Okaloosa County BOCC — March 24, 2016 — Agenda Packet — reading text

to the Sheriff’s Department as contingency, and not to the City of Destin. He said the City is obligated to ensure the safety and welfare of the public. Mr. Craul stated law enforcement is paid by the County, not Tourist Development Council Page 1 Packet Pg. 11  1.c the TDC, and it should increase the budget as necessary. Another suggestion would be not to market to that target audience. To table the funding request until such time as legislation provides for law Motion: enforcement. RESULT: MOTION APPROVED MOVER: Rice SECONDER: Matern AYES Anderson, Windes, Foreman, Rice, Matern NAYES Peterson, Gossom, Craul Minutes Acceptance: Minutes of Feb 25, 2016 2:00 PM (Items for TDC Approval/Recommendation) ABSTAIN Guidry Mr. Schroeder requests item F. Beach Accessways Update be discussed at this time so the displays may be removed. Mr. Schroeder explains the options. This first is to take the drawings out to bid for actual cost. The second is to trim back the scope. Discussion ensued regarding budget and alternatives. To approve soliciting bids on the Beach Accessway restrooms as Motion: presented. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Guidry AYES: Craul, Gossom, Anderson, Windes, Peterson, Foreman, Matern I. Items for TDC Approval/Recommendation b. January 13, 2016 TDC Meeting Minutes (Dale Peterson) Motion: To approve the January 13, 2016 TDC Meeting Minutes as presented. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Windes SECONDER: Anderson AYES: Craul, Gossom, Guidry, Rice, Peterson, Foreman, Matern c. Financial Update (Charlotte Dunworth) Ms. Dunworth reviewed the Financial Update. Motion: To approve the Financial Update as presented. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Anderson AYES: Craul, Gossom, Guidry, Windes, Peterson, Foreman, Matern d. Cash Carryforward Budget Amendment (Charlotte Dunworth) Ms. Dunworth reviewed the cash carryforward allocation. Motion: To approve the Cash Carryforward Budget Amendment as presented. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Craul SECONDER: Rice AYES: Gossom, Guidry, Anderson, Windes, Peterson, Foreman, Matern Tourist Development Council Page 2 February 25, 2016 Packet Pg. 12  1.c Mr. Leaman presented the Chris Janson concert agenda item at this time and explained the desire to partner with lodging partners for ticket sales two weeks in advance of general sales. Discussion ensued regarding revenues and distribution of tickets to lodging partners. Comments regarding how this is a good start. Mr. Craul inquired about the marketing plan. Mr. Gossom commented we need to be careful about how we define success since expenses are close to revenues. Ms. Matern remarked Luke Bryan came to the area right before he made a big impact in the country music world and she is in support of this. Motion: To support Mr. Leaman’s request for funding for this concert. RESULT: MOTION APPROVED [UNANIMOUS] Minutes Acceptance: Minutes of Feb 25, 2016 2:00 PM (Items for TDC Approval/Recommendation) MOVER: Anderson SECONDER: Foreman AYES: Craul, Gossom, Guidry, Windes, Rice, Peterson, Matern Mr. Schroeder requested direction regarding the portion of tickets that should be tied to lodging versus open to the public. Mr. Craul commented the purpose of the Council is to put heads in beds, but public exposure to the facility is also important. Mr. Peterson commented that sold out would be a great beginning. Mr. Windes remarked 50/50 split is reasonable for a first step. There was confusion about whether a vote had already been taken on the motion for the request to move forward, so another vote was taken. Motion: To support Mr. Leaman’s request for funding for this concert. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Anderson SECONDER: Foreman AYES: Craul, Gossom, Guidry, Windes, Rice, Peterson, Matern Mr. Leaman then provided an update on the ECCC roof leak remediation. The repair cost is estimated at $180K based on 90% drawings, with the project budgeted at $120K. Doug Ahern was recognized for his service to the convention center. Carol Foley was recognized for attaining the Certified Venue Professional designation. e. Peter Mayer Contract Renewal (Ed Schroeder) Mr. Schroeder provided an update on the agency contract extension. Mr. Craul inquired how permanent staff positions are being advertised. To approve the Peter Mayer Contract Renewal for 3-months until May Motion: 31, 2016, as presented. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Craul AYES: Gossom, Guidry, Anderson, Windes, Peterson, Foreman, Matern f. Beach Accessways Update (Ed Schroeder) Discussed earlier in the meeting. g. Chris Janson Concert (Bill Leaman) Discussed earlier in the meeting. II. Items for Information Purposes Only – (Speaker) h. Marketing Update (Ellen Kempner)) Ms. Kempner mentioned receipt of an HSMAI bronze award for the emerald coasting campaign and presented the marketing update. Mr. Craul commented that we are likely the largest charter fishing fleet in the U.S. i. Marketing Reorganization Update (Ed Schroeder) Mr. Schroeder indicated this has been covered. Tourist Development Council Page 3 February 25, 2016 Packet Pg. 13  1.c j. Sales Update (Sherry Rushing & Tisha Maraj) Ms. Rushing & Ms. Maraj presented the sales update. k. Coastal Management Update (Erika Zambello) Ms. Zambello presented the coastal management update. She also requested permission to apply for a no-match $30,000 grant from the Coastal Program in the Florida Panhandle (CPFP) for the living shorelines section of Veterans Park. Motion: Recommend approval of the US Fish & Wildlife grant application. Minutes Acceptance: Minutes of Feb 25, 2016 2:00 PM (Items for TDC Approval/Recommendation) RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Anderson AYES: Craul, Gossom, Guidry, Windes, Foreman, Peterson, Matern Ms. Zambello presented an update of the Community Partnership Program at the request of Mayor Anderson. l. Film Commission Update (Gail Morgan) Ms. Morgan presented the Film Commission Update. III. Items for Information Purposes Only – (No Speaker) m. Smith Travel Research Lodging Reports (Dec-15) n. Okaloosa Tax Collector Report (Dec-15) o. Expenditure Transaction Report p. Reconciliation of Promotional Reserves Ms. Dunworth mentioned the two paddleboarding ads are in progress and there is the possibility that those items will fall off the promotional reserves report. q. Visitor Center Top 10 States r. Airport Enplanements & Deplanements (Sep-Dec 15) Tourist Development Council Page 4 February 25, 2016 Packet Pg. 14  1.c IV. Public Comment (3 minutes each) Mr. Craul requested an update on the bus wraps. Mr. Schroeder replied the wraps are limited to the cab on the bus as the rest is to be used for other advertising. Mr. Craul feels the TDC should also be considered as an advertiser. Mr. Schroeder stated there is a role for the TDC, as it can produce the wraps locally and change them frequently. Chairman Peterson asked about the wave at the Mid Bay Bridge. Mr. Schroeder replied the Bridge Authority is working with Peter Bos to include space for the TDC, and working through issues with the DOT modifications. Minutes Acceptance: Minutes of Feb 25, 2016 2:00 PM (Items for TDC Approval/Recommendation) Mr. Guidry asked if Allegiant Airlines is still coming here as he has not seen any advertising. Mr. Schroeder noted there will be a press conference on the Destin-Fort Walton Beach Airport on March 8, 2016 at 10:00 AM with an Allegiant Airlines announcement. He encouraged all attendees to be at the press conference if possible. Mr. Ray Green, Florida Restaurant & Lodging Association, requested clarification as to whether the