established County policies codified in Sections D.400 and E.600
of the Manual.
SECTION 3: EFFECTIVE DATE
This resolution shall become effective immediately upon adoption by the Board of
County Commissioners and shall govern all expenditures for marketing and promotion for Fiscal
Year 2014-2015.
DULY ADOPTED THIS 19th DAY OF AUGUST, 2014.
BOARD OF COUNTY COMMISSIONERS
OF OKALOOSA COUNTY, FLORIDA
(SEAL) By:
Charles K. Windes, Jr.
Chairman
ATTEST:
By:
Don Howard, Clerk
APPROVED AS TO FORM AND
CORRECTNESS:
By:
Gregory T. Stewart
County Attorney