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Okaloosa County BOCC — March 24, 2016 — Agenda Packet — reading text
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Agenda Packet — extracted reading text
Machine-extracted OCR text · Review label: Known limitations
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420,240 $ 14
OOH Ft Lauderdale 1,900,000 3 digital panels $ 12,375 $ 12,375 $ 12,375 $ 12,375 22,800,000 $ 49,500 $ 2
Co‐Op Total $ ‐ $ ‐ $ ‐ $ ‐ $ 128,655 $ ‐ $ 101,415 $ ‐ $ 145,935 $ ‐ $ 93,735 $ ‐ $ 469,740
Packet Pg. 28
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
FLL Total 4,800,400 $ ‐ $ ‐ $ ‐ $ ‐ $ 128,655 $ ‐ $ 101,415 $ ‐ $ 145,935 $ ‐ $ 93,735 $ ‐ 51,804,000 $ 469,740 $ 9
1.e.a
Attachment: I. e. Allegiant Air Guidance (5396 : Allegiant Air Contract guidance (Ed Schroeder))
Allegiant
VPS Media Plan
2016 Estimated Totals
Estimated Average
Media Market Unit January February March April May June July August September October November December A25‐54
Weekly GIMP Cost CPM
28 4 11 18 25 1 8 15 22 29 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 Impressions
Primary Elections Political Window X General Election Political Window X
TV/Cable 2,859,321 $ ‐ $ ‐ $ ‐ $ 106,448 $ ‐ $ ‐ $ 144,302 $ ‐ $ 60,250 13,133,541 311,000 $ 24
Radio 6,816,793 $ ‐ $ ‐ $ ‐ $ 213,793 $ ‐ $ 203,287 $ ‐ $ 278,357 $ ‐ $ 194,830 65,194,700 890,266 $ 14
OOH 4,962,996 $ ‐ $ ‐ $ ‐ $ 67,875 $ 78,315 $ ‐ $ 78,475 $ 78,475 58,628,390 303,140 $ 5
Print
Online
Co‐Op Total $ ‐ $ ‐ $ ‐ $ 388,115 $ ‐ $ 281,602 $ ‐ $ 501,133 $ ‐ $ 333,555 $ 1,504,406
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
Total $ ‐ $ ‐ $ ‐ $ 388,115 $ ‐ $ 281,602 $ ‐ $ 501,133 $ ‐ $ 333,555 136,956,631 $ 1,504,406 $ 11
All costs are planning costs, and subject to change until final negotiation/placement.
Packet Pg. 29
1.e.a
Attachment: I. e. Allegiant Air Guidance (5396 : Allegiant Air Contract guidance (Ed Schroeder))
Allegiant
VPS Media Plan
2017 Estimated Totals
Estimated Average
Media Market Unit January February March April May June July August September October November December A25‐54
Weekly GIMP Cost CPM
26 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 Impressions
BLV
$ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
Radio St. Louis 806,550 :60 150 150 150 150 150 150
$ 40,800 $ ‐ $ ‐ $ ‐ $ 40,800 $ ‐ $ ‐ $ ‐ $ 40,800 $ ‐ $ ‐ $ ‐ 9,678,600 $ 122,400 $ 13
OOH St. Louis 1,203,808 4‐5 Digital $ 15,225 $ 15,225 $ 15,225 10,834,272 $ 45,675 $ 4
Panels
Co‐Op Total $ 56,025 $ ‐ $ ‐ $ ‐ $ 56,025 $ ‐ $ ‐ $ ‐ $ 56,025 $ ‐ $ ‐ $ ‐ $ 168,075
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐
BLV Total 2,010,358 $ 56,025 $ ‐ $ ‐ $ ‐ $ 56,025 $ ‐ $ ‐ $ ‐ $ 56,025 $ ‐ $ ‐ $ ‐ 20,512,872 $ 168,075 $ 8
CVG
TV Cincinnati 577,733 :30 100 100 100 100 100 100
$ 35,800 $ ‐ $ ‐ $ ‐ $ 33,800 $ ‐ $ ‐ $ ‐ $ 44,000 $ ‐ $ ‐ $ ‐ 3,466,400 $ 113,600 $ 33
Radio Cincinnati 1,159,813 :60 125 125 150 150 125 125 150